Cathy Atkins
Recent Posts
How to Understand Social Media ROI
ROI • Social Media Marketing
In today’s social media obsessed society, you likely already recognize the importance of a social media presence for your business. However, ensuring...
Read More12 Marketing Quotes to Inspire Your Team
Community Leaders
Marketing can sometimes feel non-stop, between content marketing, social media, advertising campaigns and much much more… it can be overwhelming. If...
Read MoreSocial Media and SEO... What's the Deal?
Business Growth Strategy • Content Marketing
Does a social media presence correlate with Search Engine Optimization (SEO)? Yes and no. Don’t worry, it will all make sense after we delve into the...
Read MoreProspecting: Better Leads=Better Results
Lead Generation • Prospecting
How much time, on average, would you say that you and your salespeople spend on prospecting? If you were really honest with yourself, you'd realize...
Read MoreThe Buying Funnel: Are Your Sellers Using Content Marketing?
Lead Generation • Content Marketing • Inbound Marketing
In the current world of marketing and sales, buyer behavior has changed and online content is crucial to being successful. In fact, The Content...
Read MoreDo You Have a Salesperson or Marketing Team?
Lead Generation • Why fuze32
American industrialist Andrew Carnegie once said, “teamwork is the ability to work together toward a common vision. The ability to direct the...
Read MoreBiggest Advertising Mistakes: Making Price your Key Differentiator
Advertising • Marketing Strategy
It should be a surprise to absolutely nobody that price is a major driving factor in the buying process for most consumers. People are doing more...
Read MoreDuring Tough Times Inbound Marketing Continues On
Inbound Marketing
When times are tough, communication becomes more essential than ever. Communication is the glue that holds people, commerce, and economy together. As...
Read MoreInbound Marketing Strategy Checklist
Inbound Marketing
Ah, inbound marketing… the process that helps drive leads, close deals, increase search engine optimization, increase brand awareness, etc. (We could...
Read MoreGeofencing: What is it and How does it Work?
Business Growth Strategy • Content Marketing • Inbound Marketing
Have you ever been online and realize a nearby company knows your location? It can seem like you are being monitored by “Big Brother,” or are under...
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