How does your advertising creative score? 

UTOPIA.pngAn effective action campaign includes creative that is compelling, memorable, and clear. Before running your campaign, take the UTOPIA Quiz! 

Why "UTOPIA?" It's an easy way to remember these 6 principles of effective advertising creative: 

  1. Urgency
  2. Theme or Hook
  3. Offer
  4. Price
  5. Item
  6. Action
Get the guidance you need to make adjustments and run your campaign with confidence.

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