Mid-Missouri Marketing Resource Blog

So, Your Business Has “Gone Digital.” We Can Help With That!

Posted by Rebecca Milner on June 1, 2017 at 9:01 AM

Digital-Marketing-Services

At Zimmer Radio & Marketing Group, our highest priority is to see your business grow. We believe in the power of radio, the power of digital, and especially, the remarkable power that comes from integrating these two advertising mediums. In an effort to help your business achieve significant growth, we offer an array of marketing services, including both radio and digital options. Get an inside glimpse at some of the digital services that we provide:

Website Design & Development 

In today’s world, responsive, easy-to-use, and visually appealing websites are no longer optional for businesses. The fact is that even after hearing an advertisement, the majority of consumers will search for that business online before making contact. People rely on business websites to develop an opinion and move one step closer to becoming customers. Statistics say that this opinion is typically formed in as little as 15 seconds

Is your business’ website able to capture its viewers’ immediate attention? Is your website interactive and up-to-date? If not, be aware that consumers are noticing, and basing their decision to do business with you on this.

If your business’ website needs to make better first impressions with its visitors, we’re here to help! All websites at Zimmer Radio & Marketing Group are designed to provide useful content that your potential customers can easily find. We guarantee responsive websites that give your visitors the best viewing experience across all devices. We are able to seamlessly maintain and update any website due to our comprehensive content management system. We also utilize Google Analytics integration to track performance and ensure that your website is successfully attracting users.

To learn more and view some examples of our website design work, click here

Logo Design

A business’ logo is the basis of its brand. A logo is typically the first and last mental image that consumers will have of your business. Logos connect people to your brand by communicating a business’ core principles and values.  Therefore, it is vital that your logo creates an unforgettable first impression and effortlessly invites consumers to get to know your business further.

At Zimmer Radio & Marketing Group, we understand the importance of business logos.  Our graphic design team has created thousands of effective and engaging logos, and we have helped brand some of the most recognizable businesses in Mid-Missouri. If your business is in need of a new logo, or an upgrade to your current logo, we would love to help! Our team is committed to attaining a comprehensive understanding of what your business is looking for, then we get to work by adding our creative touch and bringing your vision to life.

To learn more and view some examples of our logo design work, click here

Digital Promotions 

If your business is looking for quality, hot leads, look no further than digital promotions! These contests are the perfect way for businesses to experience the power of radio and digital all in one compelling marketing campaign. Every business can benefit from these promotions!

So, what is a digital promotion exactly? They are contests of all types (sweepstakes, quizzes, etc.) that businesses can sponsor. Digital promotions provide businesses with a unique proposition: You offer the chance to win a prize in exchange for some information about those who enter. This information is obtained through the use of survey questions. These survey questions are unique to your business and help to identify those who may be in the market for your products and services.

Digital promotions also generate foot traffic to your business through the use of bounce back offers, making ROI tracking a breeze. Not to mention, these promotions are the modern-day replacement for direct mail campaigns. The user-friendly nature of digital promotions, combined with the added publicity of promotional mentions on the radio, make them an incredible opportunity for your business.

To learn more and view case studies of previous digital promotions, click here

Social Media 

All businesses, large or small, need to have a social media presence in today’s world. Consumers simply expect your brand to be on social media in some way, shape, or form. The primary use of social media for businesses is to engage with consumers directly. It is more of an interactive conversation than other forms of marketing. While this may sound simple enough, the problem for businesses tends to be that effective social media takes up a lot of time. Most small business owners simply do not have the time to create and schedule posts and promotions. That’s where Zimmer Radio & Marketing Group can help!

First, we get to know your business, employees, and products. Next, we will create a consistent and relevant social media plan to increase engagement with your target audience. Your business’ new social media strategy will include a month-by-month calendar outlining your scheduled posts, informative data showing the trends of your respective market, and much more! Our ultimate social media management goal is to create engaging content and a devoted community of followers who will eventually turn into loyal fans of your brand for years to come.

To learn more about our social media management opportunities, click here

ShopMidMo

While advertising is important for every business, not every business has enough of a budget to advertise, or to advertise well. Fortunately, you do have options! ShopMidMo.com is a source of creative financing that's unlike any other “coupon site” you have encountered. This website gives businesses access to advertising when they might otherwise be unable to afford it by payment to us through trade (in the form of gift certificates). We offer your business’ gift certificates to Mid-Missouri consumers at special discounts, usually between 15% and 40% off. Through our email newsletter, subscribers also have access to other coupon codes and special offers. All of the businesses featured are local, and certificates are available both in print and digital (email or mobile).

Numerous industries have found tremendous success with ShopMidMo, including restaurants, hair and nail salons, massage therapists, lodges, golf courses, entertainment services, automotive services, florists, gym and athletic services, local apparel boutiques, and many more. ShopMidMo offers your business the chance to start a radio campaign, or to expand your current campaign, enabling you to more effectively reach your customers.

To learn more about ShopMidMo advertising opportunities, click here.

Blog Writing 

Business blogs are absolutely essential marketing tools in today’s world. Blogs are places where businesses can find customers, feed them information, and position how they can bring value. As we stated above, consumers use the Internet to find information that will help them formulate purchasing decisions. If your business does not currently have a blog that informs consumers of your industry, products, and services, then the reality is that they are getting that information from other sources who could be taking business away from you.

We understand that blog writing can seem like a daunting task to a busy business owner. That’s where we come in! We want your business to experience the unparalleled growth that comes from having a business blog. Our team of talented writers carefully utilizes keywords and other best practices for effective writing that are sure to get your business noticed online. Don’t go another day without the invaluable resource of a blog on your business’ website!

To view our business’ blog and gain further insight, click here

Other Design Services

At Zimmer, we understand that in an increasingly visual world, brands must have strong graphic and print design. This is why we offer other numerous forms of design services, such as billboard design, menus, business cards, magazine and newsletter design, t-shirt designs, PowerPoint presentations, beer labels, backpack coolers, etc. You name it, we can design it! Customers make purchasing decisions based on which business presents themselves the best or leaves the best impression, and we do not take this fact lightly. It is important to make sure that your business’ print design looks sharp and is consistent with your overall branding. Let us help your business achieve this consistency with our professional, eye-catching design services.

To learn more and view some of our print design work, click here

 

Do you want your business to experience marketing magic? Then, start integrating radio and digital advertising! Integrating online marketing efforts makes your other media dollars work harder. And as a result, the combination of online and offline advertising improves the effectiveness of offline advertising.

Radio advertising is designed to target mass groups of listeners. Digital advertising commonly caters to connecting with specific, more targeted groups on a personal level. By combining these efforts, you can get the best of both worlds. At Zimmer Radio & Marketing Group, we have had years of experience in both radio and digital advertising. We know what works and what doesn’t. So, contact us today. Let us help you create the best campaign that will connect you to your customers!

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Topics: Digital Marketing