What's the Scoop on Infographics?
Digital Marketing • Marketing Strategy • Content Marketing
Infographics have been getting more and more popular over the years. Everywhere you look, you see them displayed on sites like Pinterest, Facebook,...
Read More5 Ways to Track Digital Marketing Success
Digital Marketing • Marketing Strategy • Why fuze32
A healthy return on investment is the most common goal of every digital marketing campaign, no matter what industry your business falls into. While...
Read More6 Ways Inbound Marketing Will Transform Your Sales Team
Inbound Marketing
The whole concept of Inbound Marketing is to attract business to you. Contrast that with traditional sales, which is to go out and find business....
Read MoreFacebook Ad Retargeting - What Is It & Can It Help My Business?
Digital Marketing • Social Media Marketing • Facebook Ads
Did you know that 96 percent of visitors that come to your site are not ready to buy? Most likely, they will come to your page, close the tab, and...
Read MoreAn Honest Conversation About Marketing ROI [VIDEO]
![An Honest Conversation About Marketing ROI [VIDEO]](https://info.zimmercommunications.com/hubfs/An-honest-conversation-about-marketing-ROI.jpg)
ROI • Business Growth Strategy • Business Leaders
In a recent customer survey, the top challenge business owners said they face in marketing and advertising is figuring out how to measure results....
Read MoreHow to Reap the Benefits of LinkedIn
Digital Marketing • Social Media Marketing • LinkedIn
LinkedIn is a social networking platform that is business-focused. Geared specifically for career professionals, it is an ideal platform for B2B...
Read MoreTwitter and Tweets: A Guide To Everything Twitter
Digital Marketing • Social Media Marketing • Twitter
Twitter is a popular social media platform, distinguishing itself by presenting information in small easily digestible bites (messages are limited to...
Read MoreFour Common Website Mistakes & How To Avoid Them
Digital Marketing • Content Marketing
First impressions are everything. Make a good one, and people remember. Make a bad one, and they'll never forget. First impressions extend beyond a...
Read More10 Tips for Growing Audience Engagement on Facebook
Digital Marketing • Social Media Marketing
Audience engagement is the currency of social media. It’s one thing to amass a large number of followers, but when those followers interact with your...
Read MoreWhat Is Integrated Marketing Communications?
Marketing Strategy • Integrated Marketing Communications
One of my favorite television shows is Food Network’s “Chopped.” Four chefs compete in a timed cooking competition where contestants open a basket of...
Read More