‘Twas the week before Christmas
And all through Missouri
Consumers were searching
And beginning to worry.
Where could they find
A gift at this hour?
They hop in their car
And on the radio – Push: “Power.”
Away to the store,
They fly like a flash
Just barely escaping
A near car crash.
When then on the radio
There arose such a clatter
They turn up the volume
To hear all the chatter.
When what to their wondering
Ears should appear:
But the perfect ads
They needed to hear.
It is such a surprise
To hear something so quick,
They knew in a moment,
“This must be the trick!”
More rapid than eagles,
The ads, they came.
Each one with a jingle
That was easy to name.
The gifts that they needed
Just started to be
More and more obvious
For all to see.
The stress started to melt
Like the new-fallen snow,
As the radio showed them
The places to go.
Smart businesses know
That this is the reason
They use radio to market
Their products all season.
The return on investment
Really does prove its worth
When diligent businesses
Choose radio first!
Radio advertising
Just makes things go right!
“Merry Christmas to all,
And to all: A good night!”
