Mid-Missouri Marketing Resource Blog

Carrie Lorenz

Recent Posts

5 Ways to Know if Your Website is Losing You Business

Posted by Carrie Lorenz on October 13, 2017 at 9:03 AM

When people are deciding whether or not they want to buy from, or work with, a particular business, they often have an internal checklist that helps them form their ultimate opinion. Part of that checklist includes your website, which should be home to helpful information about your company at the very least. Unfortunately, simply having a website or e-commerce shop isn’t enough, and if you aren’t properly maintaining your site, it could be negatively impacting your business.

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Topics: Digital Marketing

How To Keep Your Branding Consistent Across Social Media Accounts

Posted by Carrie Lorenz on October 3, 2017 at 8:54 AM

We’re sure you’ve heard the saying “consistency is the key to success.” There’s a reason why it’s sage business advice  — especially when it comes to social media branding.

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Topics: Social Media

20 Stats That Will Remind You of the Importance of Your Branding

Posted by Carrie Lorenz on September 28, 2017 at 9:22 AM

When it comes to communicating - and connecting - to your customers, there’s nothing more important than branding. Your brand is the major touchpoint that the public has when it comes to how they perceive your business, so it’s importance certainly isn’t to be underestimated.

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Topics: Marketing Strategy

Buy Now, Save Later: How Annual Marketing Plans Can Save You Money

Posted by Carrie Lorenz on September 27, 2017 at 9:43 AM

Marketing your business is like many other things in life - you either fail to plan, or plan to fail. The good news is, developing an annual marketing plan can help you save a lot of stress - and money - in the long run.

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Topics: Marketing Strategy

Checklist for a Great Logo

Posted by Carrie Lorenz on September 25, 2017 at 9:20 AM

Your logo is the “face” of your company. It’s what pops into someone’s head when they think of your brand. Psychology tells us that visual cues help us remember and retrieve information. Aristotle, the Greek philosopher, observed, “The soul never thinks without a picture.” The fact is, your logo is a critical part of your marketing strategy. To help you develop a logo that is both memorable and an accurate representation of your company, we’ve put together a checklist of important elements to consider when developing your brand logo.

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Topics: Advertising, Marketing Strategy

The 4 Questions You Must Answer Before Building Your 2018 Marketing Plan

Posted by Carrie Lorenz on September 20, 2017 at 9:23 AM

Plan. Plan. Plan. As a business owner, planning is just as important to your business as almost any other aspect. So it should come as no surprise that when you begin to look at building your marketing plan, there’s plenty of planning involved.

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Topics: Marketing Strategy

The 3 Pillars of Consistency in Your Business

Posted by Carrie Lorenz on August 23, 2017 at 9:09 AM

As a business professional, you’ve probably heard countless business tips over the years, whether from your professional colleagues, attending conferences or from books you’ve read at home. Running a successful business can be tricky, but if you focus on consistency across all platforms of your day-to-day operations, you’ll find yourself trending toward success.

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Topics: Marketing Strategy, Business Growth Strategy

How to Know When Your Lack of Marketing ROI is Because of Your Sales Team (and Not Your Ads)

Posted by Carrie Lorenz on August 3, 2017 at 9:55 AM

You spend money, time and a lot of effort on your marketing, but you aren’t getting the results you want. Is it the ads that are underperforming, or it your sales team losing the sale?

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Topics: ROI, Business Growth Strategy

Why Cutting Your Advertising Budget When Times are Tough is Bad Idea

Posted by Carrie Lorenz on July 18, 2017 at 9:09 AM

History has a great way of teaching us lessons. During tough economic times, it might seem logical to make cuts to your advertising budget, but in reality, that’s not a sound idea, as it actually hurts your business. By staying the course, you keep your brand and business in the forefront of your customer’s mind. An effective advertising strategy should actually help you increase sales.

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Topics: Advertising

Knowing When You Should, or Shouldn't, Change Radio Stations

Posted by Carrie Lorenz on July 11, 2017 at 9:17 AM

Are you considering switching your radio advertising from one station to another? Maybe you think your advertising isn’t working and you need to change things up. Perhaps you believe you’ve already dominated your current station and you need to get your message out to a new audience, one that isn’t familiar with your brand. Choosing a radio station for your advertising is an important decision, so before you make a move, think carefully about the best way to maximize your advertising results.

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Topics: Advertising, Marketing Strategy