Mid-Missouri Marketing Resource Blog

The BrandsFormation™ System: Part 1 - Strategy

Posted by Rebecca Milner on February 24, 2017 at 9:01 AM

Everything functions as a part of a system. The human body itself is made up of 11 of them. Those 11 systems work together, allowing each person to learn new information through (…you guessed it) step-by-step systems designed to teach and train. Not to mention, as you’re reading this, we are currently revolving through space as a part of the solar system. It’s abundantly clear that without systems, life would cease to exist altogether.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

Project Management Tips (That REALLY Work) for Busy Business Owners

Posted by Carrie Lorenz on February 8, 2017 at 9:09 AM

When you own your own business, it can seem like everything about your business is a project that needs your oversight, and every question is one you need to answer. After a while, it starts to seem like there simply aren’t enough hours in the day to get all your work done. That’s why it’s pretty critical to develop a methodology for efficient project management for business owners. Today’s article will cover seven tips for busy business owners to help you make the best use of your time.

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Topics: Advertising, Business Growth Strategy, Business Leaders

The Biggest Key to Marketing Success? Examine Your Marketing Bridge!

Posted by Rebecca Milner on February 2, 2017 at 9:03 AM

There are no shortcuts on the road to continual marketing success. Business owners are required to put forth ample time and energy in order to see their company thrive.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

How to Take Your Chiropractor Event Marketing to the Next Level

Posted by Zimmer Radio & Marketing Group on January 23, 2017 at 8:30 AM

As a chiropractor, you’re in the business of helping people feel and live better. Even though you might have a stellar track record, it’s still important to market your practice to make sure you’re at the top of people’s minds when they need a chiropractor.

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Topics: Marketing Strategy, Business Growth Strategy

How Much Time Do I Really Need to Dedicate to My Marketing?

Posted by Zimmer Radio & Marketing Group on October 31, 2016 at 8:30 AM


As a business owner or major decisionmaker, your time is valuable and you get to decide where it is spent. You can either spend it moving forward and growing your brand, or you can spend it putting out fires. You decide.

Here are some items to check off regularly, to help you prioritize how to spend your time and manage your small business marketing:  

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

10 Reasons To Redesign Your Website Right Now

Posted by Christopher Hutchens on July 19, 2016 at 8:30 AM

Websites are almost always the first thing people see when researching a company. Now more than ever, businesses need to have a functional website to ensure not missing out on opportunities. Deciding to invest in a new website, or redesignining a current site, isn't always an easy decision. Obvious factors like time and money come into play when making business decisions and sometimes it's hard to think about the future of your business when you're caught up with day-to-day operations.

To help determine where your current website stands, or where you could be  missing out on opportunity, here are 10 reasons you should absolutely redesign your website right now. 

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Topics: Digital Marketing, Business Growth Strategy

An Ode to the Ear

Posted by Rebecca Alsup on May 2, 2016 at 9:00 AM

The ear is too often neglected.

The eyes are frequently described as “beautiful,” even “mesmerizing.”  Lips are full and vibrant.  Noses are as cute as buttons (because, clearly, buttons are adorable).  Even cheeks are praised for their sharp angles and rosy appearance.

But what about the ear?

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Topics: Advertising, Business Growth Strategy

How Attorneys Can Increase Impact by Pairing Other Media with Radio

Posted by Carla Leible on April 22, 2016 at 9:00 AM

Many times, it might seem that advertising your law firm is a zero sum game — if you don't market your firm, lead generation is cut off at the knees, but if you do, you risk coming off as cheesy, or worse. However, consider the fact that marketing budgets at law firms have increased 6.7% in the past couple of years, and you'll quickly realize that this is one area where your firm is going to need to take a leap of faith. If you're reading this post, you're probably already tapping into our resources for radio marketing, so this post is about why you should be pairing other media with radio when you're advertising your law firm.

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Topics: Business Growth Strategy

Do You Know Your Business' Differentiating Factor?

Posted by Carrie Lorenz on March 30, 2016 at 9:30 AM

One of the biggest challenges for businesses in any market or industry is answering the question “What makes YOU different?”

Customers today have more access than ever to information on products and services, which makes it even more important to develop a unique selling proposition for your business.

Do you know your businesses differentiating factor? In this post we’ll take a look at some of the best ways to tell, and provide you with tips on how to discover it if you don’t.

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Topics: Business Growth Strategy

Goldfish and Elevator Speeches: Why They Matter and How to Create One

Posted by Carrie Lorenz on March 21, 2016 at 9:55 AM

Anyone who’s created—or tried to create—an elevator speech knows that it’s harder than it might seem at first.

When you try to cram everything you or your business does in just a few sentences, it can be tough capturing everything you want to say. But that’s the importance of having an elevator speech, being able to communicate the big picture in a short span of time.

That’s why we’re giving you some easy-to-follow steps regarding how to create an elevator speech, as well as some insight into why elevator speeches matter.

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Topics: Business Growth Strategy