Mid-Missouri Marketing Resource Blog

Carrie Lorenz

Recent Posts

Questions to Answer that Will Help You Determine if You Are Wasting Your Dollars on Advertising That Doesn't Work

Posted by Carrie Lorenz on June 8, 2017 at 9:10 AM

As a business owner, you are constantly focusing on ways to make your business stand out from the crowd. In order to differentiate your products and services from your competitors, you’ve more than likely invested your hard earned money in advertising. With a bevy of marketing options and companies out there, how do you know whether or not your money is being spent wisely? How do you evaluate a successful advertising campaign? Well, we’re going to walk you through the questions you, as a business owner, should be asking. It’s important to note though that these questions can vary based on the goals of your advertising campaign. The effectiveness of various advertising programs are measured differently.

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Topics: Advertising, Marketing Strategy

4 BIG Reasons You Should Not be Spending All Your Marketing Dollars on Digital

Posted by Carrie Lorenz on May 25, 2017 at 9:09 AM

These days, when you speak with people about marketing, the one word typically mentioned is digital — and with good reason. In addition to being hot and exciting, digital provides ways to measure results and gain valuable insights that are not always associated with traditional forms of marketing. However, the effectiveness of marketing is determined based on a number of factors, and the best way to reach your target audience is to use three or four tactics combined in a cohesive way to build brand awareness and drive sales.

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Topics: Digital Marketing, Advertising, Marketing Strategy

The Reason We Ask So Many Questions Before Creating a Proposal For You

Posted by Carrie Lorenz on April 28, 2017 at 9:07 AM
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Topics: Advertising, Business Growth Strategy

How to Ensure Your Ad Creative Isn't Ruining Your ROI

Posted by Carrie Lorenz on March 28, 2017 at 9:20 AM

Developing a marketing plan takes time. Everything from the timing to each ad’s placement needs to come together strategically in order to deliver solid ROI. But there’s one thing that shouldn’t get left off of the list: advertising creative. Using bad ad creative is a fast way to undermine an otherwise successful advertising strategy. Today we’ll cover four tips to help you use winning creative.

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Topics: Advertising, Marketing Strategy, ROI

5 Reasons Your Event Sponsorships Haven't Gotten You Results

Posted by Carrie Lorenz on March 23, 2017 at 9:14 AM

Event sponsorships straddle the line between marketing and offering meaningful involvement with your community or industry. One of the best ways to capture customers and improve your brand perception is through sponsoring an event. That is, it can be when executed properly. Today, we’ll take a quick look at the five biggest mistakes that will seriously hamper your ability to get results from event sponsorships and break down what you can do to fix them.

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Topics: Marketing Strategy, Business Growth Strategy, Event Marketing

Do's and Don'ts of Secret Shopping Your Own Business

Posted by Carrie Lorenz on March 7, 2017 at 9:14 AM

The concept of secret shopping has been around for decades. It’s used by market researchers and loss prevention companies but is most often associated with evaluating a company’s customer service. Secret shopping, or mystery shopping, is a booming business, with organizations ranging from luxury hotels to local churches using the strategy to improve customer experience. You may want to consider hiring a secret shopper company, but secret shopping your own business can provide valuable insights, as well. We’ve put together a list of dos and don’ts to help you secret shop your business.

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Topics: Advertising, Marketing Strategy

Project Management Tips (That REALLY Work) for Busy Business Owners

Posted by Carrie Lorenz on February 8, 2017 at 9:09 AM

When you own your own business, it can seem like everything about your business is a project that needs your oversight, and every question is one you need to answer. After a while, it starts to seem like there simply aren’t enough hours in the day to get all your work done. That’s why it’s pretty critical to develop a methodology for efficient project management for business owners. Today’s article will cover seven tips for busy business owners to help you make the best use of your time.

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Topics: Advertising, Business Growth Strategy, Business Leaders

What You Need To Know About The Cardinals This Year (And How This Can Help Your Brand)

Posted by Carrie Lorenz on February 6, 2017 at 9:05 AM
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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

First Time Radio Advertisers: 11 Tips That Will Save You Money and Time

Posted by Carrie Lorenz on January 17, 2017 at 8:30 AM

The first radio advertisement hit the airwaves in 1922, and since that time, businesses and organizations of all types have recognized the value of radio advertising. These 11 radio advertising tips will help save you time and money if your company is considering placing ads on the radio for the first time.

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Topics: Advertising, Marketing Strategy

The 3 Types of Customers Every Dentist Needs to be Marketing to

Posted by Carrie Lorenz on January 6, 2017 at 8:30 AM

To help grow and expand your dental practice, you should understand the types of dental customers you are serving. When you understand your customers’ dental habits and how they make oral health decisions, you can design your marketing to speak directly to them and their needs or desires. Using targeted marketing directed to specific types of dental customers can effectively drive new patients to your practice.

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Topics: Marketing Strategy