3 Ways To Make Sure Consumers Never Forget You

Content Marketing • Inbound Marketing
According to the latest statistics, the average American is exposed to 4,000-10,000 marketing messages a day. The mental ability to screen messages,...
Read MoreWhy Aren’t My Prospects Responding To Me?

Content Marketing • Inbound Marketing • Prospecting
Have you ever had a prospect go MIA? All too often, prospects you have invested time and energy in seemingly disappear into thin air. This is a...
Read MoreWhat is Premium Content? [In 200 Words]
![What is Premium Content? [In 200 Words]](https://info.zimmercommunications.com/hubfs/What-is-Premium-Content.jpg)
Content Marketing
We’ve previously talked about the importance of blogging and its role in generating leads and establishing thought leadership. But what about premium...
Read More5 Tips for Busy Business Owners

Business Growth Strategy • Business Leaders
Don’t get us wrong: Owning a business is one of life’s greatest joys and is something that every owner should take a great sense of pride in;...
Read More10 Stats to Remind You of the Importance of Blogging

Content Marketing
You may have already seen us preach about the necessity of having a business blog. That’s because blogs are strategically designed to generate new...
Read MoreWhat is a Buyer Persona? [In Under 200 Words]
![What is a Buyer Persona? [In Under 200 Words]](https://info.zimmercommunications.com/hubfs/What-is-a-Buyer-Persona.jpg)
fuze32 Process • Inbound Marketing
A buyer persona is a semi-fictional representation of a business’ ideal customer. Buyer personas are identified through researching segmented groups...
Read MoreWhy Traditional Marketing and Inbound Marketing Go Hand-in-Hand

Marketing Strategy • Inbound Marketing
Macaroni is tasty. So is cheese. Separately, they’re good - but combine the two and something magic happens. It’s the same with Tuesdays and...
Read More5 Ways To Grow Your Email Database

Email Marketing • Inbound Marketing
Thanks to its convenience and ease of use, email continues to grow in popularity with global user numbers expected to reach 4.3 billion by 2022. With...
Read More3 Ways To Keep Your Business Relevant

Inbound Marketing
Have you ever considered how importantthe topic of relevance is to your brand awareness? Take a minute to consider some pieces of technology,...
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