Year-In-Review: Zimmer Communications' Most Read Blogs of 2022

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Another successful year has been completed! Our team of experts works each year tirelessly to develop quality content to educate business owners, leaders, and marketers on how to improve their companies. Throughout this year, we have published a wide variety of blog posts on various topics - ranging from educational articles on inbound marketing to a post about our favorite radio jingles

With that said, and with nearly 50,000 total blog views in 2022, let's review the top-10 most popular!

10. When Does A Two-Page Magazine Spread Make Sense?

If you really want to stand out and be memorable, a 2-page spread - or double truck - is the way to go. They're a great way to position your business as an industry leader or launch a new product. This blog post provides information on this advertising tool and how it generates new leads and builds brand awareness.

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9. The Perfect Pair: 5 Ways Social Media and Radio Can Work Together

Social media and radio can be paired together to increase your reach and ROI with an effective, cohesive strategy that engages your current and potential customers. We'll explore how and why radio and social media are so well suited to each other in this blog post. 

8. Why Does McDonald’s Continue to Advertise?

Considering how most people already know about McDonald's, why do they still use mainstream media to promote their products? This blog post discusses why McDonald's continues to advertise its world-famous products. 

7. How to Calculate What a Lead Is Worth and How It Impacts ROI

You probably know that leads are valuable to your business, but do you know how much they are worth? By calculating the value of each lead, you will be able to better determine your marketing budget and track your return on investment. In this blog post, you will learn how to value every lead you generate. 

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6. The Top 6 Factors That Influence Buying Decisions

It's the ultimate goal of business owners and marketers to understand what consumers think. Buying decisions are influenced by a wide variety of factors, from price to payment options. These factors all contribute to the buyer's journey. We break down six of the most common factors that influence buying decisions in this blog post.

5. 5 Shocking Magazine Statistics

A number of people believe print magazines are in decline and on the verge of extinction and that there is no hope for them in the future. Fortunately for you, we've kept an eye on readership and advertising trends and here's what you need to know: magazines are not just surviving, they're thriving. This article discusses 5 shocking magazine statistics you need to know.

4. 20 Stats That Will Remind You of the Importance of Your Branding

Branding is crucial to the success of your business, regardless of the size of your business or the industry you operate in. This article provides a number of statistics that illustrate the importance of branding and how it contributes to business success. 

3. 6 Reasons Why Your Business Needs a Social Media Manager

In order to stand out among the crowd in the social media world, you need concentrated effort. Full-time social media managers need to devote a great deal of time to managing, maintaining, and implementing a productive and effective social media strategy. In order to emphasize the importance of hiring a social media manager for your business, we have outlined the top six reasons.

2. Marketing Lessons We Can Learn from McDonald's

By maintaining consistent branding and advertising, and being willing to adapt to an ever-changing marketplace, this fast-food giant maintains a stellar reputation for brand awareness and recognition. We have listed some of the most valuable marketing lessons from McDonald's in this blog post.

1. 10 Goals of an Awareness Campaign

A brand awareness campaign aims to reach a broad audience by spreading a message and making your brand memorable. But it doesn't necessarily impact your bottom line directly through sales. That's why awareness campaigns still serve a unique and significant purpose. This blog post focuses on the ten goals that can be achieved through awareness campaigns.

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We thank everyone who helped make this list possible, especially our awesome blog subscribers. We strive to provide you with valuable, relatable, and enjoyable content throughout each year that will assist you in achieving your marketing and business goals.

Subscribe to our blog, if you haven't already, to receive notifications each week when new content is published, at no cost to you! In addition, if you have questions or would like to discuss any marketing-related products with our team, please don't hesitate to contact us directly to get started. 

From our team to yours, Happy New Year! 

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