Think back to when you were a little kid on Christmas morning, anxiously awaiting to tear into your long-anticipated presents. Those moments of waiting were most likely filled with so much hype, it was virtually impossible to remain calm. At Zimmer, those exact feelings of hype and great anticipation are beginning to swell, as “The 2018 CoMo Man Show” draws near.
If you were in attendance last year, then you definitely know why these feelings are merited. At “The 2017 CoMo Man Show,” over 1,000 eager Mid-Missourians showed up to observe and participate in the various, testosterone-filled events of the day. These events included a hot wing eating contest, a beard contest, live entertainment, a hunting-themed escape room, a belching contest, a fishing trip giveaway (to the Bahamas, might we add!), displays of campers, boats, and motorcycles, an inflatable Wipeout Eliminator, the opportunity to smash a car, and dozens of booths showcasing all things manly.
Take a quick moment to reminisce on last year’s show by watching our recap video:
Apart from the hype and excitement, “The 2017 CoMo Man Show” also provided some major benefits to the many businesses who sponsored this event. Last year’s success stories have inspired us to take a moment to highlight the top 15 reasons that businesses should consider sponsoring “The Man Show” in 2018:
1. LOTS of publicity; so little time!
“The Man Show” is a one-day event; however, it provides more publicity than most businesses receive in weeks, and even months! As we mentioned above, last year’s show saw over 1,000 attendees! And keep in mind, that was the event’s inaugural year! “The 2018 Man Show” promises to bring in well over that amount. Be honest with yourself: where else could your business get up-close and personal with that many local consumers all in one day? It’s clear that you certainly cannot beat the amount of publicity that your business will receive from being a sponsor of “The Man Show.”
2. Get face-to-face with your target market.
Are men interested in your business? Then, it’s simple: you belong at “The Man Show!” And even if your target customer isn’t just men, this event still provides a one-of-a-kind opportunity to get face-to-face with (and grab the attention of) this highly sought-after demographic.
3. Promotional items galore!
“The Man Show” is certainly one of Zimmer’s most hyped-up events of the year! This is great news for businesses who decide to be a part! We begin promoting the show months in advance and in a variety of ways, including on-air commercials, promotional mentions, and live reads; online banner advertisements; Facebook postings; E-Blasts (newsletters); magazine advertisements and more! We definitely do our part in attracting the masses to this event!
4. Be a part of the community.
Consumers pay special attention to businesses who are involved in local happenings. By sponsoring “The Man Show,” your brand will come across as a relatable member of the community who consumers can feel a unique bond with. This is an especially important point if your company receives a bulk of its business from local consumers. Overall, your business’ willingness to be a part of local events will not go unnoticed and will communicate to consumers that you are a valuable asset to the community.
5. Educate consumers about your industry.
Are there any current misconceptions about your business or industry as a whole? Have you ever wished for access to a platform where you could address these misunderstandings and bring further light to why your business is the best choice for consumers? Well, look no further! “The Man Show” is an excellent place to educate the public about your industry and your specific business. And the best part about it? You get to do it in person!
6. Generate qualified leads.
One of the most coveted aspects of event sponsorships is gathering qualified leads! There are several practical ways that your business can make this happen. First and foremost, “Man Show” sponsors can receive promotional mentions across all of our radio stations, digital mentions, a booth at the show, and name recognition throughout the event. These promotional items will help jumpstart the lead generation process by causing your brand to get “stuck” in consumers’ minds.
We also encourage businesses to actively gather leads at the event itself. This can be done in various, creative ways, such as sponsoring a specific contest and asking for entrants’ contact information in exchange for their participation. Email addresses are great pieces of information to gather, as these can be added to a database, giving your business an opportunity to consistently nurture these leads. And remember, we are here to help your business brainstorm the most effective ways to ensure that lead generation occurs as a result of “The Man Show.”
Lee’s Chicken sponsored a specific event at last year’s show. Read their success story here.
7. Introduce the new.
Are you a new business in the community? Consider “The Man Show” to be your business’ own “Show and Tell.” There is no better way to announce your presence in the community than by formally introducing yourself at this highly publicized event.
Maybe you’re not a new business, but you recently launched new products or services that need to be introduced to consumers. Again, what better way to accomplish this introduction than in-person and in a fun atmosphere?
CoMo Growlers & Pints introduced themselves at last year’s show. Read their success story here.
Hog Haven BBQ also introduced themselves at last year’s show. Read their success story here.
8. Reintroduce the old.
In contrast to the above point, what if you’re an established business with established products and services? Does sponsoring “The Man Show” have any benefits for you? Of course it does! Consider this event to be an opportunity for your business to show consumers that you are still around and you are still relevant. Consumers are “hit” with thousands of business names each week. They definitely need consistent reminders, lest they forget that your business exists altogether. Confidently demonstrate your relevance by being a “Man Show” sponsor!
Schmidt Billiards reintroduced themselves at last year’s show. Read their success story here.
9. Make money.
Events like “The Man Show” offer businesses the unique opportunity to make their money right back at the event itself. Businesses who have a set-up at the event may bring in their products and sell them on-the-spot, generating immediate revenue.
Hog Haven BBQ sold their products at last year’s show. Read their success story here.
10. Book appointments on the spot.
One of the most unique benefits to sponsoring an event is that businesses can take lead-generation one step further by actually converting a lead into a customer directly at the event itself. If certain consumers seem interested enough at the event, why not go ahead and set them up for an appointment, a free trial, or a consultation?
Royal Power Sports booked five appointments at last year’s show. Read their success story here.
11. Relatively inexpensive marketing opportunity.
Advertising can be expensive. Sponsoring an event, however, can cost less and provide a greater ROI by focusing your marketing efforts on your target audience.
12. Great networking opportunity.
Not only do local events like “The Man Show” offer businesses the chance to get to know consumers, but they also are great for business-to-business contact. Event sponsorships are highly effective ways to network with other local business leaders and they may even help to identify potential partnership opportunities for the future.
13. Social media engagement.
Fun events like “The Man Show” are a social media success story waiting to happen! That’s because their fun atmosphere is exactly what social media followers are anxious to see. Your business can use social media platforms to generate a buzz surrounding the show before it evens begins. You could also leverage social media at the event itself by posting photos and Facebook live videos to attract attention.
14. Everyone loves fun!
It seems obvious, but sometimes businesses need to be reminded that consumers are people who simply love to have a good time! When your business shows its commitment to incorporate fun events like “The Man Show” into its marketing strategy, consumers will notice and will associate your brand with a sense of overall goodwill.
15. Right to renew.
After last year’s numerous success stories, sponsorships for “The Man Show” are certainly in high demand. Because of this, we give sponsors the exclusive opportunity to renew their contract for the following year before we open up sponsorship opportunities to the general public.
At Zimmer, we are anxiously counting down the days until “The 2018 Man Show” is here! We hope that this list has made you just as excited about becoming a sponsor of this wildly successful event.