Mid-Missouri Marketing Resource Blog

As a business owner, you know how important social media is for reaching new customers and building relationships. An important part of being successful on social media is capturing your audience’s attention. In this post, we’ve put together a list of 6 simple social media post ideas that will help ensure that your posts show up and stand out.

We’re sure you’ve heard the saying “consistency is the key to success.” There’s a reason why it’s sage business advice  — especially when it comes to social media branding.

Sure, you’ve heard it said before: Social media marketing is vital in today’s business world. But any business who desires to market itself via social media must understand the changing behavior patterns of Millennials in order to experience success.

Think of the last time that you felt someone was trying to get you to do something. How did it make you feel? Defensive? Annoyed? Suddenly an expert excuse-generator?

DID YOU KNOW: Stations offer many marketing services outside of radio ads! They have marketing expertise, professional staff, extensive knowledge, and the capability to create powerful marketing messaging, therefore it makes sense that they would offer services outside of radio ads.

Remember the days when social media was just a quirky form of communication between friends and family? Those days are almost gone because while social media is still a form of communication and entertainment, it has evolved into much more. It's become a powerful tool not only for reaching consumers, but for turning those consumers into brand advocates.

50 minutes.

The end of autumn is upon us, and before long, we'll be ringing in 2017 as the new year. It's time to start developing your marketing strategy for the upcoming year, and that means taking a good look at the trends that are building meaningful momentum and are turning into the marketing musts for 2017. Below we've listed our top five tactics to help start a successful year.

Images have a rich history of being important to marketing and outreach, and that's just as true regarding social media. In the past few years, marketers have come to accept that visual posts have an extremely positive impact on impressions, click through rates, reshares, and memorability. Unfortunately, recognizing that importance doesn't mean graphic design is in your skillset, or that hiring a social media graphics guru is in your budget. Fortunately, there's a host of tools to help you out, no matter how much experience you have working with photos.

For many businesses, Halloween is the time of year that signals it’s time to “kick off” their holiday marketing. Thanksgiving and Christmas are right around the corner, and consumers are getting ready to spend accordingly.

When businesses do begin marketing, it’s imperative they develop some creative ideas for holiday marketing to cut through the noise. You’ll want to do things that will set you apart from the crowd, and involve your audience on social media. Think Halloween-themed specials or promotions that you can share on Facebook or Instagram.