Mid-Missouri Marketing Resource Blog

Stacey Cole

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The Holiday Shopping Season: When to Participate (and When Not to)

Posted by Stacey Cole on November 3, 2017 at 9:10 AM

While historically Black Friday has been one of the largest shopping days of the year, it has now converged with Thanksgiving Day, lasting well into the weekend on Small Business Saturday, and spilling over into Cyber Monday. Black Friday weekend pulled in $50.9 billion dollars in 2014. Large retailers revel in these large shopping days, often making it hard for small businesses to compete. Advertising prices are often inflated during the holiday shopping season, and big businesses can usually offer deeper discounts on a larger marketing budget. But does that mean you shouldn’t throw your hat in the ring and take advantage of Black Friday, Small Business Saturday, and Cyber Monday? Absolutely not!

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Topics: Business Growth Strategy, Mid-Missouri Market

Why All Marketing is Integrated Marketing, and Your Tracking Should Be Too!

Posted by Stacey Cole on July 1, 2016 at 9:00 AM

In today’s marketplace with millions of companies vying for a customer’s attention, using only one or two forms of marketing will not effectively reach your audience. If a business utilizes several different marketing channels, it creates a better chance of engaging and eventually converting potential customers into sales.

However, before jumping into every marketing avenue you can think of, you should start with creating a strategy that complements your budget. To get the most out of your marketing dollars, focus on consistency and frequency in the marketing efforts that you decide to pursue.

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Topics: ROI

Cut Through the BS: How to Know If Your Radio Advertising Is REALLY Working

Posted by Stacey Cole on June 28, 2016 at 10:00 AM

The biggest question about any marketing campaign is whether or not it's doing something positive for your business. At the same time, marketing ROI isn't always the easiest thing to understand or determine for small businesses, even for traditional marketing methods, like radio. We've written more extensively on ROI recently, but today we'll take a look at how to know if your radio advertising is really working.

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Topics: ROI

Tips for Tracking Your Different, But Simultaneous, Marketing Campaigns

Posted by Stacey Cole on June 3, 2016 at 9:00 AM

When people talk about marketing, they're either discussing an overall strategy or a campaign that has synchronized elements to reach various customer segments on any number of channels. Yet in all likelihood, you have several campaigns running at the same time, none of which are for the same thing, and you may even be among the more than 40% of marketers that increased their ad spend on data-driven marketing. Both ought to be tracked because both are equally important to your bottom line. In this post we’re going to discuss the top three tips for tracking marketing campaigns even if they are all different.

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Topics: ROI

School's Out, Now What? 5 Ways to Market Your College Town Business During the Summer

Posted by Stacey Cole on May 25, 2016 at 9:00 AM

It can be tough for any business in a college town when school is out. This is especially true for businesses in Columbia, Missouri that rely on so many different universities like Mizzou, Columbia College, and Stephens College to provide revenue. With a population of over 108,000 people, Columbia is a big market that gets even bigger when school is in session. Mizzou alone has averaged upwards of 19,000 freshmen applicants over the past two years and accounts for 35,000 students living in Columbia. Stephens contributes a little under 700 students annually as well.

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Topics: Marketing Strategy

How Your Healthcare Clinic Can Attract New Patients With Radio

Posted by Stacey Cole on May 11, 2016 at 9:00 AM

marketing your healthcare business with radioRadio advertising is an excellent way to drive traffic to your healthcare business. With effective digital creative and diligent partners working alongside you, adding radio advertising to your marketing mix can build your brand and attract new patients. This post will discuss how your healthcare clinic can attract new patients with radio utilizing six methods of radio marketing.

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Topics: Advertising

10 Radio Advertising Tips for the Automotive Industry

Posted by Stacey Cole on May 6, 2016 at 9:00 AM

If your automotive advertising only screams: “Sale! Sale! Sale!” then your techniques may need a tune-up. This post will discuss 10 radio advertising tips for the automotive industry that will move your business into the fast lane and turn your listeners into loyal customers.

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Topics: Automotive - Industry

5 Consumer Behaviors and Trends Every Car Dealer Needs to Know About

Posted by Stacey Cole on May 2, 2016 at 9:00 AM

Knowing what consumers are thinking is a tough task in every industry, and this is especially true for car dealerships. Behaviors of car shoppers can be irrational, erratic, and hard to pin down when it comes to predicting what will move them to actually make a purchase. Myriad factors like budget, co-decision making with a spouse, and/or brand preference all play into the decision making process.

However, there are certain trends in car shopping that every car dealer needs to know, so that you can tailor your automotive marketing to be optimally effective. That’s why we’re giving you these top trends car dealers need to know and how you can leverage them for bigger sales figures.

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Topics: Automotive - Industry

How Your Home Improvement Company Can Tap Into Spring Cleaning

Posted by Stacey Cole on April 15, 2016 at 9:12 AM

iStock_000085660311_Small-663643-edited.jpgThere’s something cathartic about spring cleaning. Just to know that you’re finally getting rid of unnecessary clutter and giving yourself a fresh start.

Your home improvement company would be wise to capitalize on spring cleaning season but you’ll need to understand the mindset people are in and what’s motivating them. People behave differently at different times of the year, and spring is no different. They start to think about how they’re going to use their house differently for things like hosting outdoor family events, group cookouts, or anything else to do with the changing season and warmer weather. It can also be a time of anxiety, as 68% of people say they dread spring cleaning.

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Topics: Marketing Strategy

Your Marketing Plan's Secret Weapon: Consistency

Posted by Stacey Cole on April 7, 2016 at 9:30 AM

why is consistency important in advertisingWhen developing a marketing campaign, you need to remember one thing above almost any other—be consistent. Why is consistency important in advertising? Aside from the obvious benefits of consistent advertising in conjunction with frequency, it also plays a vital role in how consumers relate to your brand. Today's post will discuss why you need to ensure marketing consistency as well as how to keep your advertising consistent.

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Topics: Marketing Strategy

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