The ONE THING You Need Before You Develop a Website


When you think of brands like Target, Nike, Apple, and McDonald’s, what do they all have in common? If you answered an immediately recognizable logo design, then you are 100 percent right. Without someone telling you, the swoosh, target, apple and golden arches are so ingrained in our minds because they are simple and memorable.

A logo should be your starting point, given that it’s going to be the symbol that represents your business or brand and helps you tell your story. Your logo is what people think about first when they envision your company. So when you are developing a website for your business, think no further than a quality logo before you begin the process.

Here are a few points to consider when it comes to your logo and why it’s the first thing you need to have before you design and build a website.

Memory and Recall

Like we mentioned earlier, the logos that accompany brands like Nike, Target and Apple are easily recognizable. We all know them and what brands they are affiliated with. In our day-to-day lives, we are inundated with data. It comes at us from every direction, cluttering our minds. If you want your business or brand to stand out, use an easily recognized logo.

In fact, it’s easier for consumers to recognize a picture than other forms of content. Visuals are key to memory and recall. Research from 3M shows that visuals are processed 60,000 times faster than text, and a study from the Social Science Research Network found that 65 percent of people are visual learners. These statistics show the importance of having clean and clear visuals for your brand and business.


You’ve spent countless hours, and possibly years, clearly defining your business and your brand. You’ve put a business plan in place and you’ve created a rock-solid marketing plan, so don’t undo all of your hard work by using a bad logo. Remember, a logo is the one thing people are going to immediately tie to your business.

Your logo is going to be front and center on your website, print materials, social media profiles and anywhere you do business, which is why it’s incredibly important to have a professional logo. If your website is lacking a logo, you’re in jeopardy of coming off as unprofessional and amateur. Think about it, would you feel confident doing business with a company that didn’t have a logo?


Ultimately, your logo is going to work hand-in-hand with the other visual elements on your website, like graphics and fonts, so they must all work together in harmony. The colors and patterns you decide to use on your website should be consistent with the colors that make up your logo, which in turn ensures that your website and, more importantly, your company look professional and uniform.

Your logo design must be well thought out, easy to read and align with your brand. It’s important that you use a professional design group to create your logo. Zimmer Radio and Marketing Group has the experience and expertise to help take your logo from an idea to a finished product. With years of experience under our belts, we know what works from a web design standpoint, as well as sizing and the proper formatting.

A well-designed logo is imperative to the overall success of your business. Your logo is going to be the visual representation for your business or brand, so don’t let bad logo design hold you back. From memory and recall to branding and design, your logo is the glue that holds your company together. So before you think about developing a website, contact us and see how we can help bring your ideas to life and create a memorable logo.


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