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Cathy Atkins

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Premium Content for Premium Results

Premium Content for Premium Results

Digital MarketingMarketing StrategyWebsite Content

Proper blogging strategy is the equivalent of an awareness campaign in radio. It consistently and strategically meets online prospects with...

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Are You Training Your Customers to Wait for Your Sale?

Are You Training Your Customers to Wait for Your Sale?

Marketing StrategySales strategy

Everyone loves a good sale, it’s a great way to draw customers in. However, if you’re regularly relying on percent off or BOGO offers to get your...

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Setting Up for a Successful Online Trade Show [VIDEO]

Setting Up for a Successful Online Trade Show [VIDEO]

Marketing StrategyVirtual Events

COVID-19 has turned a previously healthy and robust trade show and event business on its head. Everyone from the local Chamber of Commerce to...

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Media Planning 101

Media Planning 101

Marketing StrategyMedia Planning

The biggest mistake business owners make is failure to plan their marketing strategy. Rather, they make decisions based on what sounds good in the...

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5 Keys for Launching A New Website

5 Keys for Launching A New Website

Lead GenerationWebsite Content

There’s a lot that goes into a successful website launch, which can lead to a lot of stress. That’s why we’ve come up with this guide that touches...

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2 Easy and Free Content Calendar Tools for Managing Your Blog

2 Easy and Free Content Calendar Tools for Managing Your Blog

Inbound Marketing ProcessContent Marketing

There’s a lot more to an effective blog site than simply writing and posting articles every now and again. Blogging is important, but if you’re...

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How to Understand Social Media ROI

How to Understand Social Media ROI

ROISocial Media

In today’s social media obsessed society, you likely already recognize the importance of a social media presence for your business. However,...

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12 Marketing Quotes to Inspire Your Team

12 Marketing Quotes to Inspire Your Team

Community Leaders

Marketing can sometimes feel non-stop, between content marketing, social media, advertising campaigns and much much more… it can be overwhelming....

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Social Media and SEO... What's the Deal?

Social Media and SEO... What's the Deal?

Business Growth StrategyContent Marketing

Does a social media presence correlate with Search Engine Optimization (SEO)? Yes and no. Don’t worry, it will all make sense after we delve into...

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Prospecting: Better Leads=Better Results

Prospecting: Better Leads=Better Results

Lead Generation"Prospecting"

How much time, on average, would you say that you and your salespeople spend on prospecting? If you were really honest with yourself, you'd...

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