Mid-Missouri Marketing Resource Blog

12 Quotes on The Importance of Company Culture

Posted by Rebecca Milner on March 19, 2019 at 9:01 AM

Recently, twelve Mid-Missouri business-people, each of whom has implemented their own culture-cultivating strategies for their businesses, met at the Broadway Hotel for CEO magazine’s quarterly Roundtable discussion. Each attendee came ready to share their unique perspectives on the issue of a healthy company culture, a subject that is changing the name of the business game.

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Topics: Business Growth Strategy

Why We Support the Children's Miracle Network Every Year

Posted by Carla Leible on February 5, 2019 at 9:00 AM

Most business owners love the idea of giving to charity, in theory at least. But oftentimes businesses are strapped for cash or have other priorities in terms of growing the business. But do you ever wonder how supporting a charity can benefit your business? Supporting and donating to charity doesn’t have to be a zero-sum game, and being involved with a great one can have a positive impact.

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Topics: Business Growth Strategy

Our Top Blogs of 2018

Posted by Rebecca Milner on December 28, 2018 at 9:01 AM

 

The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers like you! We sincerely hope that we have been able to provide you with some valuable insight this year!

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Topics: Marketing Strategy, Business Growth Strategy, Social Media, Event Marketing

The Ultimate Business Owner's New Year's Resolution Checklist

Posted by Carla Leible on December 20, 2018 at 9:01 AM

The end of the year is the perfect time to reflect on your business’s growth. What were the highlights of 2018? What would you like to improve on? Where would you like to grow in 2019?

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Topics: Marketing Strategy, Business Growth Strategy, Business Leaders

The Top Ten Reasons We Are Thankful This Year

Posted by Rebecca Milner on November 21, 2018 at 12:54 PM

“Be thankful for what you already have, while you pursue all that you want.” – Jim Rohn

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market

3 Things You Can Do Today To Ensure Your Best Foot Forward Next Year

Posted by Christine Lepp on November 15, 2018 at 9:22 AM

The end of the year is approaching, but you still have time to prepare your marketing strategy for the upcoming year. Planning is very important because it helps you establish your goals, prepare for impending events and campaigns, assess your budget and determine how much manpower you will need.

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Topics: Marketing Strategy, Business Growth Strategy

Our Top Ten Tips for Small Business Saturday

Posted by Rebecca Milner on November 14, 2018 at 9:01 AM

Bookended between Black Friday and Cyber Monday, it’s safe to say that Small Business Saturday runs an extreme risk of being completely overshadowed. Is this shopping holiday truly effective for our country’s valued small businesses?

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Topics: Marketing Strategy, Business Growth Strategy

Marketing Plan BEFORE Marketing Placement

Posted by Carrie Berkbuegler on October 25, 2018 at 8:25 AM

We all know how important it is to create a strong business plan before launching a business. While not mandatory, a well-conceived and executed business plan serves as a road map to help you achieve your overall company goals.

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Topics: Marketing Strategy, Business Growth Strategy

How to Calculate Your Marketing Budget for 2019

Posted by Carla Leible on October 3, 2018 at 8:28 AM

Your marketing budget is an important aspect of your business. It ensures that your marketing dollars are spent wisely and in the appropriate areas. When you begin calculating your budget for the year ahead, it is best to start early – as early in the fourth quarter as possible - to determine what tactics you should incorporate to see measurable results. Below are a few best practices for effectively calculating your 2019 marketing budget.

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Topics: Marketing Strategy, Business Growth Strategy

The 6 Step Process to Making Radio Endorsements Work For Your Brand

Posted by Carrie Lorenz on September 17, 2018 at 9:22 AM

In 2016, Nielsen released a massive study that showed on average every dollar spent on radio advertising can yield roughly $6 in incremental sales. In just two short years, that number has increased according to a more recent study, which showed that every dollar spent now returns $12. While that’s already impressive, you’re probably looking for the best way to maximize those returns.

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Topics: Marketing Strategy, Business Growth Strategy

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