Mid-Missouri Marketing Resource Blog

The Power of the Sports Fan and How To Make An Impact With Them

Posted by Carla Leible on July 5, 2018 at 9:22 AM

We’re in the midst of the 21st FIFA World Cup, with Round 16 and then semi-finals just around the corner. Visit sports bars or pubs in America or abroad, and you’re sure to see fans cheering or yelling about live games, recaps, and highlights. Summer is the time when we all come together to have fun, but sports fans in particular have game after game to celebrate. And of course, when audiences have a reason to unite, there’s a tremendous opportunity for marketing.

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Topics: Marketing Strategy, Tiger Tailgate

How To Boost Your Foot Traffic With A 2018 Tiger Tailgate Sponsorship

Posted by Zimmer Radio & Marketing Group on June 19, 2018 at 9:10 AM

Tiger Tailgate has long held the reputation of the biggest tailgate party at Mizzou. More than a thousand community members come together to eat, drink, enjoy music, and celebrate the beloved home team. That’s why sponsoring the event is such a boon to local businesses — share some of the spotlight with what the community already adores in order to capture new opportunities to convert fans into customers.

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Topics: Event Marketing, Tiger Tailgate

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