Mid-Missouri Marketing Resource Blog

The 3 Pillars of Consistency in Your Business

Posted by Carrie Lorenz on August 23, 2017 at 9:09 AM

As a business professional, you’ve probably heard countless business tips over the years, whether from your professional colleagues, attending conferences or from books you’ve read at home. Running a successful business can be tricky, but if you focus on consistency across all platforms of your day-to-day operations, you’ll find yourself trending toward success.

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Topics: Marketing Strategy, Business Growth Strategy

What Your Business Can Expect When You Work With Zimmer Radio & Marketing Group (And How We’re Different From The Others!)

Posted by Rebecca Milner on August 11, 2017 at 9:01 AM

With recent reports declaring that traditional radio reaches the ears of 93% of the general population every week, it’s becoming (even more) abundantly clear to businesses that radio is the best way to market to the masses. At Zimmer Radio & Marketing Group, we’re strong believers in the power of radio because we consistently witness the incredible results that our clients experience.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market

How to Know When Your Lack of Marketing ROI is Because of Your Sales Team (and Not Your Ads)

Posted by Carrie Lorenz on August 3, 2017 at 9:55 AM

You spend money, time and a lot of effort on your marketing, but you aren’t getting the results you want. Is it the ads that are underperforming, or it your sales team losing the sale?

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Topics: ROI, Business Growth Strategy

How Your Business Can Avoid “The Blockbuster Syndrome”

Posted by Rebecca Milner on July 25, 2017 at 9:01 AM

“Redbox should have been created by Blockbuster. Air BNB should have been created by Marriott. Uber should have been created by Greyhound. If you don’t wake up every morning and try to put yourself out of business, then someone else is going to come along and do it for you.”

-Gary Vaynerchuk

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Topics: Marketing Strategy, Business Growth Strategy

The Game is Bond: How To Connect While Branding

Posted by Rebecca Milner on May 24, 2017 at 9:01 AM

“Money isn’t as valuable to our organization as knowing who to trust.”

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Topics: Advertising, Business Growth Strategy

The Reason We Ask So Many Questions Before Creating a Proposal For You

Posted by Carrie Lorenz on April 28, 2017 at 9:07 AM
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Topics: Advertising, Business Growth Strategy

The 3 Numbers Every Business Owner MUST Know

Posted by Rebecca Milner on April 19, 2017 at 9:35 AM

It doesn’t take long to feel thoroughly inspired when listening to CNBC’s “The Profit” star, Marcus Lemonis, talk about business. He is an absolute wealth of information and has a proven track record of success to back up every piece of advice he offers. It seems that this entrepreneur could whip a dying business into shape, even in his sleep.

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Topics: ROI, Business Growth Strategy

Top 10 Things You Should Know About Mid-Missouri Radio: SLIDESHARE

Posted by Zimmer Radio & Marketing Group on April 18, 2017 at 8:30 AM

Radio stations do more than just radio. Here's the top 10 things to know about Mid-Missouri Radio...

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market, Business Leaders

If You Build It, They Will Come, Part 2: Pick Your Bricks!

Posted by Rebecca Milner on April 7, 2017 at 9:01 AM

In our last blog in this series, we introduced the concept of building a solid marketing foundation using metaphorical bricks and mortar. This foundation should serve as the basis for every advertising campaign that a business executes. Why? Because all businesses desire to be top-of-mind in their community by owning “mental real estate,” and subsequently, rising to the top of the “Ladder of Competition.” Businesses enable themselves to earn such a standing when they determine to diligently construct their firm marketing foundation using the concept of bricks and mortar.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

If You Build It, They Will Come, Part 1: Mortar Brings Order

Posted by Rebecca Milner on April 5, 2017 at 9:01 AM

The popular movie quote, “If you build it, they will come,” from the 1989 classic, “Field of Dreams,” signifies the necessity of laying a solid foundation in order to experience success. To achieve meaningful results during any sort of building process, there must be a reliable infrastructure off of which everything is based. This principle is especially true in marketing. Business owners who desire a sizable return on their advertising investment must first construct their exclusive marketing foundation, then execute their campaigns with this as their basis.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy