Mid-Missouri Marketing Resource Blog

Christine Overfelt

Recent Posts

How Radio Personalities Continue to Attract Listeners and Longer Listening

Posted by Christine Overfelt on July 14, 2016 at 9:00 AM

There’s something unique about radio personalities that grabs our attention. Whether it’s the voice, the personality or the stories they tell, many of us form bonds with our favorite radio personalities that often endure for many years. But with so much digital content and online radio stations available in today’s world, how do they continue to attract listeners? As a matter of fact, radio personalities are doing better than ever in today’s environment.

Read More

Topics: Advertising

The KISS (Keep It Simple, Stupid) Methodology to Tracking Your Marketing ROI

Posted by Christine Overfelt on July 8, 2016 at 9:00 AM

If there’s one area that many businesses struggle in it’s measuring marketing ROI. Tying results to a specific marketing effort or campaign is often challenging, and failure to set up the right goals and metrics can lead to sunk marketing costs.

But is there a solution? In fact, there are specific metrics for tracking marketing ROI that are easy to implement and that will give you the insight you need into where your marketing dollars are going. If you’re just starting out in terms of learning how to track marketing ROI, you’re probably best served to taking a “KISS” approach to metrics. In other words, “Keep it simple, stupid.”

Read More

Topics: ROI

Why Events Should Be Part of Every Marketing Strategy

Posted by Christine Overfelt on June 15, 2016 at 9:00 AM

Like many businesses, you're probably looking for a quick, easy way to enable your marketing strategy to reach out to customers in a way that engages them, builds a relationship, stimulates word-of-mouth, and increases brand loyalty. In this post we’re going to discuss why events should be part of your marketing and why it's important to develop an event marketing strategy.

Read More

Topics: Marketing Strategy

What Makes an On-Air Radio Giveaway Successful

Posted by Christine Overfelt on June 8, 2016 at 9:00 AM

If you've listened to live radio, then you've heard the on-air giveaway. Whether it's concert tickets or exclusive events, the on-air radio giveaway is a relative staple of the industry. But there's a difference between a tactic that's done often and a tactic that's done well. In today's post we’ll discuss six major tips that illustrate .

Read More

Topics: Advertising

Are You Effectively Marketing Your Law Firm? 10 Questions You Need to Answer

Posted by Christine Overfelt on May 23, 2016 at 9:00 AM

Marketing your law firm can be a tricky proposition, especially since many firms rely so much on customer and client referrals. But the question still remains, is there potential business out there that you’re missing? Are you trying to reach them on the right channels?

Effectively marketing your law firm doesn’t have to be expensive or time consuming. But first, you’ll need to answer these ten questions to determine whether or not your marketing efforts are as good as they can be.

Read More

Topics: Marketing Strategy

5 Ways to Determine if Your Marketing Needs a Stronger Call to Action

Posted by Christine Overfelt on May 18, 2016 at 9:00 AM

One of the toughest challenges marketers face, regardless of the channel they’re using, is having a great call to action at the end of their messaging. Whether it’s a “Call Now” at the end of your radio ad or a website link in a Facebook post, a great call to action can make or break the effectiveness of your marketing efforts

But how do you determine if your marketing needs a stronger call to action? Maybe you’re somewhat satisfied with the results you’ve been getting, but what if there’s a possibility that you can do better?

Read More

Topics: Advertising

Will Anyone Actually Remember My Phone Number in My Ad?

Posted by Christine Overfelt on April 28, 2016 at 9:00 AM

It’s an advertising tradition to include your phone number, regardless if you’re utilizing radio advertising, TV, or internet. The “Call Now” call to action is as old as marketing itself.

But the question is, will anyone remember my phone number? And even if they do, will they actually give your business a call? Unfortunately, the answer is: probably not. That’s not to say it’s never the case, but in today’s world of instant gratification, human’s attention span is compared to that of a goldfish.

Read More

Topics: Advertising

5 Easy Ways to Manage Your Email Database

Posted by Christine Overfelt on April 13, 2016 at 10:10 AM

Managing your email database can seem like a tough task, even when it may seem like you have it under control. That’s why we’re giving you and other small business owners a helping hand with some tips and tricks for both growing, and maintaining, your email database. By learning how to easily manage your email database and using some simple email marketing best practices, you’ll be able to take your database marketing to the next level.

Let’s get started!

Read More

Topics: Email Marketing

3 Ways to Tell If Your Ads Are Actually Part of a Marketing Campaign

Posted by Christine Overfelt on April 1, 2016 at 9:14 AM

Developing your marketing around a common theme or goal is the essence of all marketing campaigns and in this post we’re going to be discussing some marketing campaign best practices and ways to tell if your ads are indeed part of a cohesive marketing strategy. Let’s get started!

Read More

Topics: Advertising

The BEST Radio Advertising Times Each Month for Your Auto Dealership

Posted by Christine Overfelt on March 18, 2016 at 9:47 AM

It’s always a challenge for auto dealerships to pick the best time of the month to focus on advertising. Automotive marketing is a tough game when it comes to differentiating yourself from the competition.

But there are ways to select the best advertising times for your auto dealerships, depending on some key factors such as your target demographic, location, and product selection. However, you shouldn’t fall into the trap of not advertising all month, only to scramble during the last two weeks to run ads and hit revenue goals.

Read More

Topics: Marketing Strategy, Automotive - Industry

Join Over 1000 Business Owners Who Receive Weekly Marketing Tips

Connect With Us

Recent Posts