In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.
Accounting Plus, Inc.
How long have you been using Zimmer radio?
Tell us about your experience with radio. What specifically have you done? What kind of results have you gotten? What has the process been like?
We’ve been using radio since January 2015. Prior to 2015, we advertised primarily on network and cable television stations. Although we still use television to complement our radio advertising, we find that radio reaches a larger, broader audience for the dollars spent. And with the help and creativity of the Zimmer marketing team and our account executive, we’ve been able to create effective commercials with a strong message to help drive customers to our business.
What is one thing you misunderstood before, or how has your opinion changed in regards to radio advertising?
For years, we thought that we couldn’t afford radio advertising, but our team at Zimmer helped us pick a station and a frequency that fit our budget. That first year (and each year after), as we see the increase in sales, we add a little more. It has definitely paid off!
What is one piece of advice you would give to other marketers who are planning to, or are thinking about, using radio for their business?
Radio advertising works and can fit virtually any marketing budget!