Year-In Review: Most-Read Blogs of 2020


Wow… 2020 has been a whirlwind of a year to say the least! This year has been tough on everyone, and while it may have seemed crazy at times, know that we’ve all made it through the year stronger. In 2020, we covered a wide variety of topics for everyone from business owners to human resources managers to salespeople. We talked about budgeting, radio, digital, recruitment strategies, omni-channel marketing, how to face the COVID-19 pandemic and much much more. 

Our number one goal is always to provide content that is thought-provoking, useful and relevant to things that our clients, businesses and fellow marketers are facing. 

As we reflect back on the year, we wanted to share a recap of our top ten most-read blogs from 2020. 

  1. Marketing Your Business Is Scary, So Is Getting A Dog 


  1. Company Culture: Preventing Turnover From Within 


  1. Why Cutting Your Advertising Budget When Times are Tough is a Bad Idea


  1. Why Does McDonald’s Continue to Advertise?


  1. The Perfect Pair: 5 Ways Social Media and Radio Can Work Together


  1. 20 Stats That Will Remind You of the Importance of Your Branding


  1. 15 Marketing Benefits to an Event Booth Sponsorship


  1. 5 More Marketing Tactics Your Radio Station Can Provide, Besides Radio


  1. The Top 6 Factors That Influence Buying Decisions


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  1. 10 Goals of an Awareness Campaign


We’ve had SO much fun this year producing these blogs for everyone. We hope that you’ve enjoyed reading them half as much as we enjoyed writing them. At Zimmer Communications, we continue to learn and grow each passing year so we can give Mid-Missouri nothing but the best. 

Here’s to 2021! 


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