Mid-Missouri Marketing Resource Blog

7 Ways Your Law Firm Can Improve Client Database Communication

Posted by Zimmer Radio & Marketing Group on January 12, 2017 at 8:30 AM

As a successful law firm, you’ve probably got a database of clients you’ve worked with in the past and in addition to that list, you might have taken steps to grow a database with potential new clients. Both of these groups are people that can help grow your firm and contribute to future success.

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Topics: Email Marketing, Digital Marketing, Legal - Industry

A Fine Line: How to Develop Effective, Memorable Ads for Your Law Firm and Still Follow the Rules

Posted by Zimmer Radio & Marketing Group on December 8, 2016 at 8:30 AM

There’s nothing more vital to a law firm than its ethical standing. That’s why it’s especially important that law firm marketing is honest and in compliance with American Bar Association (ABA) standards. Putting the best foot forward in marketing is the goal, but there’s a fine line that law firms must walk so no rules are broken.

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Topics: Legal - Industry, Advertising

How to Become the Trusted Advisor in the Legal Field

Posted by Zimmer Radio & Marketing Group on October 14, 2016 at 8:30 AM

You’re an expert in your legal field, which is why clients come to you. But how much do they trust you? Do they view you as a trusted advisor for their tax issues, or just “the lawyer that handles my taxes?”

There’s a huge difference between the two. That’s because once you earn the status of a trusted advisor, the lifetime value of their business goes up significantly. There are many keys to becoming a trusted advisor, but great marketing is at the core of it. That, combined with a great delivery of services, can turn your firm into the obvious choice and not just “a choice.”

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Topics: Legal - Industry

Your Prospective Law Clients Want to Hear Stories

Posted by Carrie Lorenz on September 20, 2016 at 8:30 AM

More times than not, it’s a truly personal experience hiring a lawyer. For you, as the lawyer, it might be just another job, but for your client, it likely marks a significant event in their life. It’s also often expensive and not a decision the client is looking forward to making. As the lawyer, you can make this decision easier for your client. Nowadays, you need to go beyond advertising. Storytelling is a powerful tool and can help your client feel comfortable from the very beginning.

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Topics: Marketing Strategy, Advertising, Legal - Industry, Digital Marketing

How to Stop Wasting Your Money on Unprofessional Creative and Start Getting Results with Impactful Radio

Posted by Christine Overfelt on September 14, 2016 at 8:30 AM

Do you remember the last time a creative radio commercial made you stop in your tracks? Maybe it’s been a while (considering the incredible amount of bad marketing out there), but we’re sure you can remember a time when you heard an example of really great creative advertising on radio. Think about it, for just a moment.

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Topics: Marketing Strategy, Advertising, Legal - Industry

6 Radio Advertising Myths That Need to Be Forgotten by the Legal Industry

Posted by Carrie Lorenz on August 30, 2016 at 8:30 AM


We’ve all seen ads on TV or in the newspaper for law firms, suggesting we “call now” if we’ve been in an accident, need tax help, or are going through a divorce. As consumers, it’s easy to simply tune out as we go about our day.

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Topics: Marketing Strategy, Advertising, Legal - Industry

5 Steps to Developing a Radio, Digital, and Social Strategy That Works FOR Your Law Firm

Posted by Carla Leible on August 10, 2016 at 8:30 AM

No doubt your law firm is an expert in your practice area, and your services leave most of your customers happy. So why isn’t more business coming your direction?

The problem is probably not your firm’s capability to execute, but rather the ability to reach clients in your target market that might be in need of your services. Listing your firm in the yellow pages or running some commercials here and there simply doesn’t cut it in today’s world.

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Topics: Marketing Strategy, Advertising, Digital Marketing, Legal - Industry

How to Create a Marketing Plan That is as Good as Your Legal Advice

Posted by Carrie Lorenz on July 29, 2016 at 9:00 AM

You know that you give great legal advice. That’s why your clients keep coming back. But have you ever wondered if there’s anything more you can do to attract new business?

Maybe you’ve tried some online or radio advertising and reeled in a new customer or two. But you figure, well, that’s about as good as it’s going to get. Nevermind creating an entire marketing strategy for digital, radio, print, and other channels.

Law firms can actually use various marketing channels effectively to grow their business. The key is to take the time to look at where you are now, where you want to go, and create a roadmap to get there. Here’s how to create a marketing plan for your law firm that’s just as good as your legal advice.

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Topics: Legal - Industry

How to Market Outside the Legal Industry Box, and Beat Your Competition

Posted by Carrie Lorenz on July 22, 2016 at 9:00 AM

Starting a law firm is an exciting time in any attorney’s life — after all, you’re building a legal business all on your own. While you may be comfortable with the practice of law, learning how to market your law firm can be a whole different ballgame! While the traditional model is to use print and television ads, there are newer, more effective ways of marketing your law firm that will give you a greater bang for your buck. Here, we’ll discuss a few out-of-the-box marketing ideas for your law firm to get you going in the right direction.

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Topics: Legal - Industry

The Best Ways to Find People Who NEED Your Legal Advice

Posted by Christine Overfelt on July 20, 2016 at 9:00 AM

As a law firm, you’re probably wondering how many people out there are actually in need of your services. If you’re like many others, you probably rely on word of mouth, referrals, and repeat clients in order to ensure a steady stream of business.

However, there are ways for you to actively find, and attract, people who really need your legal advice. The problem is, they just don’t know who you are or how to get in touch with you.

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Topics: Legal - Industry

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