Mid-Missouri Marketing Resource Blog

Carrie Lorenz

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Is Your Marketing Strategy Taking Your Branding Into Account?

Posted by Carrie Lorenz on January 17, 2018 at 9:33 AM

When you hear the word branding, what do you think of? Big businesses? Market positioning? Becoming a household name? The truth is, branding is for all businesses, and it can be infused throughout every communication and touchpoint that intersects with your audience, including your marketing strategy. In today’s post, we’ll take a look at the role of small business branding in marketing planning and implementation.

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Topics: Marketing Strategy

Budgeting 101: How Much Should I Really Be Spending on My Marketing?

Posted by Carrie Lorenz on January 4, 2018 at 8:55 AM

One of the most common topics we address with our clients is the question of how much they should be spending on their marketing. Every small business owner faces this question and has to figure out a marketing budget that is best for their unique business. However, there are some tried and true best practices for creating a marketing budget that can certainly help you make the most educated and effective decisions.

Knowing how much to spend on marketing at any given time will save you from haphazardly spending on a whim, or from wasting your money by not spending enough or in all the wrong ways.

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Topics: Business Growth Strategy

How to Maintain Brand Consistency Across Media Campaigns

Posted by Carrie Lorenz on December 28, 2017 at 9:03 AM

When it comes to making a place for yourself in the market, branding is the name of the game. While some think of it as being as simple as what their logo looks like, in the age of self-informed consumers and digital ubiquity, branding has come to mean so much more than that. Yes, it includes the wordmark and logo for your company, as well as other obvious elements like color choices, taglines, and jingles. But branding has come to encompass who your company is (e.g., shared values), how your audience perceives you, how your company interacts with its current and prospective customers (e.g., customer service, ratings), and the role your brand can play in their lives (i.e., brand promise).

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Topics: Marketing Strategy

7 Ways To Ensure You Are Utilizing Your Website To Its Full Potential

Posted by Carrie Lorenz on December 8, 2017 at 9:17 AM

If you’re like 71% of small business owners, then you already understand just how important it is to have a website. However, no matter how important of an investment it is, simply having a website isn’t enough. You need to be utilizing your website at its full potential if you want to achieve all the best benefits. In today’s post, we’ll break down the seven key steps to ensuring your site reaches that potential and help move your business closer to success.

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Topics: Digital Marketing

The Biggest Waste of Advertising Dollars: NOT Having A Website

Posted by Carrie Lorenz on November 27, 2017 at 8:55 AM

In our digital-everything world, the ways of doing business have changed. These days, when someone hears of your brand, one of the first things they are likely to do is Google it to get more information. If you’re spending money on advertising and you don’t have a business website, you’re missing out on an important way to assist potential customers in the buyer’s journey.

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Topics: Digital Marketing

The Top 5 Things to Think About When Marketing Your Medical Practice

Posted by Carrie Lorenz on November 10, 2017 at 3:30 PM

Marketing has evolved to meet changing consumer expectations and needs, and while marketing for medical practices has been slow to keep up, it’s becoming more and more important for practices to commit to medical marketing. This is due in large part to the fact that consumers — including current and prospective patients — do a great deal of research in order to find the best choices to suit their needs. While thinking of your patients as consumers may seem cold on the surface, your practice is a business that needs to thrive in an increasingly competitive marketplace. For instance, 73% of consumers turn to search engines to research doctors, hospitals, ailments, and treatment.

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Topics: Marketing Strategy

5 Ways to Know if Your Website is Losing You Business

Posted by Carrie Lorenz on October 13, 2017 at 9:03 AM

When people are deciding whether or not they want to buy from, or work with, a particular business, they often have an internal checklist that helps them form their ultimate opinion. Part of that checklist includes your website, which should be home to helpful information about your company at the very least. Unfortunately, simply having a website or e-commerce shop isn’t enough, and if you aren’t properly maintaining your site, it could be negatively impacting your business.

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Topics: Digital Marketing

How To Keep Your Branding Consistent Across Social Media Accounts

Posted by Carrie Lorenz on October 3, 2017 at 8:54 AM

We’re sure you’ve heard the saying “consistency is the key to success.” There’s a reason why it’s sage business advice  — especially when it comes to social media branding.

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Topics: Social Media

20 Stats That Will Remind You of the Importance of Your Branding

Posted by Carrie Lorenz on September 28, 2017 at 9:22 AM

When it comes to communicating - and connecting - to your customers, there’s nothing more important than branding. Your brand is the major touchpoint that the public has when it comes to how they perceive your business, so it’s importance certainly isn’t to be underestimated.

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Topics: Marketing Strategy

Buy Now, Save Later: How Annual Marketing Plans Can Save You Money

Posted by Carrie Lorenz on September 27, 2017 at 9:43 AM

Marketing your business is like many other things in life - you either fail to plan, or plan to fail. The good news is, developing an annual marketing plan can help you save a lot of stress - and money - in the long run.

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Topics: Marketing Strategy

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