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Advertising vs Marketing: What's the Difference?

Advertising vs Marketing: What's the Difference?

AdvertisingMarketing Strategy

The continued evolution of technology and the growing influence of digital online marketing sometimes blurs the line between marketing and...

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In Magazine, More Is Better - 6 Ways Multiple Ads Per Issue Can Multiply Results

In Magazine, More Is Better - 6 Ways Multiple Ads Per Issue Can Multiply Results

AdvertisingMarketing StrategyMagazine Advertising

You’ve been doing things the same way you’ve always done them - and tradition dictates that you place one ad in each issue of a magazine. A good...

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Biggest Advertising Mistakes: Thinking Short-Term

Biggest Advertising Mistakes: Thinking Short-Term

AdvertisingMarketing Strategy

Making strategic decisions with your eye on short-term gains may seem like a good decision in the moment and, to be fair, it may very well be. But...

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Biggest Advertising Mistakes: Making Price your Key Differentiator

Biggest Advertising Mistakes: Making Price your Key Differentiator

AdvertisingMarketing Strategy

It should be a surprise to absolutely nobody that price is a major driving factor in the buying process for most consumers. People are doing more...

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Biggest Advertising Mistakes: Trying to be All Things to All People

Biggest Advertising Mistakes: Trying to be All Things to All People

AdvertisingLead Generation

The phrase "less is more" remains true in business. Too often, we see businesses wanting to target every broad audience possible, so they can load...

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HELP! I Need New Marketing Ideas For B2B Sales

HELP! I Need New Marketing Ideas For B2B Sales

AdvertisingSales Enablement

Marketing to businesses can require a different strategy than marketing to consumers. Business-to-business marketing (B2B) targets a more specific...

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