In fact, here are 5 key statistics explaining why:
1. In 2020, 88% of US shoppers used gift cards. (Statista)
2. 80% of customers are motivated to make their first purchase with a new brand if they have a gift card or discount. That jumps to 88% for millennials. (Inc)
3. Online buyers who use gift cards spend 24% more than those who don't use them. (Blippr)
4. 39% of shoppers decide to buy a product sooner than planned if they have a gift card. (Inmar)
5. 67% of shoppers made a purchase they initially didn't intend to make because of a gift card. (RetailMeNot)
How about 384,000 reasons...and counting?!
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