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5 Ways to Track Digital Marketing Success

A healthy return on investment is the most common goal of every digital marketing campaign, no matter what industry your business falls into....

The whole concept of Inbound Marketing is to attract business to you. Contrast that with traditional sales, which is to go out and find business....

Did you know that 96 percent of visitors that come to your site are not ready to buy? Most likely, they will come to your page, close the tab, and...

In a recent customer survey, the top challenge business owners said they face in marketing and advertising is figuring out how to measure results....

LinkedIn is a social networking platform that is business-focused. Geared specifically for career professionals, it is an ideal platform for B2B...

Instagram is an ideal platform for visual products and services. Instagram is highly business focused, and users know that. Users on the app are...

Twitter is a popular social media platform, distinguishing itself by presenting information in small easily digestible bites (messages are limited...

First impressions are everything. Make a good one, and people remember. Make a bad one, and they'll never forget. First impressions extend beyond...

Audience engagement is the currency of social media. It’s one thing to amass a large number of followers, but when those followers interact with...

One of my favorite television shows is Food Network’s “Chopped.” Four chefs compete in a timed cooking competition where contestants open a basket...