Have you ever contemplated the rolesocial mediaplays in your overall marketing strategy? If you haven’t, perhaps now is the time to start. After all, 77%of all United States businesses have an active presence onsocial media. Therefore, to stand out among the crowd, takes a concerted effort, and is, in essence, a full-time job.
Of course, one of your existing employees can oversee your business’social mediapresence and check in from time-to-time, and this is obviously better than nothing; however, the time required to manage, maintain, and execute a productive and effectivesocial mediastrategy demands the vigilant effort of a full-timesocial mediamanager.
Below, we're outlining the top six reasons why your business should consider enlisting the help of a social media manager.
1. They Save You Time.
A well-orchestratedsocial mediacampaign requires active management of each platform upon which your business is present. This includes tasks, such as scheduling posts, responding to messages, engaging with your business’ audience, interacting with customers via comments and likes, tracking metrics, and more. Whew! As a business owner, you simply don’t have the time required to devote to such a hefty responsibility. Plus, keep in mind: Hiring a social media manager will end up costing much less than hiring on another full-time employee to do the job!
2. They Keep You Up-to-Date.
Social mediais ever evolving. Keeping up with the trends and changes that come about is, in and of itself, a full-time job. Thankfully, a social mediamanager is trained to stay well abreast of all the latest trends and keep yoursocial mediastrategy as cutting-edge as possible. When significant algorithm changes occur or when new trends evolve, social mediamanagers can easily take yoursocial mediacampaign back to the drawing board and rebuild it from the ground up to keep your business up-to-date and relevant to all consumers.
3. They Execute a Strategy.
An effectivesocial mediastrategy isn’t a “post it and pray it works,” or a “set it and forget it” endeavor. Such methods will be extremely ineffective and are a disservice to your brand. Instead, you need a synchronized, well-thought-out strategy that will work in conjunction with your other marketing efforts to ensure consistent brand communication and messaging. This, in turn, will encourage more customer engagement and garner more leads.
4. They Uphold Your Reputation.
Around95%of online adults, aged 18-34, are most likely to follow a brand viasocial media. This means that your customers not onlypreferyou to have an online presence, theyexpectit! If your business does not currently have asocial mediapresence, then your reputation is already at stake.
Remember though, it’s vital for your business to be active onsocial media, not merely present. In fact, many believe it does you more harm to simply exist without managing yoursocial media's reputation. Thankfully, asocial mediamanagerwill perform the necessary tasks to establish your business’ social mediapresence and ensure that this presence is a positive influence for your business by keeping it active. Even if you get some negative messages from dissatisfied customers, yoursocial mediamanager’s quick response to such communication can help to prevent negative assumptions about your business from forming.
5. They Generate Fresh Ideas.
Social mediamanagers are also well-equipped to come up with fresh, innovative ideas. They can then use these ideas to build your social pages in creative ways. They bring knowledge formed from their experience, which allows them to know ahead of time what will encourage the most interaction and attention onsocial mediaand what will be ignored. In turn, this will give your business an edge in the ultra-competitivesocial mediamarket.
6. They Monitor Your Business’s Performance.
How can you know whether yoursocial mediacampaign is effective and serving its desired purpose without someone who understands the metrics and data that reveals this information? Asocial mediamanageris specifically trained to track the metrics that matter and then adjust yoursocial mediastrategy as needed in order to improve specific metrics. This is a vital step because it ensures your business isn’t wasting time and money by focusing on ineffective strategies. Asocial mediamanger can help to provide the tangible results that you desire.
Let a specialist handle your business’social mediastrategy and presence: A professional who is dedicated to improving and maintaining yoursocial mediareputation. Thanks to their extensive training, knowledge, and experience, asocial mediamanageris just the professional you want working in this capacity. After they implement their innovative strategy, you will soon see the improvement was well worth the investment!