Mid-Missouri Marketing Resource Blog

Christine Overfelt

Recent Posts

10 Goals of an Action Campaign

Posted by Christine Overfelt on April 11, 2017 at 9:05 AM

When developing the tactics and strategies to accomplish your advertising goals, there are two types of marketing campaigns to consider: action and awareness. An action campaign is specifically designed to be compelling enough to draw audience members to your business for a particular reason. In our companion piece, we’ll take a closer look at developing awareness campaigns, but in this post, we’ll focus on the ten goals best accomplished utilizing an action campaign.

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Topics: Advertising, Marketing Strategy

Home Owners Are Starting to Think About Spring, Are You?

Posted by Christine Overfelt on March 14, 2017 at 9:04 AM

When the holidays are over and winter is coming to an end, it’s time to start thinking about what to fix and upgrade around the house. As spring is quickly approaching, business owners should start considering marketing plans and how to get their name in front of homeowners. Here are some tips on the Who, What, Why, When, and How of getting homeowners interested in your product or service at a critical time to businesses who offer products or services related to housing upgrades, renovations, landscaping, and home improvement.

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Topics: Advertising, Marketing Strategy

3 Questions To Ask Your Media Partner Before Signing a Contract

Posted by Christine Overfelt on February 16, 2017 at 9:04 AM

Selecting a media partner can be a daunting task. You’re handing over the “keys to the car” so to speak from a marketing perspective, and making the wrong choice can cost a lot of time and money.

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Topics: Advertising, Marketing Strategy

Tips and Tools for Marketing Directors Reporting Back on Marketing Campaigns

Posted by Christine Overfelt on January 25, 2017 at 8:30 AM

Whether you’re reporting to an operations director, a vice president, or the CEO, your marketing campaign reports need to deliver useful and relevant information in a way that’s easy to understand. These tips and tools for creating marketing campaign reports will help you in organizing your information and presenting it in an interesting and attractive way.

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Topics: Marketing Strategy

Beat the Marketing ROI Puzzle by Doing This ONE Thing First

Posted by Christine Overfelt on January 19, 2017 at 8:30 AM

Marketing ROI is more than just industry jargon, but the term is tossed around as though it’s just another buzzword. Of course, the process of measuring your marketing return on investment is among the most complicated pieces to determining your budget and efficacy; 43% of marketers say that proving the ROI of their activities is a top challenge. The question is, how do you beat this ROI puzzle, and where do you start? There’s plenty of marketing ROI tips that will certainly help improve your process and accuracy, but there’s one thing you absolutely need to do first: define what ROI means for your company specifically.

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Topics: Marketing Strategy, ROI

10 More Radio Endorsement Do's and Don'ts

Posted by Christine Overfelt on January 2, 2017 at 8:30 AM

As we noted in our first list of do’s and don’ts for radio endorsements, a recommendation by a radio personality is one of the best ways to leverage word-of-mouth advertising and boost sales. Because radio personalities maintain a level of trust with their listeners, their endorsement is akin to a recommendation by a trusted friend and is a great way for brands to harness the power of influencer marketing.

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Topics: Marketing Strategy

Step 3 to Developing Killer Advertising Creative Ideas: Brainstorm Ideas and Get Creative!

Posted by Christine Overfelt on November 29, 2016 at 8:30 AM

We are bombarded with advertisements wherever we go - billboards, TV commercials, online pop-ups, radio ads, the list goes on. Though we are exposed to more than 5,000 ads a day (a day!), only one or two resonate with us. They are the ones that make us cry or inspire us to make a change in our life.

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Topics: Advertising

Step 1 to Developing Killer Advertising Creative Ideas: Outline Parameters, Needs and Goals

Posted by Christine Overfelt on November 3, 2016 at 8:30 AM

Every day, consumers are exposed to more than 5000 ads. With so much advertising, it’s easy for your message to get lost in the crowd and fail to grab consumers’ attention. No matter which marketing channel you are using for advertising, you have to find new ways to stand out from the crowd. By using killer advertising creative, you can capture consumers’ attention and imaginations, drawing them into your advertising.

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Topics: Advertising

How to Get the Most Bang for Your Buck When Advertising on the Radio

Posted by Christine Overfelt on October 20, 2016 at 8:30 AM

 

When it comes to advertising, reach and frequency are critical aspects of ensuring you reach the right audience with your message in a way that they'll remember. Pulling them off effectively with a small or limited budget, especially when you need to manage them across multiple channels, can quickly become an arduous process. After all, the Rule of Seven — i.e., the idea that a customer must be exposed to a certain advertising message seven times to become memorable and inspire action — has been supported by a study from Microsoft. Customers often need to be exposed to a message between six and 20 times in order to achieve a 30% conversion rate.

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Topics: Advertising, Marketing Strategy

Don't Be Scared of Having a Little Fun with Holiday Marketing

Posted by Christine Overfelt on October 6, 2016 at 8:30 AM

For many businesses, Halloween is the time of year that signals it’s time to “kick off” their holiday marketing. Thanksgiving and Christmas are right around the corner, and consumers are getting ready to spend accordingly.

When businesses do begin marketing, it’s imperative they develop some creative ideas for holiday marketing to cut through the noise. You’ll want to do things that will set you apart from the crowd, and involve your audience on social media. Think Halloween-themed specials or promotions that you can share on Facebook or Instagram.

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Topics: Digital Marketing, Marketing Strategy, Email Marketing, Social Media