Being comfortable is not a bad thing when it comes to clothing or a home. However, when you stay put in your comfort zone regarding your business goals, advertising, and more, you can impede your growth mode.
Therefore, in order to get out of your comfort zone as a business owner, it’s time to try something new and innovative, to reach your target audience in a new insightful way, or even achieve a breakthrough for your business. Read on to learn more about how to get out of your marketing comfort zone
Inbound Content Marketing
One way to take advantage of your website’s online content and get the most out of your advertising investment is through innovative inbound marketing. Not only does this boost your business’ presence online, but it also helps establish you as a credible authority in your field. Inbound marketing is basically utilizing valuable content to either entertain or educate your target audience. This strategy aligns your advertising efforts, such as your website, with the type of customer who will be using your site as a resource and encourages loyalty and customer engagement.
With video marketing, you can promote your service or product in a way that is both engaging and appealing to potential customers. You can also use it to communicate with your audience, increase online engagement, and promote your company better through your website and other social media platforms like Twitter and Facebook. Video marketing allows you to showcase your company’s personality and educate your customers about who you are and what you are about, simultaneously. Conversely, this is a great way to build and strengthen your brand and is also a good way to step out of your comfort zone and try something a little bit different.
Visual content like videos has grown immensely in recent years. After all, today’s consumers will often get bored with just plain text. In fact, 86% of video marketers claim that videos successfully increased their website traffic in 2021. Another stat proved that 62% of consumers were more likely to buy a product if customer videos or photos were available of the product. In other words, you can showcase your product or your service in more than a static image that doesn’t show depth or real-world usefulness. You can also incorporate videos as a way to entertain as well, which will keep people on your site longer.
In the advertising/marketing industry, SEO simply stands for search engine optimization. While it might sound intimidating, it basically is the way that you draw new visitors to your website organically. In other words, you help your site be found by the algorithms that sort through the thousands upon thousands of sites when a customer does a search in a search engine for something related to your brand or service. As a result, you can focus more on building up your website with high-quality content or making improvements in your products or services instead of paying outright for visibility or clicks.
SEO can include several strategies. It includes an on-page focus such as having quality content, keywords, page speed, and more that helps locate your site. Off-site SEO can include social media marketing, link building, email marketing, and more. Remember, SEO is all part of making your website more visible to search engines and therefore increasing your chances of being found by potential customers.
Although today’s society is digitally based more than ever before, there is still value in traditional marketing strategies like radio ads, magazine ads, and others. In fact, these methods traditionally have remained quite effective and offer many benefits even for today’s consumer. Traditional media is more trusted overall. This is likely because the printed copy has been around for much longer than the digital version. As a result, if a consumer sees an ad for a product on Facebook and the very same ad in a magazine, statistics prove that they will trust the printed version more.
In addition, most people enjoy holding a magazine in their hands. In fact, according to the 2019 Association of Magazine Fact Book, 73% of adults claim that reading a printed magazine is simply more enjoyable than reading the exact same information or content digitally. Another traditional method, that being radio ads, has also been proven extremely effective. Not only can you use it to communicate a message to a large audience, but you can also do so more affordably than placing an ad on TV. Radio ads rank high in terms of both their frequency and their reaching capacity, making them a worthwhile investment.
This catch-all term can refer to a wide variety of online advertising methods, all of which are based on digital targeting. Programmatic advertising for example illustrates this concept. You have probably experienced this for yourself on more than one occasion without even realizing it. For example, have you ever looked at a product page on a company’s website, then navigated away, to nearly immediately see an advertisement for the product you were just looking at? This is a great example of programmatic advertising specifically and digital marketing overall in action.
Don’t Be Afraid!
Taking risks and stepping out of your comfort zone can result in significant growth and success for your business. Don’t be afraid to experiment, embrace change, and push the boundaries of what’s possible in your advertising. Your breakthrough is just a step away! Contact us at Zimmer Communications to learn more about how to step out of your comfort zone and embrace new strategies for advertising as well as explore some traditional methods that have proven to be beneficial.