Mid-Missouri Marketing Resource Blog

Christine Overfelt

Recent Posts

3 Questions To Ask Your Media Partner Before Signing a Contract

Posted by Christine Overfelt on February 16, 2017 at 9:04 AM

Selecting a media partner can be a daunting task. You’re handing over the “keys to the car” so to speak from a marketing perspective, and making the wrong choice can cost a lot of time and money.

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Topics: Advertising, Marketing Strategy

Tips and Tools for Marketing Directors Reporting Back on Marketing Campaigns

Posted by Christine Overfelt on January 25, 2017 at 8:30 AM

Whether you’re reporting to an operations director, a vice president, or the CEO, your marketing campaign reports need to deliver useful and relevant information in a way that’s easy to understand. These tips and tools for creating marketing campaign reports will help you in organizing your information and presenting it in an interesting and attractive way.

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Topics: Marketing Strategy

Beat the Marketing ROI Puzzle by Doing This ONE Thing First

Posted by Christine Overfelt on January 19, 2017 at 8:30 AM

Marketing ROI is more than just industry jargon, but the term is tossed around as though it’s just another buzzword. Of course, the process of measuring your marketing return on investment is among the most complicated pieces to determining your budget and efficacy; 43% of marketers say that proving the ROI of their activities is a top challenge. The question is, how do you beat this ROI puzzle, and where do you start? There’s plenty of marketing ROI tips that will certainly help improve your process and accuracy, but there’s one thing you absolutely need to do first: define what ROI means for your company specifically.

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Topics: Marketing Strategy, ROI

10 More Radio Endorsement Do's and Don'ts

Posted by Christine Overfelt on January 2, 2017 at 8:30 AM

As we noted in our first list of do’s and don’ts for radio endorsements, a recommendation by a radio personality is one of the best ways to leverage word-of-mouth advertising and boost sales. Because radio personalities maintain a level of trust with their listeners, their endorsement is akin to a recommendation by a trusted friend and is a great way for brands to harness the power of influencer marketing.

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Topics: Marketing Strategy

Step 3 to Developing Killer Advertising Creative Ideas: Brainstorm Ideas and Get Creative!

Posted by Christine Overfelt on November 29, 2016 at 8:30 AM

We are bombarded with advertisements wherever we go - billboards, TV commercials, online pop-ups, radio ads, the list goes on. Though we are exposed to more than 5,000 ads a day (a day!), only one or two resonate with us. They are the ones that make us cry or inspire us to make a change in our life.

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Topics: Advertising

Step 1 to Developing Killer Advertising Creative Ideas: Outline Parameters, Needs and Goals

Posted by Christine Overfelt on November 3, 2016 at 8:30 AM

Every day, consumers are exposed to more than 5000 ads. With so much advertising, it’s easy for your message to get lost in the crowd and fail to grab consumers’ attention. No matter which marketing channel you are using for advertising, you have to find new ways to stand out from the crowd. By using killer advertising creative, you can capture consumers’ attention and imaginations, drawing them into your advertising.

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Topics: Advertising

How to Get the Most Bang for Your Buck When Advertising on the Radio

Posted by Christine Overfelt on October 20, 2016 at 8:30 AM


When it comes to advertising, reach and frequency are critical aspects of ensuring you reach the right audience with your message in a way that they'll remember. Pulling them off effectively with a small or limited budget, especially when you need to manage them across multiple channels, can quickly become an arduous process. After all, the Rule of Seven — i.e., the idea that a customer must be exposed to a certain advertising message seven times to become memorable and inspire action — has been supported by a study from Microsoft. Customers often need to be exposed to a message between six and 20 times in order to achieve a 30% conversion rate.

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Topics: Advertising, Marketing Strategy

Don't Be Scared of Having a Little Fun with Holiday Marketing

Posted by Christine Overfelt on October 6, 2016 at 8:30 AM

For many businesses, Halloween is the time of year that signals it’s time to “kick off” their holiday marketing. Thanksgiving and Christmas are right around the corner, and consumers are getting ready to spend accordingly.

When businesses do begin marketing, it’s imperative they develop some creative ideas for holiday marketing to cut through the noise. You’ll want to do things that will set you apart from the crowd, and involve your audience on social media. Think Halloween-themed specials or promotions that you can share on Facebook or Instagram.

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Topics: Digital Marketing, Marketing Strategy, Email Marketing, Social Media

How to Stop Wasting Your Money on Unprofessional Creative and Start Getting Results with Impactful Radio

Posted by Christine Overfelt on September 14, 2016 at 8:30 AM

Do you remember the last time a creative radio commercial made you stop in your tracks? Maybe it’s been a while (considering the incredible amount of bad marketing out there), but we’re sure you can remember a time when you heard an example of really great creative advertising on radio. Think about it, for just a moment.

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Topics: Advertising, Marketing Strategy, Legal - Industry

Why Radio Jingles Work, and 3 Questions to Determine if It's Right for Your Business

Posted by Christine Overfelt on September 9, 2016 at 10:00 AM

There are very few more time-tested forms of advertising than radio jingles. A short, simple, catchy slogan or tune that plays throughout the day demands our attention and provides a fun, memorable touchpoint for brands.

But what are radio jingles? The “1-877-Kars4Kids” jingle is a perfect example. Anyone who’s heard the commercial can’t help but remember the phone number. It’s a short, distinct spot featuring a chorus of children singing “1-877-Kars4Kids” with the call to action of “donate your car today.” It’s not a complex tune with a lengthy message, just a catchy jingle that’s hard to forget. Jingles can even last for generations, just take the “I wish I was an Oscar Meyer Weiner” song that both children and grandparents can sing along to.

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Topics: Advertising, Marketing Strategy, ROI