In Magazine, More Is Better - 6 Ways Multiple Ads Per Issue Can Multiply Results

Advertising • Marketing Strategy • Magazine Advertising
You’ve been doing things the same way you’ve always done them - and tradition dictates that you place one ad in each issue of a magazine. A good...
Read MoreDo You Have a Salesperson or Marketing Team?

Lead Generation • Why fuze32
American industrialist Andrew Carnegie once said, “teamwork is the ability to work together toward a common vision. The ability to direct the...
Read MoreEmail Marketing is Simple and Effective

Marketing Strategy • Email Marketing
Email marketing is a great way to not only communicate with customers but also to establish yourself as a credible business at a price that won't...
Read More5 Musts For Advertising During Tough Times [VIDEO]
![5 Musts For Advertising During Tough Times [VIDEO]](https://info.zimmercommunications.com/hubfs/5-Musts-For-Advertising-During-Tough-Times.jpg)
Marketing Strategy • Covid-19
When times are good, it’s easy to advertise. Money is less of a concern; optimism runs high and consumers spend more freely. Everybody wins in a...
Read MoreBiggest Advertising Mistakes: Thinking Short-Term

Advertising • Marketing Strategy
Making strategic decisions with your eye on short-term gains may seem like a good decision in the moment and, to be fair, it may very well be. But at...
Read MoreBiggest Advertising Mistakes: Making Price your Key Differentiator

Advertising • Marketing Strategy
It should be a surprise to absolutely nobody that price is a major driving factor in the buying process for most consumers. People are doing more...
Read MoreDuring Tough Times Inbound Marketing Continues On

Inbound Marketing
When times are tough, communication becomes more essential than ever. Communication is the glue that holds people, commerce, and economy together. As...
Read MoreBiggest Advertising Mistakes: Trying to be All Things to All People

Advertising • Lead Generation
The phrase "less is more" remains true in business. Too often, we see businesses wanting to target every broad audience possible, so they can load...
Read MoreHELP! I Need New Marketing Ideas For B2B Sales

Advertising • Sales Enablement
Marketing to businesses can require a different strategy than marketing to consumers. Business-to-business marketing (B2B) targets a more specific...
Read More5 Ways Social Media Can Help Your Business during the Pandemic

Social Media Marketing
Frankly, it’s a scary time for businesses right now. Quarantines and shut downs and closing doors means feet not hitting showroom floors which...
Read More