In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.
Your Name:
Melody Farnen
Job Title:
Owner
Company Name:
Melody’s Quality Jewelry
How long have you been using Zimmer radio?
5 years
Tell us about your experience with radio. What specifically have you done? What kind of results have you gotten? What has the process been like?
In my past experiences with other companies I’ve worked with, they did not give me an overall plan. I felt my advertising money was just blowing in the wind. Zimmer offers a detailed plan and I have been impressed with them!
What is one thing you misunderstood before, or how has your opinion changed in regards to radio advertising?
Zimmer helps, not only in advertising, but in the overall support they give in helping you grow your business. They are also very encouraging in helping with special promotions for our store.
What is one piece of advice you would give to other marketers who are planning to, or are thinking about, using radio for their business?
The advice I would have for other marketers would be that it is important to be consistent in your advertising, so you must keep it in your budget. Consistency is the key for me to be successful in business.
