Mid-Missouri Marketing Resource Blog

The Story Behind the Radio Advertisements: Ultimate Steel

Posted by Zimmer Radio & Marketing Group on May 29, 2017 at 9:10 AM


In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

Your Name:

Darby Sharp 

Job Title:


Company Name:

Ultimate Steel Buildings

How long have you been using Zimmer radio?

1.5 years

Tell us about your experience with radio. What specifically have you done? What kind of results have you gotten? What has the process been like?

Our experience with radio began after attending the Brandsformation™ Seminar. After this, we were able to create a strategy for our advertisements. In addition to our radio schedule, we have been a part of several promotions that have allowed us to further showcase our business. Zimmer Radio & Marketing Group has made the process fun and easy for us!

What is one thing you misunderstood before, or how has your opinion changed in regards to radio advertising?

Initially, we misunderstood the amount of time it takes to build a brand. We have learned that we must consistently advertise our message over a period of time in order to create brand recognition within the community.

What is one piece of advice you would give to other marketers who are planning to, or are thinking about, using radio for their business?

It's worth it!  Even if you don't see immediate results, keep with it, because you will.  My account executive was very transparent and reassured me that we would experience quality results from our radio advertisements. She was right! 



Topics: Advertising, Marketing Strategy, Business Leaders

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