In today’s global economy, approximately two-thirds of businesses survive the first two years, half of all businesses make it to five years, and only a third succeed to 10 years or more. That being said, if your business has survived several years of ongoing success, it’s certainly something to celebrate! However, with your continued business growth, you may start to believe you’ve reached every customer possible and the available leads are slim. As a result, your focus is on retaining current clients rather than hunting for new ones, in order to maintain the status quo.
Finding new customers is crucial for all businesses to succeed; however, generating qualified leads for new business can be a considerable challenge. About 61% of marketers report generating high-quality leads to be one of the most difficult aspects of running a business.
“Content is king” is a common phrase used by marketers today. And while it’s not specific to content marketing, it’s especially apt in this context. As defined by the Content Marketing Institute, this is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.”