Have you ever tried to do too many things at once? We all have in some way or another. Scattering your efforts in too many areas, no matter where or how you are doing so, can lead to actually being less successful in the long run.
And this is no different when it comes to marketing and branding your business. That is why marketing expert and founder of the BrandKamp seminar, Chuck Mefford, teaches businesses to think of their advertising mediums as cups.
This might sound strange at first, but thinking this way is a great realization of the importance of dominant frequency in your business’ marketing. This being said, it is crucial to first understand the principle of filling up a single "cup". This cup is a representation of an advertising medium. Some businesses feel the urge to spread their marketing budget all around, in many cups. They think, “We’ll spend a little here, about 70% there, and then, for good measure, just a small amount over there as well.” However, the “a little here and a little there” method really doesn't work too effectively in the marketplace.
Listen in as Chuck goes into more detail on how adopting the cup method can benefit your business:
When it comes to your business’ advertising strategy, do not be tempted to pour a little of your message across multiple marketing mediums, then hope and pray that it is effective. Pick one cup and dare to dominate! Even a business with a limited marketing budget still has the ability to dominate and be successful with one cup. Only when your first advertising medium has successfully proven its worth should your business add another medium to its marketing strategy.
Focusing your efforts in too many places is a very common mistake businesses tend to make, but the good news is that it is easy to fix! Define your goals, and adjust your marketing plan and budget accordingly using the cup method, and watch the results come in steadily over time. You will save time and money, and gain better sales results! This method and other expert advice to help maximize your marketing will be available at the next BrandKamp seminar event on September 28th, 2021, from 8:30 AM - 12:00 PM in Columbia. Follow the link below for more information and to register today!
