Is trying to measure your marketing ROI frustrating?
While most business owners understand the value and importance of marketing, and both owners and marketers may even have the feeling that it’s helping their business, it’s still not unusual for marketing decision makers to not really understand the most important aspects of tracking a return on investment.
In this guide we'll take a look at 12 steps to tracking ROI, including:
- How to clearly define goals
- Developing creative that matches those goals
- Methods for tracking
- And more!