Blog

Cathy Atkins

Recent Posts

How to Understand Social Media ROI

How to Understand Social Media ROI

ROISocial Media Marketing

In today’s social media obsessed society, you likely already recognize the importance of a social media presence for your business. However, ensuring...

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12 Marketing Quotes to Inspire Your Team

12 Marketing Quotes to Inspire Your Team

Community Leaders

Marketing can sometimes feel non-stop, between content marketing, social media, advertising campaigns and much much more… it can be overwhelming. If...

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Social Media and SEO... What's the Deal?

Social Media and SEO... What's the Deal?

Business Growth StrategyContent Marketing

Does a social media presence correlate with Search Engine Optimization (SEO)? Yes and no. Don’t worry, it will all make sense after we delve into the...

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Prospecting: Better Leads=Better Results

Prospecting: Better Leads=Better Results

Lead GenerationProspecting

How much time, on average, would you say that you and your salespeople spend on prospecting? If you were really honest with yourself, you'd realize...

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The Buying Funnel: Are Your Sellers Using Content Marketing?

The Buying Funnel: Are Your Sellers Using Content Marketing?

Lead GenerationContent MarketingInbound Marketing

In the current world of marketing and sales, buyer behavior has changed and online content is crucial to being successful. In fact, The Content...

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Do You Have a Salesperson or Marketing Team?

Do You Have a Salesperson or Marketing Team?

Lead GenerationWhy fuze32

American industrialist Andrew Carnegie once said, “teamwork is the ability to work together toward a common vision. The ability to direct the...

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Biggest Advertising Mistakes: Making Price your Key Differentiator

Biggest Advertising Mistakes: Making Price your Key Differentiator

AdvertisingMarketing Strategy

It should be a surprise to absolutely nobody that price is a major driving factor in the buying process for most consumers. People are doing more...

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During Tough Times Inbound Marketing Continues On

During Tough Times Inbound Marketing Continues On

Inbound Marketing

When times are tough, communication becomes more essential than ever. Communication is the glue that holds people, commerce, and economy together. As...

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Inbound Marketing Strategy Checklist

Inbound Marketing Strategy Checklist

Inbound Marketing

Ah, inbound marketing… the process that helps drive leads, close deals, increase search engine optimization, increase brand awareness, etc. (We could...

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Geofencing: What is it and How does it Work?

Geofencing: What is it and How does it Work?

Business Growth StrategyContent MarketingInbound Marketing

Have you ever been online and realize a nearby company knows your location? It can seem like you are being monitored by “Big Brother,” or are under...

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