As a chiropractor, you’re in the business of helping people feel and live better. Even though you might have a stellar track record, it’s still important to market your practice to make sure you’re at the top of people’s minds when they need a chiropractor.
That’s why marketing for chiropractors is an important, yet often overlooked, aspect of running a successful practice, and event marketing is one of the most effective ways practitioners can get out in the community, meet people face to face, and develop an expanded network of potential clients. A “Chiropractic Event” could be as simple as a community talk about something like spinal stress, but it doesn’t necessarily have to be.
Your goal at any event should be generating as many smiles as possible, while also developing as many referrals and new patient leads as possible. You also want to remember the importance of defining your desired number of patient leads, and actual leads, you want to come out of each event.
Below are some tips on how you can take your chiropractic event marketing to the next level, and evolve how you engage your current and future client base.
When taking stock of your current event strategy, and formulating ideas for future ones, it’s important to think outside of the box and come up with ideas that the local community can get excited about attending. Here are a few ideas to consider:
Coming up with an idea that you think will be a success is only one-half of the equation. You need to take the right steps to ensure your event hits all the right notes for the potential clients you’ll meet. Here are some basic things you can do to ensure that it does:
The great thing about chiropractic event marketing is that you’ll get to meet your future clients face to face, in a fun and interesting environment. By coming up with unique ideas, and having a solid plan in place to ensure they go on without a hitch, you’ll be able to take your marketing (and your practice) to the next level.