Have you ever contemplated the role social media plays in your overall marketing strategy? If you haven’t, perhaps now is the time to start. After all, 77% of all United States businesses have an active presence on social media. Therefore, to stand out among the crowd, takes a concerted effort, and is, in essence, a full-time job.
Of course, one of your existing employees can oversee your business’ social media presence and check in from time-to-time, and this is obviously better than nothing; however, the time required to manage, maintain, and execute a productive and effective social media strategy demands the vigilant effort of a full-time social media manager.
Below, we're outlining the top six reasons why your business should consider enlisting the help of a social media manager.
1. They Save You Time.
A well-orchestrated social media campaign requires active management of each platform upon which your business is present. This includes tasks, such as scheduling posts, responding to messages, engaging with your business’ audience, interacting with customers via comments and likes, tracking metrics, and more. Whew! As a business owner, you simply don’t have the time required to devote to such a hefty responsibility. Plus, keep in mind: Hiring a social media manager will end up costing much less than hiring on another full-time employee to do the job!
2. They Keep You Up-to-Date.
Social media is ever evolving. Keeping up with the trends and changes that come about is, in and of itself, a full-time job. Thankfully, a social media manager is trained to stay well abreast of all the latest trends and keep your social media strategy as cutting-edge as possible. When significant algorithm changes occur or when new trends evolve, social media managers can easily take your social media campaign back to the drawing board and rebuild it from the ground up to keep your business up-to-date and relevant to all consumers.
3. They Execute a Strategy.
An effective social media strategy isn’t a “post it and pray it works,” or a “set it and forget it” endeavor. Such methods will be extremely ineffective and are a disservice to your brand. Instead, you need a synchronized, well-thought-out strategy that will work in conjunction with your other marketing efforts to ensure consistent brand communication and messaging. This, in turn, will encourage more customer engagement and garner more leads.
4. They Uphold Your Reputation.
Around 95% of online adults, aged 18-34, are most likely to follow a brand via social media. This means that your customers not only prefer you to have an online presence, they expect it! If your business does not currently have a social media presence, then your reputation is already at stake.
Remember though, it’s vital for your business to be active on social media, not merely present. In fact, many believe it does you more harm to simply exist without managing your social media's reputation. Thankfully, a social media manager will perform the necessary tasks to establish your business’ social media presence and ensure that this presence is a positive influence for your business by keeping it active. Even if you get some negative messages from dissatisfied customers, your social media manager’s quick response to such communication can help to prevent negative assumptions about your business from forming.
5. They Generate Fresh Ideas.
Social media managers are also well-equipped to come up with fresh, innovative ideas. They can then use these ideas to build your social pages in creative ways. They bring knowledge formed from their experience, which allows them to know ahead of time what will encourage the most interaction and attention on social media and what will be ignored. In turn, this will give your business an edge in the ultra-competitive social media market.
6. They Monitor Your Business’s Performance.
How can you know whether your social media campaign is effective and serving its desired purpose without someone who understands the metrics and data that reveals this information? A social media manager is specifically trained to track the metrics that matter and then adjust your social media strategy as needed in order to improve specific metrics. This is a vital step because it ensures your business isn’t wasting time and money by focusing on ineffective strategies. A social media manger can help to provide the tangible results that you desire.
Let a specialist handle your business’ social media strategy and presence: A professional who is dedicated to improving and maintaining your social media reputation. Thanks to their extensive training, knowledge, and experience, a social media manager is just the professional you want working in this capacity. After they implement their innovative strategy, you will soon see the improvement was well worth the investment!