Mid-Missouri Marketing Resource Blog

Carrie Lorenz

Recent Posts

Project Management Tips (That REALLY Work) for Busy Business Owners

Posted by Carrie Lorenz on February 8, 2017 at 9:09 AM

When you own your own business, it can seem like everything about your business is a project that needs your oversight, and every question is one you need to answer. After a while, it starts to seem like there simply aren’t enough hours in the day to get all your work done. That’s why it’s pretty critical to develop a methodology for efficient project management for business owners. Today’s article will cover seven tips for busy business owners to help you make the best use of your time.

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Topics: Advertising, Business Growth Strategy, Business Leaders

What You Need To Know About The Cardinals This Year (And How This Can Help Your Brand)

Posted by Carrie Lorenz on February 6, 2017 at 9:05 AM
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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

First Time Radio Advertisers: 11 Tips That Will Save You Money and Time

Posted by Carrie Lorenz on January 17, 2017 at 8:30 AM

The first radio advertisement hit the airwaves in 1922, and since that time, businesses and organizations of all types have recognized the value of radio advertising. These 11 radio advertising tips will help save you time and money if your company is considering placing ads on the radio for the first time.

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Topics: Advertising, Marketing Strategy

The 3 Types of Customers Every Dentist Needs to be Marketing to

Posted by Carrie Lorenz on January 6, 2017 at 8:30 AM

To help grow and expand your dental practice, you should understand the types of dental customers you are serving. When you understand your customers’ dental habits and how they make oral health decisions, you can design your marketing to speak directly to them and their needs or desires. Using targeted marketing directed to specific types of dental customers can effectively drive new patients to your practice.

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Topics: Marketing Strategy

5 Reasons Switching Radio Stations Might Be a Bad Idea

Posted by Carrie Lorenz on December 19, 2016 at 8:30 AM

How long have you been advertising on a particular radio station? Three, four, five years? Perhaps you’re tempted to change things up and try a different station. Maybe you think everyone who listens to that station has already heard your ads or it’s just time to “mix it up” a bit. Before you make a move, consider these five reasons switching radio stations might be a bad idea.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

10 Reasons Your Social Media Marketing Isn't Making an Impact

Posted by Carrie Lorenz on December 13, 2016 at 8:30 AM

Remember the days when social media was just a quirky form of communication between friends and family? Those days are almost gone because while social media is still a form of communication and entertainment, it has evolved into much more. It's become a powerful tool not only for reaching consumers, but for turning those consumers into brand advocates.

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Topics: Social Media

5 Reasons Your Customers Aren't Buying

Posted by Carrie Lorenz on December 1, 2016 at 6:30 AM

Attracting customers to your business is a tough proposition no matter what you’re selling, but do you know why your customers aren’t buying?

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Topics: Advertising, Marketing Strategy

5 Marketing Musts for 2017

Posted by Carrie Lorenz on November 1, 2016 at 8:30 AM

The end of autumn is upon us, and before long, we'll be ringing in 2017 as the new year. It's time to start developing your marketing strategy for the upcoming year, and that means taking a good look at the trends that are building meaningful momentum and are turning into the marketing musts for 2017. Below we've listed our top five tactics to help start a successful year.

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Topics: Digital Marketing, Advertising, Marketing Strategy, Social Media

Why First Impressions Matter: Website Do's and Dont's for Every Type of Business

Posted by Carrie Lorenz on October 24, 2016 at 8:30 AM

When people in business think of first impressions, they're likely to consider their brick-and-mortar location or the professionalism of their customer-facing teams. In the digital age, however, the first impression on websites can be just as important. While a major component of this is content, design needs to come first. After all, most customers will spend 15 seconds or less on your site, and it takes a mere 50 milliseconds for a user to form an opinion of your website. Furthermore, a study by Stanford shows that 75% of users admit to making a judgment about brand credibility based on site design. When 85% of customers will head to the internet before making a purchase decision (possibly before ever contacting your brand directly), it's pretty obvious how important your website design is to your bottom line. Here's a few more statistics to consider as well:

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Topics: Digital Marketing, Marketing Strategy

Why Radio and Digital Go Together Like Peanut Butter and Jelly

Posted by Carrie Lorenz on September 21, 2016 at 8:30 AM

Oh, childhood…

There’s nothing quite like the nostalgia of a good ol’ peanut butter and jelly sandwich. We’re pretty sure this sandwich is the most comforting food ever. Perhaps you can relate, but for us, middle school lunches were never quite complete without a PB&J packed. Even though some days we maybe envied the cool kids who had lunchables, PB&J was then, and is now a classic.

Whether you prefer creamy or chunky peanut butter, grape or strawberry jelly, and white or wheat bread — PB&J hits the spot every. time. And while other duos have tried to pair together just as well, nothing quite comes close. (Remember Britney Spears and K-Fed?) That is, until now.

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Topics: Digital Marketing, Advertising, Marketing Strategy, ROI