There’s a lot that goes into a successful website launch, which can lead to a lot of stress. That’s why we’ve come up with this guide that touches on five key milestones you should hit to make the process smoother. By following these steps, you’ll be better positioned to see what’s working and what may need some tweaking down the line.
Make sure you’ve taken care of securing your domain name before moving forward with your launch.
1. Set Up a Pre-Launch Page
A pre-launch landing page serves to build excitement about your upcoming website launch. Use it to collect information like email addresses for building contact lists. You can also let visitors know where they can connect with you via any associated social media accounts.
Your pre-launch page gives you the opportunity to work on sales pitches for services or products. Include a sign-up button so visitors can register to receive a notification when your site goes live.
2. Come Up With 3-5 Pieces of Quality Content
You should have some insightful, creative content ready to go to optimize your promotional strategy. Ideally, you’ll have 3-5 pieces of content ready for visitors to dive into prior to your website launch. Make sure the content is SEO-optimized to achieve your overall goals.
Outline your goal for each piece before you write. Get to the point and make sure it answers questions or addresses a problem for readers.
Some ideas you can use for content at launch include:
- FAQS about your industry or brand
- How-to guides for using different tools or products
- Educational content that showcases your industry knowledge
- Advice that helps customers work through any industry pain points
3. Engage Visitors to Keep Them Coming Back
It’s one thing to get people to check out your new website. However, you need to come up with ways to engage the curious and turn them into repeat visitors. One way of doing this is encouraging them to sign up for different mailing lists that keep them informed about new products or topics in which they have an interest.
Use call-to-action (CTA) buttons and other prompts on each page, encouraging visitors to take some action. That includes downloading a white paper or signing up for coupons to apply to their next purchase. Encouraging engagement from visitors helps in building the kind of trust and loyalty that keeps them coming back to your site.
4. Install Google Analytics and Google Console
Google Analytics helps you track the performance of various areas of your site. Use the data to make informed decisions like increasing SEO optimization on pages not bringing in the expected flow of visitor traffic. Google Analytics tells you the times visitors are most active on your site, which channels are driving the most traffic, and which sections draw the most engagement.
The suite of tools provided by Google Console lets you manage the performance of your site in various search engines. You’ll receive notifications whenever any issues pop up, allowing you to address them immediately.
5. Take Advantage of Social Sharing
Ask your social media followers to promote new blogs and other content from your website. You should also encourage visitors to your website to sign up for your other social media outlets. Take advantage of services like Google Business to spread the word about your company and push more traffic to your site.
Help Ensure a Successful Website Launch
A pre-launch page, content that drives traffic, and CTA placed around your landing pages are essential to a website launch. Use analytic tools to track visitor movements around your site along with your search engine performance. Get more organic engagement by encouraging visitors to share content on social media.
Contact fuze32 for advice on building and maintaining a successful website.