Mid-Missouri Marketing Resource Blog

5 Reasons Your Event Sponsorships Haven't Gotten You Results

Posted by Carrie Lorenz on March 23, 2017 at 9:14 AM

Event sponsorships straddle the line between marketing and offering meaningful involvement with your community or industry. One of the best ways to capture customers and improve your brand perception is through sponsoring an event. That is, it can be when executed properly. Today, we’ll take a quick look at the five biggest mistakes that will seriously hamper your ability to get results from event sponsorships and break down what you can do to fix them.

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Topics: Marketing Strategy, Business Growth Strategy, Event Marketing

The Story Behind the Radio Advertisements: Classic Travel & Tours

Posted by Zimmer Radio & Marketing Group on March 20, 2017 at 9:17 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Business Leaders

The BrandsFormation™ System: Part 4 – Dominant Frequency

Posted by Rebecca Milner on March 17, 2017 at 9:01 AM

“If you can’t be a dominant player in a particular medium – Get out!”

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

The Story Behind the Radio Advertisements: Witt Print Shop

Posted by Zimmer Radio & Marketing Group on March 13, 2017 at 9:11 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Business Leaders

The BrandsFormation™ System: Part 3 – Consistency

Posted by Rebecca Milner on March 10, 2017 at 9:03 AM

“A brand is not built overnight. Success is measured in decades, not years.”

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

The Story Behind the Radio Advertisements: Aire Serv

Posted by Zimmer Radio & Marketing Group on March 6, 2017 at 9:05 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

Stop Losing the Sale by Changing These Three Things in Your Business

Posted by Carla Leible on February 28, 2017 at 9:23 AM

If your business is losing sales, you might be pulling your hair out trying to figure out why. Unless you can point to one specific change in your business that caused the loss, it is likely you need to do some diagnostics to figure out how to stop losing the sale.

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Topics: Marketing Strategy, Business Growth Strategy

The BrandsFormation™ System: Part 1 - Strategy

Posted by Rebecca Milner on February 24, 2017 at 9:01 AM

Everything functions as a part of a system. The human body itself is made up of 11 of them. Those 11 systems work together, allowing each person to learn new information through (…you guessed it) step-by-step systems designed to teach and train. Not to mention, as you’re reading this, we are currently revolving through space as a part of the solar system. It’s abundantly clear that without systems, life would cease to exist altogether.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

Project Management Tips (That REALLY Work) for Busy Business Owners

Posted by Carrie Lorenz on February 8, 2017 at 9:09 AM

When you own your own business, it can seem like everything about your business is a project that needs your oversight, and every question is one you need to answer. After a while, it starts to seem like there simply aren’t enough hours in the day to get all your work done. That’s why it’s pretty critical to develop a methodology for efficient project management for business owners. Today’s article will cover seven tips for busy business owners to help you make the best use of your time.

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Topics: Advertising, Business Growth Strategy, Business Leaders

The Biggest Key to Marketing Success? Examine Your Marketing Bridge!

Posted by Rebecca Milner on February 2, 2017 at 9:03 AM

There are no shortcuts on the road to continual marketing success. Business owners are required to put forth ample time and energy in order to see their company thrive.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy