Mid-Missouri Marketing Resource Blog

The 3 Numbers Every Business Owner MUST Know

Posted by Rebecca Milner on April 19, 2017 at 9:35 AM

It doesn’t take long to feel thoroughly inspired when listening to CNBC’s “The Profit” star, Marcus Lemonis, talk about business. He is an absolute wealth of information and has a proven track record of success to back up every piece of advice he offers. It seems that this entrepreneur could whip a dying business into shape, even in his sleep.

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Topics: ROI, Business Growth Strategy

Top 10 Things You Should Know About Mid-Missouri Radio: SLIDESHARE

Posted by Zimmer Radio & Marketing Group on April 18, 2017 at 8:30 AM

Radio stations do more than just radio. Here's the top 10 things to know about Mid-Missouri Radio...

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market, Business Leaders

If You Build It, They Will Come, Part 2: Pick Your Bricks!

Posted by Rebecca Milner on April 7, 2017 at 9:01 AM

In our last blog in this series, we introduced the concept of building a solid marketing foundation using metaphorical bricks and mortar. This foundation should serve as the basis for every advertising campaign that a business executes. Why? Because all businesses desire to be top-of-mind in their community by owning “mental real estate,” and subsequently, rising to the top of the “Ladder of Competition.” Businesses enable themselves to earn such a standing when they determine to diligently construct their firm marketing foundation using the concept of bricks and mortar.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

If You Build It, They Will Come, Part 1: Mortar Brings Order

Posted by Rebecca Milner on April 5, 2017 at 9:01 AM

The popular movie quote, “If you build it, they will come,” from the 1989 classic, “Field of Dreams,” signifies the necessity of laying a solid foundation in order to experience success. To achieve meaningful results during any sort of building process, there must be a reliable infrastructure off of which everything is based. This principle is especially true in marketing. Business owners who desire a sizable return on their advertising investment must first construct their exclusive marketing foundation, then execute their campaigns with this as their basis.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

The Story Behind the Radio Advertisements: Focus on Health Chiropractic

Posted by Zimmer Radio & Marketing Group on March 27, 2017 at 9:09 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Business Growth Strategy, Mid-Missouri Market, Business Leaders

5 Reasons Your Event Sponsorships Haven't Gotten You Results

Posted by Carrie Lorenz on March 23, 2017 at 9:14 AM

Event sponsorships straddle the line between marketing and offering meaningful involvement with your community or industry. One of the best ways to capture customers and improve your brand perception is through sponsoring an event. That is, it can be when executed properly. Today, we’ll take a quick look at the five biggest mistakes that will seriously hamper your ability to get results from event sponsorships and break down what you can do to fix them.

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Topics: Marketing Strategy, Business Growth Strategy, Event Marketing

The Story Behind the Radio Advertisements: Classic Travel & Tours

Posted by Zimmer Radio & Marketing Group on March 20, 2017 at 9:17 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Business Leaders

The BrandsFormation™ System: Part 4 – Dominant Frequency

Posted by Rebecca Milner on March 17, 2017 at 9:01 AM

“If you can’t be a dominant player in a particular medium – Get out!”

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

The Story Behind the Radio Advertisements: Witt Print Shop

Posted by Zimmer Radio & Marketing Group on March 13, 2017 at 9:11 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Business Leaders

The BrandsFormation™ System: Part 3 – Consistency

Posted by Rebecca Milner on March 10, 2017 at 9:03 AM

“A brand is not built overnight. Success is measured in decades, not years.”

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

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