HELP! My Salespeople Are Chasing Leads That Don’t Close
Lead Generation • Inbound Marketing
As a sales manager, you hear it all the time. You’re debriefing a sales call with your seller, and according to them...it’s a hot lead! The call went...
Read MoreOmni-channel marketing & integrated marketing…what are they? [VIDEO]
![Omni-channel marketing & integrated marketing…what are they? [VIDEO]](https://info.zimmercommunications.com/hubfs/Omni-Channel-Marketing.png)
Integrated Marketing Communications • Omni-Channel Marketing
Omni-Channel Marketing is the use of multiple marketing strategies for advertising, whether it’s traditional media like radio and magazine to...
Read MoreHELP! My Salespeople Really Struggle with Prospecting
Marketing Strategy • Inbound Marketing
It’s a well known fact that one of the biggest fears people have is talking to strangers and asking for money. Combine those two fears in the world...
Read MoreInbound Marketing Strategy Checklist
Inbound Marketing
Ah, inbound marketing… the process that helps drive leads, close deals, increase search engine optimization, increase brand awareness, etc. (We could...
Read MoreSEO...SEM...WDYM?
Content Marketing • Search Marketing
We’ve seen a big evolution in how businesses approach marketing over the few decades. Many companies now make digital strategies a big part of any...
Read MoreMarketing Bridge: How You Might Unintentionally Be Sabotaging Your Marketing Success
Digital Marketing • Business Growth Strategy • Content Marketing
“The right message x the right number of times = results” is a marketing strategy that absolutely works. However, even the best advertising campaigns...
Read MoreGeofencing: What is it and How does it Work?
Business Growth Strategy • Content Marketing • Inbound Marketing
Have you ever been online and realize a nearby company knows your location? It can seem like you are being monitored by “Big Brother,” or are under...
Read More3 Reasons Why Your Company LinkedIn Page Matters
Recruitment Advertising • Social Media Marketing
As technology has continued to change the professional world, how we communicate has changed as well. LinkedIn, a social networking platform built...
Read MoreHow Do Blogs Help a Business?
Business Growth Strategy • Content Marketing • Inbound Marketing
Do you know the phrase ‘communication is key’? This remains true in relationships, friendships, and even businesses. Blogging is an effective way to...
Read MoreHow Can Inbound Marketing Improve My Customer Experience?
Content Marketing • Inbound Marketing
Making your customers happy and keeping them that way is obviously immensely important to any business’s success. Do you know how to do this as a...
Read More