Mid-Missouri Marketing Resource Blog

Carrie Lorenz

Recent Posts

10 Examples of When Cheaper Isn't Better

Posted by Carrie Lorenz on April 19, 2018 at 8:33 AM

The old adage “you get what you pay for” isn’t always true. For example, a smoothie you make in your own kitchen is much cheaper than one blended at the café down the street, and likely just as delicious. And generic variety breadcrumbs are just as good as the premium ones.

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Topics: Marketing Strategy

The Conversations You Should Be Having with Your Media Partner Long After You Place an Annual Marketing Plan

Posted by Carrie Lorenz on April 12, 2018 at 8:14 AM

A long-term advertising agreement is a big commitment for your business — and it should also be a big commitment for your media partner. Whether it’s radio, digital, or magazine ads you’re placing, you and your media partner should be a team, communicating consistently and openly long after you have an advertising plan in place.

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Topics: Marketing Strategy

5 Tips to Effectively Use Radio for Recruitment Advertising Campaigns

Posted by Carrie Lorenz on March 28, 2018 at 9:22 AM

Attracting the right candidates is tough enough, but reaching them to begin with can make hiring a real struggle. In a recent post, we dug into why to use radio for recruitment advertising. Radio offers extensive and targeted reach plus a trusted ad environment, making it a strong platform to engage and encourage action from potential candidates.

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Topics: Recruitment Advertising

4 Scenarios You Might Encounter with Your Marketing Leads

Posted by Carrie Lorenz on March 20, 2018 at 8:55 AM

Your marketing team has passed a qualified lead over to your sales team. That’s great! Marketing has done everything it was supposed to do… but now what?

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Topics: Marketing Strategy

How to Create Ads That Sell: On-air and In Magazines

Posted by Carrie Lorenz on February 20, 2018 at 9:22 AM

Your product isn't always the deciding factor in the customer buying process. The way your product makes them feel often plays a major role in their final decision. This isn't to say that your product doesn't need to be good, beneficial, and useful, but the creativity and messaging of your magazine and radio advertising can push your customers over the edge (in a positive way) and affect their final purchase decision.

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Topics: Marketing Strategy

Tips To Purchasing Your Business Website Domain

Posted by Carrie Lorenz on February 19, 2018 at 9:17 AM

In today's competitive marketplace, it's not enough to just have an online presence. You need to do your due diligence when you purchase your website domain. Fortunately, by following a few simple guidelines, you can make sure your website is easily found, simple to remember and connects effortlessly to the rest of your marketing efforts. Use this checklist to make sure that you're starting your business website on the right foot!

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Topics: Digital Marketing

Is Your Marketing Strategy Taking Your Branding Into Account?

Posted by Carrie Lorenz on January 17, 2018 at 9:33 AM

When you hear the word branding, what do you think of? Big businesses? Market positioning? Becoming a household name? The truth is, branding is for all businesses, and it can be infused throughout every communication and touchpoint that intersects with your audience, including your marketing strategy. In today’s post, we’ll take a look at the role of small business branding in marketing planning and implementation.

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Topics: Marketing Strategy

Budgeting 101: How Much Should I Really Be Spending on My Marketing?

Posted by Carrie Lorenz on January 4, 2018 at 8:55 AM

One of the most common topics we address with our clients is the question of how much they should be spending on their marketing. Every small business owner faces this question and has to figure out a marketing budget that is best for their unique business. However, there are some tried and true best practices for creating a marketing budget that can certainly help you make the most educated and effective decisions.

Knowing how much to spend on marketing at any given time will save you from haphazardly spending on a whim, or from wasting your money by not spending enough or in all the wrong ways.

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Topics: Business Growth Strategy

How to Maintain Brand Consistency Across Media Campaigns

Posted by Carrie Lorenz on December 28, 2017 at 9:03 AM

When it comes to making a place for yourself in the market, branding is the name of the game. While some think of it as being as simple as what their logo looks like, in the age of self-informed consumers and digital ubiquity, branding has come to mean so much more than that. Yes, it includes the wordmark and logo for your company, as well as other obvious elements like color choices, taglines, and jingles. But branding has come to encompass who your company is (e.g., shared values), how your audience perceives you, how your company interacts with its current and prospective customers (e.g., customer service, ratings), and the role your brand can play in their lives (i.e., brand promise).

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Topics: Marketing Strategy

7 Ways To Ensure You Are Utilizing Your Website To Its Full Potential

Posted by Carrie Lorenz on December 8, 2017 at 9:17 AM

If you’re like 71% of small business owners, then you already understand just how important it is to have a website. However, no matter how important of an investment it is, simply having a website isn’t enough. You need to be utilizing your website at its full potential if you want to achieve all the best benefits. In today’s post, we’ll break down the seven key steps to ensuring your site reaches that potential and help move your business closer to success.

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Topics: Digital Marketing

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