Mid-Missouri Marketing Resource Blog

7 Reasons Why Your Business Should Sponsor Girls Night Out

Posted by Cassidy Grellner on September 7, 2018 at 8:33 AM

We're ecstatic to announce that the third annual Girls' Night Out event will be happening in Columbia on October 4, 2018! 

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Topics: Event Marketing

How To Boost Your Foot Traffic With A 2018 Tiger Tailgate Sponsorship

Posted by Zimmer Radio & Marketing Group on June 19, 2018 at 9:10 AM

Tiger Tailgate has long held the reputation of the biggest tailgate party at Mizzou. More than a thousand community members come together to eat, drink, enjoy music, and celebrate the beloved home team. That’s why sponsoring the event is such a boon to local businesses — share some of the spotlight with what the community already adores in order to capture new opportunities to convert fans into customers.

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Topics: Event Marketing, Tiger Tailgate

Do Event Swag Bags Really Work for Businesses?

Posted by Rebecca Milner on May 7, 2018 at 9:01 AM

Stocked swag bags have become a modern-day event staple that all hopeful attendees anticipate receiving. But let’s talk about what really matters here: Do the promotional products that fill these bags actually make any sort of an impact? 

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Topics: Event Marketing

Why Event Marketing Works When Trying to Drive New Business

Posted by Carrie Lorenz on July 5, 2017 at 9:15 AM

Event marketing is an especially powerful way to reach customers, develop relationships, and drive new business. That’s because it’s a type of experiential marketing that closely aligns you to a particular event or cause as well as other brands through event sponsorship. Perhaps the most recognizable format is the sponsorship of sporting events: picture the banners along the fencing at a baseball field or lining the walls of a skating arena. However, some events can be cause driven or industry related, and others are simply meant to position the brand positively. For instance, Ikea partnered with Airbnb to do an event in Sydney that allowed attendees to spend an entire night in the store there, providing food, toys, and live music.

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Topics: Event Marketing

Tiger Tailgate Success Story: Mid America Harley-Davidson

Posted by Zimmer Radio & Marketing Group on June 28, 2017 at 9:05 AM

The Zimmer Radio & Marketing Group Tiger Tailgate has earned a solid reputation as THE biggest tailgate at Mizzou. It's a guaranteed party before every home game. Just ask the 1,200 visitors who come to each tailgate. 

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Topics: Event Marketing

Tiger Tailgate Success Story: Southern Glazers

Posted by Zimmer Radio & Marketing Group on June 21, 2017 at 9:10 AM

The Zimmer Radio & Marketing Group Tiger Tailgate has earned a solid reputation as THE biggest tailgate at Mizzou. It's a guaranteed party before every home game. Just ask the 1,200 visitors who come to each tailgate. 

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Topics: Event Marketing

Tiger Tailgate Success Story: Burgers' Smokehouse

Posted by Zimmer Radio & Marketing Group on June 14, 2017 at 9:10 AM

The Zimmer Radio & Marketing Group Tiger Tailgate has earned a solid reputation as THE biggest tailgate at Mizzou. It's a guaranteed party before every home game. Just ask the 1,200 visitors who come to each tailgate. 

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Topics: Event Marketing

Event Sponsorship Success Stories: The 2017 CoMo Man Show

Posted by Rebecca Milner on May 19, 2017 at 9:20 AM

The first annual CoMo Man Show was an undeniably testosterone-filled time, complete with a hot wing eating contest, a beard contest, live entertainment, a hunting-themed escape room, a belching contest, a fishing trip giveaway (to the Bahamas, might we add), displays of campers, boats, and motorcycles, an inflatable Wipeout Eliminator, the opportunity to smash a car, and dozens of booths showcasing all things manly.

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Topics: Marketing Strategy, Event Marketing

How to Use Event Sponsorships to Effectively Capture and Convert New Business Leads

Posted by Carla Leible on May 12, 2017 at 9:10 AM

You might know that event sponsorships are a great way to help your business stand out from the crowd by showcasing your brand and creating memorable experiences for consumers. An event sponsorship is also an effective way to capture and convert new leads. Here are a few event booth sponsor tips to help you make the most of event sponsorships.

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Topics: Event Marketing

15 Marketing Benefits to an Event Booth Sponsorship

Posted by Carla Leible on April 27, 2017 at 9:22 AM
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Topics: Event Marketing

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