Today’s consumers don’t want to be marketed to; they want to be educated. They have become accustomed to “instant Internet gratification:” using online searches to find all of the answers they could ever want about products, services, businesses, and industries. That’s where inbound marketing comes in!
Inbound marketing allows your business to be the consumer’s teacher. Through inbound marketing, businesses create content, such as blogs, eBooks, infographics, whitepapers, videos, podcasts, and more. Then, they promote such content using email, social media, digital and traditional advertising, and even direct contact between sales teams and prospects.
Such content is designed to: improve SEO by showing up in Google searches; educate consumers; position businesses as thought leaders, or experts, in their industries; build consumer trust; and eventually, lead to a final purchase. This process of attracting, engaging, and delighting consumers is the modern, fool-proof method of generating quality leads that convert into sales.