Geofencing: What is it and How does it Work?

Business Growth Strategy • Content Marketing • Inbound Marketing
Have you ever been online and realize a nearby company knows your location? It can seem like you are being monitored by “Big Brother,” or are under...
Read MoreHow Do Blogs Help a Business?

Business Growth Strategy • Content Marketing • Inbound Marketing
Do you know the phrase ‘communication is key’? This remains true in relationships, friendships, and even businesses. Blogging is an effective way to...
Read MoreHow Can Inbound Marketing Improve My Customer Experience?

Content Marketing • Inbound Marketing
Making your customers happy and keeping them that way is obviously immensely important to any business’s success. Do you know how to do this as a...
Read More6 Ways Inbound Marketing Will Transform Your Sales Team

Inbound Marketing
The whole concept of Inbound Marketing is to attract business to you. Contrast that with traditional sales, which is to go out and find business....
Read MoreWhat’s a Target Persona and Why Should I Care? [VIDEO]
![What’s a Target Persona and Why Should I Care? [VIDEO]](https://info.zimmercommunications.com/hubfs/What-is-a-target-persona-and-why-should-I-care.jpg)
Inbound Marketing • Target Persona
It’s a common question: “What does your company do?”
Your answer, however, says a lot about your company focus. Would you give a rundown of the items...
Read MoreSales Success Strategy for 2020 [VIDEO]
![Sales Success Strategy for 2020 [VIDEO]](https://info.zimmercommunications.com/hubfs/Sales-success-strategy-for-2020.jpg)
Marketing Strategy • Inbound Marketing
The sales process is evolving. Aspects of the sales process that sellers once did easily and effectively are now a challenge. Activities like making...
Read MoreWhy Your Business Needs Video Marketing

Inbound Marketing • Video Marketing
Video marketing is a very important part of any content marketing strategy. Video marketing is creating videos to promote and market your product or...
Read MoreHow Your Blog Can Drive Sales

Lead Generation • Inbound Marketing
A blog can be your best friend. It works 24/7 and helps you build a loyal customer base. A well-thought-out blog can also generate sales, help your...
Read MoreIs Your Blog Post Just a Dead-End? Why Calls To Action Are Necessary

Content Marketing • Inbound Marketing • Call To Action
Why do people read your blogs? Well, ideally, you're providing them with useful information that's relevant to their lives. You're showcasing your...
Read MoreHow Inbound Marketing Strengthens The Customer Service Experience

Inbound Marketing
Inbound marketing offers an important link between sales, marketing, and your customers. Customer service today is all about personalization. People...
Read More