Mid-Missouri Marketing Resource Blog

What Chick-Fil-A Teaches Us About Business

Posted by Rebecca Milner on April 16, 2018 at 9:01 AM

For years, the Chick-fil-A cows have been persuading us of one thing:

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Topics: Business Growth Strategy

How Strong is Your Brand in the Mid-Missouri Business Community?

Posted by Christine Lepp on April 10, 2018 at 8:33 AM

Understanding the strength of your brand in the mid-Missouri business community is an essential part of being successful. How well is your brand known? Does your brand enjoy the respect of local business leaders? Have you noticed any changes in how your brand is perceived? Is your brand part of business conversations among local professionals?

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Topics: Marketing Strategy, Business Growth Strategy, Mid-Missouri Market

What Is a Brand Marketing Workshop (and Why Every Business Needs One)

Posted by Christine Overfelt on April 2, 2018 at 8:00 AM

Let’s face it, at some point every business is going to need to refresh their brand. This could be for any number reasons, maybe your old branding is out of date or you want to re-brand to reach out to a different audience, or you’re not getting the results you want with your current marketing.

While there are a variety of ways businesses can begin to address the issue of re-branding, one of the most effective is a brand marketing workshop. But what is a brand marketing workshop and what are the steps to branding your business—what we’d like to call brandsformation?

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Topics: Advertising, Business Growth Strategy

Breaking Down the People Behind B2B Buying Decisions

Posted by Christine Lepp on March 14, 2018 at 8:25 AM

B2B marketers face many unique challenges, especially as the B2B purchase process continues to evolve with changing software and technological solutions. Additionally, the purchase cycle has grown longer, according to a 2017 survey from Demand Gen, and involves a growing number of B2B buyers within a company operating as a team.

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Topics: Marketing Strategy, Business Growth Strategy

Budgeting 101: How Much Should I Really Be Spending on My Marketing?

Posted by Carrie Lorenz on January 4, 2018 at 8:55 AM

One of the most common topics we address with our clients is the question of how much they should be spending on their marketing. Every small business owner faces this question and has to figure out a marketing budget that is best for their unique business. However, there are some tried and true best practices for creating a marketing budget that can certainly help you make the most educated and effective decisions.

Knowing how much to spend on marketing at any given time will save you from haphazardly spending on a whim, or from wasting your money by not spending enough or in all the wrong ways.

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Topics: Business Growth Strategy

How To Lose A Customer In 10 Days

Posted by Rebecca Milner on December 12, 2017 at 9:01 AM

Andie Anderson said it best: “You can’t lose something you never had.” 

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Topics: Marketing Strategy, Business Growth Strategy

Our Top Ten Tips for Small Business Saturday

Posted by Rebecca Milner on November 14, 2017 at 9:01 AM

Bookended between Black Friday and Cyber Monday, it’s safe to say that Small Business Saturday runs an extreme risk of being completely overshadowed. Is this shopping holiday truly effective for our country’s valued small businesses?

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Topics: Marketing Strategy, Business Growth Strategy

Top Challenges Healthcare Companies are Facing to Acquire New Patients, and How to Overcome Them

Posted by Christine Lepp on November 13, 2017 at 8:30 AM

The simple truth is, it’s not easy being a healthcare company in 2017. Amidst trying to maintain certification while juggling payer negotiations, prior authorizations, and EHR interoperability, one challenge has made itself more evident: cash flow. More than ever, healthcare companies have to think of their organization as a business that has salaries to pay and a financial position to maintain. While cash flow and reimbursements are the top business concerns, understanding how to acquire new patients is one of the key solutions. Of course, it brings with it a host of other challenges.

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Topics: Marketing Strategy, Business Growth Strategy

Why You Should Always Be Renewing

Posted by Rebecca Milner on November 7, 2017 at 9:01 AM

As the end of the year draws near, the word “renew” gets tossed around in the business world just as often as “Santa” is mentioned amongst excited children. Unfortunately, after years of being used so frequently, the spark these words once ignited begins to dim. The implications behind them lose their power, causing their true meanings to become hazy.

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Topics: Business Growth Strategy

The Holiday Shopping Season: When to Participate (and When Not to)

Posted by Stacey Cole on November 3, 2017 at 9:10 AM

While historically Black Friday has been one of the largest shopping days of the year, it has now converged with Thanksgiving Day, lasting well into the weekend on Small Business Saturday, and spilling over into Cyber Monday. Black Friday weekend pulled in $50.9 billion dollars in 2014. Large retailers revel in these large shopping days, often making it hard for small businesses to compete. Advertising prices are often inflated during the holiday shopping season, and big businesses can usually offer deeper discounts on a larger marketing budget. But does that mean you shouldn’t throw your hat in the ring and take advantage of Black Friday, Small Business Saturday, and Cyber Monday? Absolutely not!

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Topics: Business Growth Strategy, Mid-Missouri Market

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