Sales motivation will always need to be nurtured when it comes to traditional prospecting. In fact, it is vital for the success of your sales team to adopt innovative practices and methods in order to stay on their A-game when headed out on appointments. This way, teams are better equipped to prospect day-to-day with a can-do spirit and a hunger to treat every sale like it’s the only one.
There are lots of ways people choose to stay motivated, whether it be personally or professionally, but music has always had a particular way of cutting straight through to the heart and is almost guaranteed to get our blood pumping. And if utilized well, music goes directly to the mysterious center of sales inspiration and can motivate us to give our best efforts when prospecting. And we all know that sales prospecting can be a bit of an emotional rollercoaster at times. We are all human! But by listening to the right music going into appointments, salespeople are able to be more confident and keep a more positive overall mindset in order to perform their best. After all, sales is ultimately a matter of mental preparation.
Being rooted in the art of radio, our team at Zimmer Communications knows all too well the sheer power of music and how it can affect our mood and entire psyche. Music holds the power in creating the soundtrack to our life. And don’t you want the soundtrack of your next successful sale’s pitch to be epic?? We’ve outlined why having walk-up music ready can help your sales team, and have also curated a sample playlist to help get you started:
What Are Some of the Benefits of Having a Walk-Up Playlist?
1. A Playlist Helps Formulate a Mindset.
A soundtrack to a movie tells you how to feel, whether it be scared, romantic, or hopeful. And a prospecting playlist can do the same! Having a walk-up playlist ready to play before you go to your sales appointment is a simple and effective way to feel instantly motivated towards success.
2. A Playlist Helps You Bounce Back After Rejection
Just like you should have a walk-up playlist to pump you up before an appointment, you should also have some encouraging music set aside for when you are hit with rejection. Music has a way of turning our moods around and putting a smile on our face. Or it can simply get our mind off dwelling on the rejection for too long.
3. A Playlist Helps with Practice Prospecting
A soundtrack provides a great backdrop and foundation for practice prospecting as well. Encourage your salespeople to practice prospecting at the same time of day, in the same place or setting, listening to the same playlist each day going into the practice session.
And if this playlist doesn’t get you and your team fired up - that’s okay! Simply encourage each member of your sales team to create a walk-up playlist of their own on their preferred choice of streaming platform. Chances are, they have a few songs in their back pocket that they KNOW will get them motivated and ready to land a sale. Having your team create individual walk-up playlists can also be a great team-bonding activity!
Effective sales prospecting is one of the most important, but also perhaps the most challenging, parts of the sales process. Our team at Zimmer wants to serve as a resource to help you and your team see the success and growth you are aiming for. Reach out today to see how we can help, or subscribe to our blog for more helpful tips!