They say that when someone lands on your website they form an opinion within 5 seconds… Do you think you are making a great first impression? If your answer is no or you are unsure, here are five key elements to help you have a successful website!
1. Does it say what you do?
Sure, you might have cool eye-catching graphics or videos… But, are you telling people what you do? If you aren’t doing this, that’s a lot of people who click on your site that you are losing. A study shows that the average user only spends 10-20 seconds on a web page. Describing what you do clearly and simply in those first 10 seconds is crucial. Doing so will help you gain more attention and time from the users.
2. Does it set the tone of how your customers should feel?
One of the most important things about your website is the connection you are making with anyone who lands on it. Your website needs to be able to demonstrate very quickly that you understand their issues and desires - as well as informing them on the ideas and solutions to their pain points.
The specific language you use also really plays a huge part into how prospects and customers will feel. Here are some questions to ask when it comes to language:
- Is your language simple and clear to understand?
- Would it use vocabulary that I am going to understand regardless if I can’t say for sure the lingo of your industry or specialization?
- Does it express why people need your services or products?
3. Do you have good reviews and ratings?
While everyone may be striving for that perfect five-star rating, know that perfect reviews aren’t everything. According to a study conducted by SmallBusinessPrices more people will trust a business with a three-star or four-star average rating than one with an average five-star rating. This is because potential customers assume three-star and four-star ratings are more genuine, and that a five-star rating could be from a friend or family member.
In fact, the same study showed that five-star ratings are only trusted by 10% of customers, while 22% of people trust three-star ratings, and 35% of people trust four-star ratings.
The point is, striving for a perfect five-star rating is great to do! But, don’t be bummed out if you receive a three or four-star rating as you could be better off for it.
4. How can they buy?
You have people reading your blogs, going to your site… But, now what? If you're not ending with a proper call-to-action, you're wasting your valuable online real estate. Every page should extend an invitation to the site visitor to take another step by clicking on another link. CTAs complete the readers' experiences and help you build an online relationship with a prospect or customer. A proper CTA strategy blends low-risk action items (read another blog, visit another page) with progressively more involved action steps (schedule an appointment). They should draw them into your content, contact forms, landing pages, or service pages seamlessly. Without CTAs, your marketing efforts won’t engage your visitors to get to know you more.
You don't want to push or intimidate your readers; instead, you want to invite them to take one or two more actions to get to know your brand. Remember, the point is to call your readers into action so they take the next step necessary towards making a purchase from your company.
Here are some great examples of CTAs:
- Read next blog
- Shop online
- Request information
- Make an appointment
- Visit another page
- Subscribe to blog feed or newsletter
5. Do you have a lead generation service to collect information?
One of the most important aspects of any marketing strategy is generating qualified leads. The main goal is to get your target audience into your buying funnel to make sales and earn new customers which is why many businesses invest in lead generation services.
When you examine some statistics around this topic, you’ll see that generating leads is the biggest challenge for 63% of companies. So, why does it seem so difficult?
When you use lead generation services that integrate with your website, like Hubspot, you create a pathway for capturing contact information and tracking the online activity of inbound leads. Armed with that information, you can proactively target qualified leads using strategies like email marketing, social media marketing, and SEO. Remember, generating traffic to your website is wonderful, but if it isn’t set up to turn that traffic into sales, you’re wasting a valuable opportunity.
If you aren’t implementing these five things on your website, you need to start ASAP. Your website investment should pay for itself, but unfortunately, many people consider it an expenditure that doesn’t provide ROI. Making a few strategic adjustments can ensure that your website is set up to actually make you money.