Mid-Missouri Marketing Resource Blog

New eBook: Action or Awareness, Which is Right for You?

Posted by Zimmer Radio & Marketing Group on January 15, 2016 at 9:30 AM

Action and AwarenessAs a business owner, you probably already know how important marketing campaigns are to your brand’s livelihood. From hot new startups, to mom and pop shops, every type of business, big or small, can benefit from the increased sales and heightened brand awareness that a killer marketing campaign can offer. But did you know that there are two main types of campaigns used to address completely different agendas? And by using the right one at the right time, your message will resonate much stronger with listeners.

In this eBook, we’ll define and break down the differences between the two — awareness and action campaigns — and provide you with a number of best practices and examples in an effort to clearly steer you in the right direction for your next campaign. If you’re looking to improve your marketing strategy and get results, this eBook will be your essential guide to doing so.

If you’re asking yourself, “what is an action campaign?” or “what is an awareness campaign?” below is a quick summary of the two:

Action Campaigns - Meant to draw listeners to your business for a specific purpose — your call-to-action. These types of campaigns must be compelling — in fact, our rule of thumb is if the ad cannot make you, as the owner, want to turn around and head straight to your store, it isn't good enough. They are usually shorter, high frequency campaigns, intended to incite some type of action from your audience.

Awareness Campaigns - Intended to, as the name implies, make listeners aware of your business, thus improving brand authority and authenticity. Usually used over the long term to develop customers who are loyal to your brand.

While the definitions may answer some questions, be sure to download the full version to explore great industry examples, discover how each kind of campaign works, what they can do for your business, and how you can determine if they’re successful.

We’ll also give you a look at what your marketing plan should include for effectively using radio advertising. In the eBook you’ll find an example of a four-month marketing plan intended to illustrate consistent advertising efforts. It’ll help you to outline your own future strategies as well as get a better idea as to how to incorporate each type of campaign.

If you’re not marketing your business, you’re not making progress. And if you don’t understand the science behind these campaigns, it’s likely you’re using the right one at the wrong time, or the wrong one at the right time. Either way, this eBook will help you uncover the method behind utilizing these two campaign types effectively. Because no matter how great your product or service is, without advertising, you’re more likely to plateau than to grow and gain new, loyal customers.

Discover how to grow your business more effectively — download our eBook: Action and Awareness: How to Build a Customized Advertising Campaign for Your Mid-Missouri Business!

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Topics: Advertising

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