Selecting a media partner can be a daunting task. You’re handing over the “keys to the car” so to speak from a marketing perspective, and making the wrong choice can cost a lot of time and money.
Whether you’re reporting to an operations director, a vice president, or the CEO, your marketing campaign reports need to deliver useful and relevant information in a way that’s easy to understand. These tips and tools for creating marketing campaign reports will help you in organizing your information and presenting it in an interesting and attractive way.
Topics: Marketing Strategy
Marketing ROI is more than just industry jargon, but the term is tossed around as though it’s just another buzzword. Of course, the process of measuring your marketing return on investment is among the most complicated pieces to determining your budget and efficacy; 43% of marketers say that proving the ROI of their activities is a top challenge. The question is, how do you beat this ROI puzzle, and where do you start? There’s plenty of marketing ROI tips that will certainly help improve your process and accuracy, but there’s one thing you absolutely need to do first: define what ROI means for your company specifically.
As we noted in our first list of do’s and don’ts for radio endorsements, a recommendation by a radio personality is one of the best ways to leverage word-of-mouth advertising and boost sales. Because radio personalities maintain a level of trust with their listeners, their endorsement is akin to a recommendation by a trusted friend and is a great way for brands to harness the power of influencer marketing.
Topics: Marketing Strategy
We are bombarded with advertisements wherever we go - billboards, TV commercials, online pop-ups, radio ads, the list goes on. Though we are exposed to more than 5,000 ads a day (a day!), only one or two resonate with us. They are the ones that make us cry or inspire us to make a change in our life.
Every day, consumers are exposed to more than 5000 ads. With so much advertising, it’s easy for your message to get lost in the crowd and fail to grab consumers’ attention. No matter which marketing channel you are using for advertising, you have to find new ways to stand out from the crowd. By using killer advertising creative, you can capture consumers’ attention and imaginations, drawing them into your advertising.
When it comes to advertising, reach and frequency are critical aspects of ensuring you reach the right audience with your message in a way that they'll remember. Pulling them off effectively with a small or limited budget, especially when you need to manage them across multiple channels, can quickly become an arduous process. After all, the Rule of Seven — i.e., the idea that a customer must be exposed to a certain advertising message seven times to become memorable and inspire action — has been supported by a study from Microsoft. Customers often need to be exposed to a message between six and 20 times in order to achieve a 30% conversion rate.
For many businesses, Halloween is the time of year that signals it’s time to “kick off” their holiday marketing. Thanksgiving and Christmas are right around the corner, and consumers are getting ready to spend accordingly.
When businesses do begin marketing, it’s imperative they develop some creative ideas for holiday marketing to cut through the noise. You’ll want to do things that will set you apart from the crowd, and involve your audience on social media. Think Halloween-themed specials or promotions that you can share on Facebook or Instagram.
Do you remember the last time a creative radio commercial made you stop in your tracks? Maybe it’s been a while (considering the incredible amount of bad marketing out there), but we’re sure you can remember a time when you heard an example of really great creative advertising on radio. Think about it, for just a moment.
There are very few more time-tested forms of advertising than radio jingles. A short, simple, catchy slogan or tune that plays throughout the day demands our attention and provides a fun, memorable touchpoint for brands.
But what are radio jingles? The “1-877-Kars4Kids” jingle is a perfect example. Anyone who’s heard the commercial can’t help but remember the phone number. It’s a short, distinct spot featuring a chorus of children singing “1-877-Kars4Kids” with the call to action of “donate your car today.” It’s not a complex tune with a lengthy message, just a catchy jingle that’s hard to forget. Jingles can even last for generations, just take the “I wish I was an Oscar Meyer Weiner” song that both children and grandparents can sing along to.