What's the Scoop on Infographics?
Digital Marketing • Marketing Strategy • Content Marketing
Infographics have been getting more and more popular over the years. Everywhere you look, you see them displayed on sites like Pinterest, Facebook,...
Read MoreFour Common Website Mistakes & How To Avoid Them
Digital Marketing • Content Marketing
First impressions are everything. Make a good one, and people remember. Make a bad one, and they'll never forget. First impressions extend beyond a...
Read MoreIs Your Blog Post Just a Dead-End? Why Calls To Action Are Necessary
Content Marketing • Inbound Marketing • Call To Action
Why do people read your blogs? Well, ideally, you're providing them with useful information that's relevant to their lives. You're showcasing your...
Read More3 Ways To Make Sure Consumers Never Forget You
Content Marketing • Inbound Marketing
According to the latest statistics, the average American is exposed to 4,000-10,000 marketing messages a day. The mental ability to screen messages,...
Read MoreWhy Aren’t My Prospects Responding To Me?
Content Marketing • Inbound Marketing • Prospecting
Have you ever had a prospect go MIA? All too often, prospects you have invested time and energy in seemingly disappear into thin air. This is a...
Read MoreWhat is Premium Content? [In 200 Words]
![What is Premium Content? [In 200 Words]](https://info.zimmercommunications.com/hubfs/What-is-Premium-Content.jpg)
Content Marketing
We’ve previously talked about the importance of blogging and its role in generating leads and establishing thought leadership. But what about premium...
Read More10 Stats to Remind You of the Importance of Blogging
Content Marketing
You may have already seen us preach about the necessity of having a business blog. That’s because blogs are strategically designed to generate new...
Read More6 Things That Are Worse Than NOT Having A Blog
Content Marketing
According toTech Client, you have a 434%higher chance of being ranked highly on search engines if you have a blog. Whoa!
Read MoreThe Top 3 Ways To Make Sure Your Blog Turns Visitors Into Leads
Content Marketing
No doubt your business has heard some buzz about blogging. You’ve seen other businesses doing it (hopefully not your competition!). You’ve likely...
Read MoreHow To Write A Blog: 5 Must-Haves Every Blog Post Needs
Content Marketing
So, you’re interested in having a blog on your business’ website? That’s great! You’re on the right track to generating leads, establishing thought...
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