Mid-Missouri Marketing Resource Blog

Christine Overfelt

Recent Posts

6 Ideas for Sizzling Summer Marketing Success

Posted by Christine Overfelt on June 23, 2017 at 9:05 AM

With the summer season upon us, the days are longer, warmer, full of hustle and bustle, and road trips. Your potential customers are increasingly busier and more active than they are the rest of the year. They are planning summer travel, staycations and coordinating their calendars with summer camps, activities, and plans for the dog days of summer. As you look to your summer advertising campaigns, be sure to take into account your consumers change in habit. Here are six summer marketing tips that will ensure you have a successful seasonal marketing program.  

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Topics: Marketing Strategy

5 Tips for Developing Radio Ad Creative That is Truly Visual

Posted by Christine Overfelt on June 15, 2017 at 9:04 AM

One of the advantages of radio advertising is the opportunity to tap into the unique ways audio can engage the human mind. The act of listening is strongly connected to memory. By developing radio ad creative that uses words, sounds, and a great story to paint a visual picture for the listener, you improve the memorability of your advertising and increase the likelihood that a customer will turn to you and your brand for the products and services they need. Here are 5 tips for developing radio ad creative that is visual.

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Topics: Advertising, Marketing Strategy

How to Turn Your Marketing Leads into Customers: 5 Things You Might Not Be Doing

Posted by Christine Overfelt on May 17, 2017 at 9:05 AM

Lead generation is essential for growing your business and increasing sales — but only if you convert them into customers. We’ve assembled a list of 5 ways to convert marketing leads that may not be part of your current lead conversion process.

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Topics: Marketing Strategy

6 Mistakes to Avoid When Choosing an Advertising Medium

Posted by Christine Overfelt on May 5, 2017 at 9:20 AM
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Topics: Advertising

Why Radio Jingles Work, and 3 Questions to Determine if It's Right for Your Business

Posted by Christine Overfelt on May 3, 2017 at 9:27 AM

There are very few more time-tested forms of advertising than radio jingles. A short, simple, catchy slogan or tune that plays throughout the day demands our attention and provides a fun, memorable touchpoint for brands.

But what are radio jingles? The “1-877-Kars4Kids” jingle is a perfect example. Anyone who’s heard the commercial can’t help but remember the phone number. It’s a short, distinct spot featuring a chorus of children singing “1-877-Kars4Kids” with the call to action of “donate your car today.” It’s not a complex tune with a lengthy message, just a catchy jingle that’s hard to forget. Jingles can even last for generations, just take the “I wish I was an Oscar Meyer Weiner” song that both children and grandparents can sing along to.

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Topics: Advertising, Marketing Strategy, ROI

10 Goals of an Action Campaign

Posted by Christine Overfelt on April 11, 2017 at 9:05 AM

When developing the tactics and strategies to accomplish your advertising goals, there are two types of marketing campaigns to consider: action and awareness. An action campaign is specifically designed to be compelling enough to draw audience members to your business for a particular reason. In our companion piece, we’ll take a closer look at developing awareness campaigns, but in this post, we’ll focus on the ten goals best accomplished utilizing an action campaign.

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Topics: Advertising, Marketing Strategy

Home Owners Are Starting to Think About Spring, Are You?

Posted by Christine Overfelt on March 14, 2017 at 9:04 AM

When the holidays are over and winter is coming to an end, it’s time to start thinking about what to fix and upgrade around the house. As spring is quickly approaching, business owners should start considering marketing plans and how to get their name in front of homeowners. Here are some tips on the Who, What, Why, When, and How of getting homeowners interested in your product or service at a critical time to businesses who offer products or services related to housing upgrades, renovations, landscaping, and home improvement.

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Topics: Advertising, Marketing Strategy

3 Questions To Ask Your Media Partner Before Signing a Contract

Posted by Christine Overfelt on February 16, 2017 at 9:04 AM

Selecting a media partner can be a daunting task. You’re handing over the “keys to the car” so to speak from a marketing perspective, and making the wrong choice can cost a lot of time and money.

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Topics: Advertising, Marketing Strategy

Tips and Tools for Marketing Directors Reporting Back on Marketing Campaigns

Posted by Christine Overfelt on January 25, 2017 at 8:30 AM

Whether you’re reporting to an operations director, a vice president, or the CEO, your marketing campaign reports need to deliver useful and relevant information in a way that’s easy to understand. These tips and tools for creating marketing campaign reports will help you in organizing your information and presenting it in an interesting and attractive way.

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Topics: Marketing Strategy

Beat the Marketing ROI Puzzle by Doing This ONE Thing First

Posted by Christine Overfelt on January 19, 2017 at 8:30 AM

Marketing ROI is more than just industry jargon, but the term is tossed around as though it’s just another buzzword. Of course, the process of measuring your marketing return on investment is among the most complicated pieces to determining your budget and efficacy; 43% of marketers say that proving the ROI of their activities is a top challenge. The question is, how do you beat this ROI puzzle, and where do you start? There’s plenty of marketing ROI tips that will certainly help improve your process and accuracy, but there’s one thing you absolutely need to do first: define what ROI means for your company specifically.

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Topics: Marketing Strategy, ROI