Mid-Missouri Marketing Resource Blog

Jonathan Durbin

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3 Differences That Set Leaders Apart from Managers

Posted by Jonathan Durbin on June 27, 2019 at 9:04 AM

We have all dealt with a difficult manager. It typically happens with your first job in high school, but it can be a chronic problem for graduates as they enter the professional world or climb the corporate ranks. Every team will have their grievances with management, but if you have been on the other side, you are aware how difficult it can be to manage a team of diverse personalities.

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Topics: Business Leaders

How To Identify Top Performers Before The Hire

Posted by Jonathan Durbin on June 3, 2019 at 8:27 AM

Everyone’s interview process is a bit different. Whether you conduct three rounds or just one, the purpose of every interview is to determine if a candidate is a good fit for your company. This can include their fit with the team or an overall company culture fit, but the goal is always to uncover how a candidate will perform once they are in the role.

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Topics: Business Leaders

5 Reasons You Should Work in Advertising Sales

Posted by Jonathan Durbin on May 15, 2019 at 9:15 AM

With advertisements all around us, there are more opportunities in marketing and advertising than ever before. Whether you are looking for your first career in advertising or for a new adventure in the world of marketing, advertising sales can blend multiple aspects of the industry into one, comprehensive role. Below we're exploring five reasons advertising sales could be the perfect fit for your professional journey.

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Topics: Work at Zimmer

How Leadership Impacts Company Culture

Posted by Jonathan Durbin on May 9, 2019 at 8:17 AM

"Lead by example." It’s a tried and true approach to any leadership role. But just as new parents begin to find their kids picking up on their habits, managers and company leadership can find their employees emulating the behaviors they observe in the workplace. While sometimes this can be positive, there are also times when negative behaviors can develop as well. This then creates a domino effect: Once a few employees begin behaving in a certain way, it impacts the company culture and the entire team.

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Topics: Business Growth Strategy, Business Leaders

Onboarding Best Practices: How To Transition from Candidate to Employee

Posted by Jonathan Durbin on May 2, 2019 at 8:48 AM

You have sifted through countless applications. You’ve conducted dozens of interviews. Now, you finally have the right candidate. They accept your job offer and together you set their start date, but now what? Do you play the waiting game until that first day, or do you schedule a time to check in with the candidate to keep communication open? Rather than letting the standard two weeks tick by without talking to your new recruit, we suggest you begin onboarding.

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Topics: Business Growth Strategy, Business Leaders

How Company Culture Improves Retention and Increases Engagement

Posted by Jonathan Durbin on April 24, 2019 at 8:37 AM

In today’s job market, prospective employees have more options than ever when it comes to their next professional venture. And with Millennials now making up the largest percentage of the current workforce, attitudes about job-hopping are shifting as wellThat means many employees are keeping their options open for an opportunity where they can feel involved in a greater company vision. This could be setting up your business to lose strong performers as a result.

So how do you retain the new talent you’ve worked so hard to recruit? Look no further than your company culture.

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Topics: Business Growth Strategy, Business Leaders

The Top 3 Traits of A Zimmer Radio & Marketing Group Sales Account Executive

Posted by Jonathan Durbin on April 18, 2019 at 9:10 AM

When you think sales, there are sure to be a couple of images that spring to mind: tireless door-to-door travelers, Wall Street types, or the overly-aggressive hovering salesman. Whatever the image might be, the commonality is a high stress, sink-or-swim environment where it’s every man and woman for themselves. But what if we told you that sales could be a dynamic world of unique problem-solving where collaboration is celebrated?

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Topics: Work at Zimmer

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