Mid-Missouri Marketing Resource Blog

Carrie Lorenz

Recent Posts

The Reason We Ask So Many Questions Before Creating a Proposal For You

Posted by Carrie Lorenz on April 28, 2017 at 9:07 AM
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Topics: Advertising, Business Growth Strategy

How to Ensure Your Ad Creative Isn't Ruining Your ROI

Posted by Carrie Lorenz on March 28, 2017 at 9:20 AM

Developing a marketing plan takes time. Everything from the timing to each ad’s placement needs to come together strategically in order to deliver solid ROI. But there’s one thing that shouldn’t get left off of the list: advertising creative. Using bad ad creative is a fast way to undermine an otherwise successful advertising strategy. Today we’ll cover four tips to help you use winning creative.

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Topics: Advertising, Marketing Strategy, ROI

5 Reasons Your Event Sponsorships Haven't Gotten You Results

Posted by Carrie Lorenz on March 23, 2017 at 9:14 AM

Event sponsorships straddle the line between marketing and offering meaningful involvement with your community or industry. One of the best ways to capture customers and improve your brand perception is through sponsoring an event. That is, it can be when executed properly. Today, we’ll take a quick look at the five biggest mistakes that will seriously hamper your ability to get results from event sponsorships and break down what you can do to fix them.

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Topics: Marketing Strategy, Business Growth Strategy, Event Marketing

Do's and Don'ts of Secret Shopping Your Own Business

Posted by Carrie Lorenz on March 7, 2017 at 9:14 AM

The concept of secret shopping has been around for decades. It’s used by market researchers and loss prevention companies but is most often associated with evaluating a company’s customer service. Secret shopping, or mystery shopping, is a booming business, with organizations ranging from luxury hotels to local churches using the strategy to improve customer experience. You may want to consider hiring a secret shopper company, but secret shopping your own business can provide valuable insights, as well. We’ve put together a list of dos and don’ts to help you secret shop your business.

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Topics: Advertising, Marketing Strategy

Project Management Tips (That REALLY Work) for Busy Business Owners

Posted by Carrie Lorenz on February 8, 2017 at 9:09 AM

When you own your own business, it can seem like everything about your business is a project that needs your oversight, and every question is one you need to answer. After a while, it starts to seem like there simply aren’t enough hours in the day to get all your work done. That’s why it’s pretty critical to develop a methodology for efficient project management for business owners. Today’s article will cover seven tips for busy business owners to help you make the best use of your time.

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Topics: Advertising, Business Growth Strategy, Business Leaders

What You Need To Know About The Cardinals This Year (And How This Can Help Your Brand)

Posted by Carrie Lorenz on February 6, 2017 at 9:05 AM
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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

First Time Radio Advertisers: 11 Tips That Will Save You Money and Time

Posted by Carrie Lorenz on January 17, 2017 at 8:30 AM

The first radio advertisement hit the airwaves in 1922, and since that time, businesses and organizations of all types have recognized the value of radio advertising. These 11 radio advertising tips will help save you time and money if your company is considering placing ads on the radio for the first time.

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Topics: Advertising, Marketing Strategy

The 3 Types of Customers Every Dentist Needs to be Marketing to

Posted by Carrie Lorenz on January 6, 2017 at 8:30 AM

To help grow and expand your dental practice, you should understand the types of dental customers you are serving. When you understand your customers’ dental habits and how they make oral health decisions, you can design your marketing to speak directly to them and their needs or desires. Using targeted marketing directed to specific types of dental customers can effectively drive new patients to your practice.

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Topics: Marketing Strategy

5 Reasons Switching Radio Stations Might Be a Bad Idea

Posted by Carrie Lorenz on December 19, 2016 at 8:30 AM

How long have you been advertising on a particular radio station? Three, four, five years? Perhaps you’re tempted to change things up and try a different station. Maybe you think everyone who listens to that station has already heard your ads or it’s just time to “mix it up” a bit. Before you make a move, consider these five reasons switching radio stations might be a bad idea.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

10 Reasons Your Social Media Marketing Isn't Making an Impact

Posted by Carrie Lorenz on December 13, 2016 at 8:30 AM

Remember the days when social media was just a quirky form of communication between friends and family? Those days are almost gone because while social media is still a form of communication and entertainment, it has evolved into much more. It's become a powerful tool not only for reaching consumers, but for turning those consumers into brand advocates.

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Topics: Social Media