Mid-Missouri Marketing Resource Blog

The 6 Step Process to Making Radio Endorsements Work For Your Brand

Posted by Carrie Lorenz on September 17, 2018 at 9:22 AM

In 2016, Nielsen released a massive study that showed on average every dollar spent on radio advertising can yield roughly $6 in incremental sales. In just two short years, that number has increased according to a more recent study, which showed that every dollar spent now returns $12. While that’s already impressive, you’re probably looking for the best way to maximize those returns.

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Topics: Marketing Strategy, Business Growth Strategy

10 Great Reasons To Advertise On The Radio

Posted by Zimmer Radio & Marketing Group on September 11, 2018 at 9:11 AM

Feel like your marketing plan isn’t yielding the best results? Not sure your media plan is suited to compete in an omnichannel market? Radio can help. In fact, if you aren’t utilizing radio advertising, then you’re most likely leaving something important on the table: increased sales and revenue.

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Topics: Marketing Strategy, Business Growth Strategy

What Is a Brand Marketing Workshop? (And Why Every Business Needs One)

Posted by Christine Overfelt on August 28, 2018 at 8:00 AM

Let’s face it, at some point every business is going to need to refresh their brand. This could be for any number reasons, maybe your old branding is out of date or you want to re-brand to reach out to a different audience, or you’re not getting the results you want with your current marketing.

While there are a variety of ways businesses can begin to address the issue of re-branding, one of the most effective is a brand marketing workshop. But what is a brand marketing workshop and what are the steps to branding your business—what we’d like to call brandsformation?

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Topics: Advertising, Business Growth Strategy

The Power of Magazine & Radio: Fortified Roofing & Siding

Posted by Zimmer Radio & Marketing Group on June 27, 2018 at 11:44 AM



We recently sat down with our client, Megan Herzing, Marketing Manager at Fortified Roofing & Siding and discussed the success they have found by having a more integrated marketing strategy that includes both, magazine and radio advertising. 

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Topics: Advertising, ROI, Business Growth Strategy, Case Studies, Magazine Advertising

Is Your Loyalty Program Helping or Hurting Your Business?

Posted by Rebecca Milner on June 18, 2018 at 9:01 AM

Loyalty programs are strategic marketing tools that give customers a specific incentive to keep coming back. This commonly manifests as a “Fifth visit free” or a “$100 off your tenth purchase” kind of offer. While these deals can definitely help drive foot traffic, the misuse of such offers can also be hurtful to businesses.

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Topics: Marketing Strategy, Business Growth Strategy

Let Zimmer Custom Publishing Tell Your Business' Story

Posted by Rebecca Milner on June 1, 2018 at 9:01 AM

As childhood taught all of us, stories are captivating and filled with empathy and emotion. Does that sound like something that belongs in the business world? You bet! No matter how stoic and unsympathetic a business’ processes and procedures may seem at times, it’s a fact that emotion is an inescapable component of securing sales.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

What Chick-Fil-A Teaches Us About Business

Posted by Rebecca Milner on April 16, 2018 at 9:01 AM

For years, the Chick-fil-A cows have been persuading us of one thing:

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Topics: Business Growth Strategy

How Strong is Your Brand in the Mid-Missouri Business Community?

Posted by Christine Lepp on April 10, 2018 at 8:33 AM

Understanding the strength of your brand in the mid-Missouri business community is an essential part of being successful. How well is your brand known? Does your brand enjoy the respect of local business leaders? Have you noticed any changes in how your brand is perceived? Is your brand part of business conversations among local professionals?

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Topics: Marketing Strategy, Business Growth Strategy, Mid-Missouri Market

Breaking Down the People Behind B2B Buying Decisions

Posted by Christine Lepp on March 14, 2018 at 8:25 AM

B2B marketers face many unique challenges, especially as the B2B purchase process continues to evolve with changing software and technological solutions. Additionally, the purchase cycle has grown longer, according to a 2017 survey from Demand Gen, and involves a growing number of B2B buyers within a company operating as a team.

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Topics: Marketing Strategy, Business Growth Strategy

Budgeting 101: How Much Should I Really Be Spending on My Marketing?

Posted by Carrie Lorenz on January 4, 2018 at 8:55 AM

One of the most common topics we address with our clients is the question of how much they should be spending on their marketing. Every small business owner faces this question and has to figure out a marketing budget that is best for their unique business. However, there are some tried and true best practices for creating a marketing budget that can certainly help you make the most educated and effective decisions.

Knowing how much to spend on marketing at any given time will save you from haphazardly spending on a whim, or from wasting your money by not spending enough or in all the wrong ways.

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Topics: Business Growth Strategy

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