Mid-Missouri Marketing Resource Blog

How To Target The Best People With Your Next Recruitment Marketing Campaign

Posted by Carrie Lorenz on May 22, 2018 at 8:44 AM

Recruiting is a marketing opportunity, but instead of finding customers for products and services, you’re finding candidates for your organization. Hiring new employees can seem like a daunting task — sifting through emails, scheduling interviews, comparing candidates, all while you’re still trying to manage your day-to-day responsibilities. And it can get challenging because a resume can’t tell you everything you need to know about a person. If your description is too broad and your promotions too frequent, your inbox can get flooded. On the other hand, get too narrow with your search, and your position will stay vacant.

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Topics: Recruitment Advertising

3 Characteristics of Recruitment Campaigns That Work

Posted by Carla Leible on May 10, 2018 at 8:44 AM

It typically takes more effort than adding a careers page to your website to attract top talent. You need to get in front of the right audience, and then your message needs to work hard to capture attention and make an impact.

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Topics: Recruitment Advertising

Finding the Best Job Applicants Isn't Always Easy: Here's How Radio Advertising Can Help

Posted by Christine Lepp on April 26, 2018 at 9:15 AM

It’s surprisingly uncommon common sense that bad radio advertising is all about your business and your product, while strong radio advertising is about your customer and their life. Similarly, strong recruitment marketing should speak to your ideal candidate.

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Topics: Recruitment Advertising

Gen Z is Entering the Workforce: What Your Business Needs to Know

Posted by Emily Schuhmacher on April 25, 2018 at 9:22 AM

Ready to feel old? Generation Z is officially entering the workforce! So, it’s time for businesses to face the question, "How can we start adjusting our recruiting efforts to begin attracting Gen Z?"

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Topics: Recruitment Advertising

The Importance of Onboarding Your New Employees

Posted by Emily Schuhmacher on April 20, 2018 at 8:57 AM

Have you ever met someone and, within seconds, formed a total judgment on that person or group? Good or bad? An old Proverb says, “First impressions are the most lasting.” TIME Magazine reported that Researchers at Dartmouth College discovered that a person will formulate a judgment on another person within 30 milliseconds. The human brain is amazing, right? But what does that have to do with the onboarding process?

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Topics: Recruitment Advertising

5 Tips to Effectively Use Radio for Recruitment Advertising Campaigns

Posted by Carrie Lorenz on March 28, 2018 at 9:22 AM

Attracting the right candidates is tough enough, but reaching them to begin with can make hiring a real struggle. In a recent post, we dug into why to use radio for recruitment advertising. Radio offers extensive and targeted reach plus a trusted ad environment, making it a strong platform to engage and encourage action from potential candidates.

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Topics: Recruitment Advertising

Radio and Recruitment: The Perfect Pair to Build Your Team

Posted by Zimmer Radio & Marketing Group on March 7, 2018 at 9:10 AM

Recruitment can be a tough gig, especially for companies big enough to need recruiting to be an ongoing process. A tough economy can make it difficult to keep the pipeline of potential hires full, and recruitment advertising could be the key to reaching out to talent that hasn’t realized that your company is an option yet. More specifically, radio advertising is the perfect medium to build your team, like a “secret sauce” that takes the ingredients for finding a great hire to the next level.

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Topics: Recruitment Advertising

Employee Recruitment: Why Radio Recruitment Works In 4th Quarter

Posted by Rebecca Milner on November 30, 2017 at 8:01 AM

It’s the most wonderful time of the year… to find new employees! And the most wonderful way to recruit the perfect candidates? Radio, by a landslide.

The fact is that 47% of small businesses in the U.S. report struggling to find qualified applicants for their job openings (Hrcapitalist.com, 2016). But in true holiday spirit, the fourth quarter consistently shows up as the “standout season” for recruiting new talent (Bureau of the Census, 2016).

So, what does your business need to know in order to take advantage of this opportune recruiting period?

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Topics: Advertising, Recruitment Advertising

Need Help With Recruiting Top Talent for Your Business? How Radio Can Help

Posted by Carla Leible on September 19, 2016 at 8:30 AM

When it comes to hiring new people for your business, you’re probably used to posting the job online, working with a recruiting agency or relying on word of mouth. And maybe it takes longer than you planned to fill the vacancy, or when you do it comes at twice the cost you originally projected. The thing is, radio is one of the most powerful secret weapons for recruiting the talent you need.

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Topics: Advertising, Marketing Strategy, Recruitment Advertising

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