B2B marketers face many unique challenges, especially as the B2B purchase process continues to evolve with changing software and technological solutions. Additionally, the purchase cycle has grown longer, according to a 2017 survey from Demand Gen, and involves a growing number of B2B buyers within a company operating as a team.
One of the most common topics we address with our clients is the question of how much they should be spending on their marketing. Every small business owner faces this question and has to figure out a marketing budget that is best for their unique business. However, there are some tried and true best practices for creating a marketing budget that can certainly help you make the most educated and effective decisions.
Knowing how much to spend on marketing at any given time will save you from haphazardly spending on a whim, or from wasting your money by not spending enough or in all the wrong ways.
Topics: Business Growth Strategy
Bookended between Black Friday and Cyber Monday, it’s safe to say that Small Business Saturday runs an extreme risk of being completely overshadowed. Is this shopping holiday truly effective for our country’s valued small businesses?
The simple truth is, it’s not easy being a healthcare company in 2017. Amidst trying to maintain certification while juggling payer negotiations, prior authorizations, and EHR interoperability, one challenge has made itself more evident: cash flow. More than ever, healthcare companies have to think of their organization as a business that has salaries to pay and a financial position to maintain. While cash flow and reimbursements are the top business concerns, understanding how to acquire new patients is one of the key solutions. Of course, it brings with it a host of other challenges.
As the end of the year draws near, the word “renew” gets tossed around in the business world just as often as “Santa” is mentioned amongst excited children. Unfortunately, after years of being used so frequently, the spark these words once ignited begins to dim. The implications behind them lose their power, causing their true meanings to become hazy.
Topics: Business Growth Strategy
While historically Black Friday has been one of the largest shopping days of the year, it has now converged with Thanksgiving Day, lasting well into the weekend on Small Business Saturday, and spilling over into Cyber Monday. Black Friday weekend pulled in $50.9 billion dollars in 2014. Large retailers revel in these large shopping days, often making it hard for small businesses to compete. Advertising prices are often inflated during the holiday shopping season, and big businesses can usually offer deeper discounts on a larger marketing budget. But does that mean you shouldn’t throw your hat in the ring and take advantage of Black Friday, Small Business Saturday, and Cyber Monday? Absolutely not!
As a business professional, you’ve probably heard countless business tips over the years, whether from your professional colleagues, attending conferences or from books you’ve read at home. Running a successful business can be tricky, but if you focus on consistency across all platforms of your day-to-day operations, you’ll find yourself trending toward success.
With recent reports declaring that traditional radio reaches the ears of 93% of the general population every week, it’s becoming (even more) abundantly clear to businesses that radio is the best way to market to the masses. At Zimmer Radio & Marketing Group, we’re strong believers in the power of radio because we consistently witness the incredible results that our clients experience.
You spend money, time and a lot of effort on your marketing, but you aren’t getting the results you want. Is it the ads that are underperforming, or it your sales team losing the sale?