Mid-Missouri Marketing Resource Blog

Inbound Marketing Definition in 150 Words

Posted by Rebecca Milner on May 6, 2019 at 9:01 AM

Today’s consumers don’t want to be marketed to; they want to be educated. They have become accustomed to “instant Internet gratification:” using online searches to find all of the answers they could ever want about products, services, businesses, and industries. That’s where inbound marketing comes in!

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Topics: Digital Marketing, Inbound Marketing Services

Attract, Engage, Delight: How Inbound Marketing Works

Posted by Christine Lepp on April 26, 2019 at 9:05 AM

You may have heard the words “inbound marketing” tossed around, but you're not exactly sure what it means or how it works. Well today, we're here to tell you that the inbound methodology is the key to successfully marketing your business. Inbound marketing is a process of attracting, engaging, and delighting consumers via content, which in turn, results in businesses that provide value, build trust, and position themselves as thought leaders, or experts in their industry. 

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Topics: Inbound Marketing Services

How To Maintain Business Growth When You're Already Successful

Posted by Carla Leible on April 11, 2019 at 9:23 AM

In today’s global economy, approximately two-thirds of businesses survive the first two years, half of all businesses make it to five years, and only a third succeed to 10 years or more. That being said, if your business has survived several years of ongoing success, it’s certainly something to celebrate! However, with your continued business growth, you may start to believe you’ve reached every customer possible and the available leads are slim. As a result, your focus is on retaining current clients rather than hunting for new ones, in order to maintain the status quo.

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Topics: Marketing Strategy, Business Growth Strategy, Inbound Marketing Services

5 Ways Inbound Marketing Generates Quality Leads

Posted by Christine Lepp on March 14, 2019 at 8:45 AM

Finding new customers is crucial for all businesses to succeed; however, generating qualified leads for new business can be a considerable challenge. About 61% of marketers report generating high-quality leads to be one of the most difficult aspects of running a business.

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Topics: Marketing Strategy, Inbound Marketing Services

10 Reasons EVERY Business Should Invest in Content Marketing

Posted by Carrie Berkbuegler on December 4, 2018 at 8:44 AM

“Content is king” is a common phrase used by marketers today. And while it’s not specific to content marketing, it’s especially apt in this context. As defined by the Content Marketing Institute, this is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.”

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Topics: Digital Marketing, Marketing Strategy, Inbound Marketing Services

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