What’s a Target Persona and Why Should I Care? [VIDEO]
![What’s a Target Persona and Why Should I Care? [VIDEO]](https://info.zimmercommunications.com/hubfs/What-is-a-target-persona-and-why-should-I-care.jpg)
Inbound Marketing • Target Persona
It’s a common question: “What does your company do?”
Your answer, however, says a lot about your company focus. Would you give a rundown of the items...
Read MoreHow Businesses Are Successfully Using Facebook

Digital Marketing • Social Media Marketing
With nearly 7 out of every 10 US adults on the site multiple times a day and 2.45 billion monthly users worldwide, Facebook is the most popular...
Read MoreMaking Social Media Work for Your Business

Digital Marketing • Social Media Marketing
Today’s average consumer is always connected. In fact, there are currently an estimated 3.725 billion active social media users, according to ...
Read MoreSales Success Strategy for 2020 [VIDEO]
![Sales Success Strategy for 2020 [VIDEO]](https://info.zimmercommunications.com/hubfs/Sales-success-strategy-for-2020.jpg)
Marketing Strategy • Inbound Marketing
The sales process is evolving. Aspects of the sales process that sellers once did easily and effectively are now a challenge. Activities like making...
Read MoreWhy Your Business Needs Video Marketing

Inbound Marketing • Video Marketing
Video marketing is a very important part of any content marketing strategy. Video marketing is creating videos to promote and market your product or...
Read MoreHow Your Blog Can Drive Sales

Lead Generation • Inbound Marketing
A blog can be your best friend. It works 24/7 and helps you build a loyal customer base. A well-thought-out blog can also generate sales, help your...
Read MoreIs Your Blog Post Just a Dead-End? Why Calls To Action Are Necessary

Content Marketing • Inbound Marketing • Call To Action
Why do people read your blogs? Well, ideally, you're providing them with useful information that's relevant to their lives. You're showcasing your...
Read MoreHow Inbound Marketing Strengthens The Customer Service Experience

Inbound Marketing
Inbound marketing offers an important link between sales, marketing, and your customers. Customer service today is all about personalization. People...
Read MoreWhy Is Having A Blog So Important?

Inbound Marketing
Blogging seems to be the latest bandwagon that everyone's jumping onto, but is this just a fad or can blogs really bring ROI to your business? To...
Read MoreWhy Is Lead Generation So Hard?! [Hint: It Doesn't Have To Be]
![Why Is Lead Generation So Hard?! [Hint: It Doesn't Have To Be]](https://info.zimmercommunications.com/hubfs/Why-is-Lead-Generation-So-Hard%3F.jpg)
Lead Generation • Inbound Marketing
The proverbial sales pipeline. Keep it full, and life is good. Let it run dry and it's the stuff that produces nightmares. Lead generation continues...
Read More