Mid-Missouri Marketing Resource Blog

How To Lose A Customer In 10 Days

Posted by Rebecca Milner on December 12, 2017 at 9:01 AM

Andie Anderson said it best: “You can’t lose something you never had.” 

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Topics: Marketing Strategy, Business Growth Strategy

Our Top Ten Tips for Small Business Saturday

Posted by Rebecca Milner on November 14, 2017 at 9:01 AM

Bookended between Black Friday and Cyber Monday, it’s safe to say that Small Business Saturday runs an extreme risk of being completely overshadowed. Is this shopping holiday truly effective for our country’s valued small businesses?

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Topics: Marketing Strategy, Business Growth Strategy

Top Challenges Healthcare Companies are Facing to Acquire New Patients, and How to Overcome Them

Posted by Christine Lepp on November 13, 2017 at 8:30 AM

The simple truth is, it’s not easy being a healthcare company in 2017. Amidst trying to maintain certification while juggling payer negotiations, prior authorizations, and EHR interoperability, one challenge has made itself more evident: cash flow. More than ever, healthcare companies have to think of their organization as a business that has salaries to pay and a financial position to maintain. While cash flow and reimbursements are the top business concerns, understanding how to acquire new patients is one of the key solutions. Of course, it brings with it a host of other challenges.

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Topics: Marketing Strategy, Business Growth Strategy

Why You Should Always Be Renewing

Posted by Rebecca Milner on November 7, 2017 at 9:01 AM

As the end of the year draws near, the word “renew” gets tossed around in the business world just as often as “Santa” is mentioned amongst excited children. Unfortunately, after years of being used so frequently, the spark these words once ignited begins to dim. The implications behind them lose their power, causing their true meanings to become hazy.

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Topics: Business Growth Strategy

The Holiday Shopping Season: When to Participate (and When Not to)

Posted by Stacey Cole on November 3, 2017 at 9:10 AM

While historically Black Friday has been one of the largest shopping days of the year, it has now converged with Thanksgiving Day, lasting well into the weekend on Small Business Saturday, and spilling over into Cyber Monday. Black Friday weekend pulled in $50.9 billion dollars in 2014. Large retailers revel in these large shopping days, often making it hard for small businesses to compete. Advertising prices are often inflated during the holiday shopping season, and big businesses can usually offer deeper discounts on a larger marketing budget. But does that mean you shouldn’t throw your hat in the ring and take advantage of Black Friday, Small Business Saturday, and Cyber Monday? Absolutely not!

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Topics: Business Growth Strategy, Mid-Missouri Market

The 3 Pillars of Consistency in Your Business

Posted by Carrie Lorenz on August 23, 2017 at 9:09 AM

As a business professional, you’ve probably heard countless business tips over the years, whether from your professional colleagues, attending conferences or from books you’ve read at home. Running a successful business can be tricky, but if you focus on consistency across all platforms of your day-to-day operations, you’ll find yourself trending toward success.

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Topics: Marketing Strategy, Business Growth Strategy

What Your Business Can Expect When You Work With Zimmer Radio & Marketing Group (And How We’re Different From The Others!)

Posted by Rebecca Milner on August 11, 2017 at 9:01 AM

With recent reports declaring that traditional radio reaches the ears of 93% of the general population every week, it’s becoming (even more) abundantly clear to businesses that radio is the best way to market to the masses. At Zimmer Radio & Marketing Group, we’re strong believers in the power of radio because we consistently witness the incredible results that our clients experience.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market

How to Know When Your Lack of Marketing ROI is Because of Your Sales Team (and Not Your Ads)

Posted by Carrie Lorenz on August 3, 2017 at 9:55 AM

You spend money, time and a lot of effort on your marketing, but you aren’t getting the results you want. Is it the ads that are underperforming, or it your sales team losing the sale?

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Topics: ROI, Business Growth Strategy

How Your Business Can Avoid “The Blockbuster Syndrome”

Posted by Rebecca Milner on July 25, 2017 at 9:01 AM

“Redbox should have been created by Blockbuster. Air BNB should have been created by Marriott. Uber should have been created by Greyhound. If you don’t wake up every morning and try to put yourself out of business, then someone else is going to come along and do it for you.”

-Gary Vaynerchuk

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Topics: Marketing Strategy, Business Growth Strategy

The Game is Bond: How To Connect While Branding

Posted by Rebecca Milner on May 24, 2017 at 9:01 AM

“Money isn’t as valuable to our organization as knowing who to trust.”

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Topics: Advertising, Business Growth Strategy

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