You're Fired: An Exercise in Defining Your Key Differentiator
Marketing Strategy • Key Differentiator • Unique Selling Proposition • Competitive Distinction
Competitive Distinction. Key Differentiator. Unique Selling Proposition. Call it whatever you want...but if you don’t have it, you’re in trouble. If...
Read MorePremium Content for Premium Results
Digital Marketing • Marketing Strategy • Website Content
Proper blogging strategy is the equivalent of an awareness campaign in radio. It consistently and strategically meets online prospects with quality...
Read MoreHow to Finish Strong on Social Media in 2020
Social Media Marketing • Why fuze32
Social media marketing becomes more important with each passing day. As time progresses, more businesses are transitioning away from conventional...
Read MoreCreating Qualified Leads through Your Website with Inbound Marketing
Inbound Marketing • Why fuze32
If you are like most businesses interested in learning more about qualified leads and inbound marketing, your primary objective is to utilize these...
Read MoreWhy Social Media Should Be Included in Your 2021 Marketing Budget
Social Media Marketing
We don’t have to tell you that the world went through major changes in 2020. We also don’t have to tell you how it affected your business. BUT as you...
Read MoreAre You Training Your Customers to Wait for Your Sale?
Marketing Strategy • Sales Enablement
Everyone loves a good sale, it’s a great way to draw customers in. However, if you’re regularly relying on percent off or BOGO offers to get your...
Read More4 Ways to Gain Momentum After the Summer Slump (Meme Edition)
Marketing Strategy
Ah, sweet summertime… The weather is beautiful, the days are longer and the sales? Well, they could be hitting a slump. We all know that summer can...
Read More20 Motivational Quotes to Inspire Sales Success
Marketing Strategy
It’s the beginning of the month, and you are ready to help your team reach their sales goals. Sometimes, we need a reminder to why we do what we do…...
Read MoreSetting Up for a Successful Online Trade Show [VIDEO]
![Setting Up for a Successful Online Trade Show [VIDEO]](https://info.zimmercommunications.com/hubfs/Setting-Up-for-a-Successful-Online-Trade-Show.jpg)
Marketing Strategy • Virtual Events
COVID-19 has turned a previously healthy and robust trade show and event business on its head. Everyone from the local Chamber of Commerce to large...
Read MoreMedia Planning 101
Marketing Strategy • Media Planning
The biggest mistake business owners make is failure to plan their marketing strategy. Rather, they make decisions based on what sounds good in the...
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