Recent Posts
You'll Never Believe What We Found in This 1965 Magazine...
Marketing Tips
Sometimes, to really appreciate what you have now, especially given all the difficulties of 2020, it's important to take a look back at where you...
Read More4 Marketing Lessons We Can Learn from the Kardashians
Marketing Strategy
Whether you love or hate the Kardashian family, you can’t deny that they know what they’re doing when it comes to marketing their shows, products,...
Read More5 Marketing Lessons We Can Learn From Santa
Marketing Strategy
This time of year, there is likely no other person as popular as old St. Nick. The jolly gentlemen with a heart of gold and gigantic-sized gift bag...
Read MoreYou're Fired: An Exercise in Defining Your Key Differentiator
Marketing Strategy • Key Differentiator • Unique Selling Proposition • Competitive Distinction
Competitive Distinction. Key Differentiator. Unique Selling Proposition. Call it whatever you want...but if you don’t have it, you’re in trouble. If...
Read MorePremium Content for Premium Results
Digital Marketing • Marketing Strategy • Website Content
Proper blogging strategy is the equivalent of an awareness campaign in radio. It consistently and strategically meets online prospects with quality...
Read MoreAre You Training Your Customers to Wait for Your Sale?
Marketing Strategy • Sales Enablement
Everyone loves a good sale, it’s a great way to draw customers in. However, if you’re regularly relying on percent off or BOGO offers to get your...
Read MoreSetting Up for a Successful Online Trade Show [VIDEO]
![Setting Up for a Successful Online Trade Show [VIDEO]](https://info.zimmercommunications.com/hubfs/Setting-Up-for-a-Successful-Online-Trade-Show.jpg)
Marketing Strategy • Virtual Events
COVID-19 has turned a previously healthy and robust trade show and event business on its head. Everyone from the local Chamber of Commerce to large...
Read MoreMedia Planning 101
Marketing Strategy • Media Planning
The biggest mistake business owners make is failure to plan their marketing strategy. Rather, they make decisions based on what sounds good in the...
Read More5 Keys for Launching A New Website
Lead Generation • Website Content
There’s a lot that goes into a successful website launch, which can lead to a lot of stress. That’s why we’ve come up with this guide that touches on...
Read More2 Easy and Free Content Calendar Tools for Managing Your Blog
Content Marketing • Inbound Marketing
There’s a lot more to an effective blog site than simply writing and posting articles every now and again. Blogging is important, but if you’re...
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