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Carla Leible

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Tips for Choosing a Marketing Agency

Tips for Choosing a Marketing Agency

Marketing StrategyWhy Inbound MarketingLead Generation

Choosing to partner with a media company is a BIG decision and any big decision should involve research…especially when it comes to your business....

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In Magazine, More Is Better - 6 Ways Multiple Ads Per Issue Can Multiply Results

In Magazine, More Is Better - 6 Ways Multiple Ads Per Issue Can Multiply Results

AdvertisingMarketing StrategyMagazine Advertising

You’ve been doing things the same way you’ve always done them - and tradition dictates that you place one ad in each issue of a magazine. A good...

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Biggest Advertising Mistakes: Thinking Short-Term

Biggest Advertising Mistakes: Thinking Short-Term

AdvertisingMarketing Strategy

Making strategic decisions with your eye on short-term gains may seem like a good decision in the moment and, to be fair, it may very well be. But...

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HELP! I Need New Marketing Ideas For B2B Sales

HELP! I Need New Marketing Ideas For B2B Sales

AdvertisingSales Enablement

Marketing to businesses can require a different strategy than marketing to consumers. Business-to-business marketing (B2B) targets a more specific...

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HELP! My Salespeople Are Chasing Leads That Don’t Close

HELP! My Salespeople Are Chasing Leads That Don’t Close

Why Inbound MarketingLead Generationinbound

As a sales manager, you hear it all the time. You’re debriefing a sales call with your seller, and according to them...it’s a hot lead! The call...

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HELP! My Salespeople Really Struggle with Prospecting

HELP! My Salespeople Really Struggle with Prospecting

Marketing StrategyWhy Inbound Marketinginbound

It’s a well known fact that one of the biggest fears people have is talking to strangers and asking for money. Combine those two fears in the...

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An Honest Conversation About Marketing ROI [VIDEO]

An Honest Conversation About Marketing ROI [VIDEO]

ROIBusiness Growth StrategyBusiness Leaders

In a recent customer survey, the top challenge business owners said they face in marketing and advertising is figuring out how to measure results....

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How to Reap the Benefits of LinkedIn

How to Reap the Benefits of LinkedIn

Digital MarketingSocial MediaSocial Media MarketingLinkedIn

LinkedIn is a social networking platform that is business-focused. Geared specifically for career professionals, it is an ideal platform for B2B...

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What’s a Target Persona and Why Should I Care? [VIDEO]

What’s a Target Persona and Why Should I Care? [VIDEO]

Inbound Marketing ProcessTarget Persona

It’s a common question: “What does your company do?”

Your answer, however, says a lot about your company focus. Would you give a rundown of the...

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How Inbound Marketing Strengthens The Customer Service Experience

How Inbound Marketing Strengthens The Customer Service Experience

Why Inbound Marketing

Inbound marketing offers an important link between sales, marketing, and your customers. Customer service today is all about personalization....

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