“Be thankful for what you already have, while you pursue all that you want.” – Jim Rohn
2018 has been an incredible year for us at Zimmer! We wholeheartedly believe that we are blessed to work with some of the best businesses and organizations in the country. Overall, this year has truly been an embodiment of the above quote: We are thankful for everything we currently have, as we are simultaneously pursuing exciting plans for 2019.
Below you’ll find the top ten reasons we’re thankful this year. (Hint hint: Keep an eye out for a couple of teasers featuring things to come next year!)
1. 12th Annual Miracles for Kids Radiothon
This February, we put on our 12th Annual Miracles for Kids Radiothon. As always, it was incredibly inspirational! There is nothing more moving to us than to see our mid-Missouri community band together to donate into the lives of the heroic kids at The University of Missouri Women’s and Children’s Hospital.
Together, we raised more than $250,000 over the course of 2 days! The generosity of our community never ceases to amaze us!
WATCH a quick recap of our 2018 radiothon below.
2. 4th Annual Central Missouri Honor Flight Radiothon
In August, we geared up for our 4th annual radiothon dedicated to the Central Missouri Honor Flight. This organization is simply amazing and we were, once again, blown away by the kindness of our community!
Together, we raised over $135,000! All of this money was used to send our local Veterans to Washington, D.C. to visit their war memorials. It is such a humbling experience to see so much love poured out via our radio stations year after year!
3. Clear 99 Wins Marconi Radio Award for "Best Country Station of the Year!"
In September, we were honored to receive the National Association of Broadcasters’ Marconi Radio Award for “Best Country Station of the Year!” Many liken this to radio's version of "The Oscars,” so this award quite literally means that we were named the best country station out of all others in the nation! We couldn’t be more humbled to have been awarded this prestigious honor. Read more about it here.
4. 2018 “Service to America Award” Recognition
This April, we were excited to learn that The National Association of Broadcasters chose to recognize two of our community service efforts in their annual “Service to America” Awards: both The Miracles for Kids Radiothon and The Central Missouri Honor Flight Radiothon mentioned above.
The incredible outcomes we have experienced from these two radiothons could never have been accomplished without the gracious generosity of Mid-Missourians! It is always our pleasure to give back to our amazing community and the fact that The NAB took notice is an honorable bonus!
5. Magazine Advertising Opportunities
2018 marked our second year since acquiring Inside Columbia magazine. We remain excited about the additional advertising opportunities that this decision has supplied for our clients!
Plus, guess what? You heard it here first: In 2019, be sure to keep your eyes out for a new magazine advertising opportunity coming to our market. This one is sure to be a hit with both businesses and readers alike!
6. New Digital Targeting Services
At Zimmer, we believe in the power of well-tested and trusted marketing mediums, such as radio and magazines; however, we also believe in the power of digital media, and especially the remarkable power that comes from integrating these various advertising mediums together.
That’s why this year, we were proud to roll out two new digital services for our clients: geofencing and targeted display. (Link to blogs once published) Both of these services give advertisers the opportunity to serve digital ads to highly targeted segments of people. This is especially exciting considering that it is statistically proven that combining radio and/or magazine advertising with digital campaigns increases brand recall by 4.5 times!
7. New Custom Publishing Services
Because of the successes achieved by our award-winning graphic design teams, we decided earlier this year that it was time to offer a new service to our clients: custom publishing. Our custom publishing services give businesses the chance to do what major marketers, such as Wal-Mart, Starbucks and Office Depot, are already doing: Tell their story in a medium that grabs attention and has a high level of credibility.
Our highly capable team of magazine writers, editors, photographers, and designers are ready to get to work making your business’ publishing needs come to fruition. Learn more and find testimonials here.
8. New Inbound Marketing Services
Inbound marketing is the way of the future! HubSpot defines this type of marketing method as the process of attracting prospects and customers to your business’ website and blog through relevant and helpful content. Once these online visitors arrive, your business can then engage them by using conversational tools, like email and chat, and by promising continued value. Finally, your business can delight them by continuing to act as an empathetic advisor and expert.
At Zimmer, we have been practicing inbound marketing strategies for the last few years and the results do not lie: inbound marketing is the all-new (and improved) methodology for generating leads and converting those leads into customers.
Because we believe so wholeheartedly in this practice, we have decided to launch our own inbound marketing advising service so that our clients can begin their own inbound services for themselves! Stay tuned for more information coming in early 2019.
9. Continued Event Successes
Apart from our charitable radiothons mentioned above, we have seen many success stories from our other events that occurred this year. Whether it was April’s CoMo Man Show, June’s Mid-Mo Baby Expo, October’s Girls Night Out or Project Pink Party or BrandsFormation (Wow! October was busy!), or Tiger Tailgate, our clients consistently report that they come away with tangible results from our sponsorship opportunities.
Each of the above events will be taking place next year as well, so if you missed out, don’t worry! There’s plenty of room for your business to get in on the action in 2019.
Most importantly, we are thankful for YOU! As we’ve stated above, we could not serve and better the mid-Missouri community if it weren’t for our clients and listeners joining together to help! With this year’s successes under our belt and next year’s new and exciting plans underway, we couldn’t be more enthusiastic about heading full-speed into 2019 as your trusted marketing partner!
Happy Thanksgiving, everyone!