Mid-Missouri Marketing Resource Blog

Carrie Lorenz

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The 6 Step Process to Making Radio Endorsements Work For Your Brand

Posted by Carrie Lorenz on September 17, 2018 at 9:22 AM

In 2016, Nielsen released a massive study that showed on average every dollar spent on radio advertising can yield roughly $6 in incremental sales. In just two short years, that number has increased according to a more recent study, which showed that every dollar spent now returns $12. While that’s already impressive, you’re probably looking for the best way to maximize those returns.

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Topics: Marketing Strategy, Business Growth Strategy

Recruitment Campaign Dos and Don'ts For Your Marketing Creative

Posted by Carrie Lorenz on August 8, 2018 at 8:22 AM

Every organization has their group of superstars . . . and those who are less-than-perfect at doing their jobs. While some of these individuals who aren't contributing to the organization wash out in the first year or so, there is a serious cost associated with a poor hiring decision. According to Forbes, the cost of a bad hiring decision may be much more than you realize, starting at several thousand dollars and going significantly upwards from there. That makes hiring the right people one of the most important decisions that your organization makes on a regular basis. If you're not seeing the right individuals coming in from your recruitment marketing, your chances of hiring the perfect candidate are going to be even lower.

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Topics: Recruitment Advertising

Why Word of Mouth Isn't Enough (And How To Use It More Effectively)

Posted by Carrie Lorenz on June 5, 2018 at 8:23 AM

Word of mouth has always been powerful thanks to the trust consumers place in their coworkers, friends, and family. However, in the digital era, word of mouth has been extended to include online interactions and engagement via social media and social review sites. These are “places” consumers go to learn about brands, products, and how other customers use and experience them. In fact, according to HubSpot, consumers typically have 90 conversations a week regarding different brands. They not only trust brand recommendations from their friends and families (90%), they also trust consumer opinions they find online (70%).

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Topics: Marketing Strategy

How To Target The Best People With Your Next Recruitment Marketing Campaign

Posted by Carrie Lorenz on May 22, 2018 at 8:44 AM

Recruiting is a marketing opportunity, but instead of finding customers for products and services, you’re finding candidates for your organization. Hiring new employees can seem like a daunting task — sifting through emails, scheduling interviews, comparing candidates, all while you’re still trying to manage your day-to-day responsibilities. And it can get challenging because a resume can’t tell you everything you need to know about a person. If your description is too broad and your promotions too frequent, your inbox can get flooded. On the other hand, get too narrow with your search, and your position will stay vacant.

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Topics: Recruitment Advertising

When We Say, "You Get What You Pay For," We Really Mean It...

Posted by Carrie Lorenz on May 15, 2018 at 11:06 AM

It’s a well-worn cliché, but “You get what you pay for,” is good advice when it comes to a lot of things in life, including your marketing dollars. Just like you can count on a spit and glue home repair to fall apart and a cheap shirt to start unraveling after a few washes, you can count on inexpensive marketing solutions to give you unimpressive results.

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Topics: Marketing Strategy

10 Examples of When Cheaper Isn't Better

Posted by Carrie Lorenz on April 19, 2018 at 8:33 AM

The old adage “you get what you pay for” isn’t always true. For example, a smoothie you make in your own kitchen is much cheaper than one blended at the café down the street, and likely just as delicious. And generic variety breadcrumbs are just as good as the premium ones.

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Topics: Marketing Strategy

The Conversations You Should Be Having with Your Media Partner Long After You Place an Annual Marketing Plan

Posted by Carrie Lorenz on April 12, 2018 at 8:14 AM

A long-term advertising agreement is a big commitment for your business — and it should also be a big commitment for your media partner. Whether it’s radio, digital, or magazine ads you’re placing, you and your media partner should be a team, communicating consistently and openly long after you have an advertising plan in place.

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Topics: Marketing Strategy

5 Tips to Effectively Use Radio for Recruitment Advertising Campaigns

Posted by Carrie Lorenz on March 28, 2018 at 9:22 AM

Attracting the right candidates is tough enough, but reaching them to begin with can make hiring a real struggle. In a recent post, we dug into why to use radio for recruitment advertising. Radio offers extensive and targeted reach plus a trusted ad environment, making it a strong platform to engage and encourage action from potential candidates.

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Topics: Recruitment Advertising

4 Scenarios You Might Encounter with Your Marketing Leads

Posted by Carrie Lorenz on March 20, 2018 at 8:55 AM

Your marketing team has passed a qualified lead over to your sales team. That’s great! Marketing has done everything it was supposed to do… but now what?

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Topics: Marketing Strategy

How to Create Ads That Sell: On-air and In Magazines

Posted by Carrie Lorenz on February 20, 2018 at 9:22 AM

Your product isn't always the deciding factor in the customer buying process. The way your product makes them feel often plays a major role in their final decision. This isn't to say that your product doesn't need to be good, beneficial, and useful, but the creativity and messaging of your magazine and radio advertising can push your customers over the edge (in a positive way) and affect their final purchase decision.

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Topics: Marketing Strategy

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