Mid-Missouri Marketing Resource Blog

A "Mid-Mo Baby Expo" Success Story: Boone Hospital Center

Posted by Zimmer Radio & Marketing Group on March 25, 2019 at 8:22 AM

Boone-Hospital-Center-logo-Mid-Mo-Baby-Expo

Oh, baby! The Mid-Mo Baby Expo is back: Saturday, June 1, 2019 from 8 AM to 12 PM at the Holiday Inn Expo Center in Columbia! Your business does NOT want to miss out on this amazing event sponsorship opportunity! We've previously discussed some of the top reasons that businesses should sponsor this event, but we understand the power that comes from hearing recommendations from other local businesses themselves. Check out the testimonial below and discover why your business should be a part of The 2019 Mid-Mo Baby Expo.

Name: Ben Cornelius

Title: Director of Communications and Marketing

Business Name: Boone Hospital Center 

Age of Business: 98 years

Describe your involvement in the 2018 Mid-Mo Baby Expo: Title Sponsor

Why did you choose to participate in the 2018 Mid-Mo Baby Expo?

We chose to be the title sponsor of the 2018 Mid-Mo Baby Expo because we wanted to effectively reach the target market of our Boone Family Birthplace. We recognized this event as the perfect opportunity to provide education and information to new and future families.

What was your favorite part of the 2018 Mid-Mo Baby Expo?

We loved all of the interactive booths and the ability to speak with professionals in many different fields. We also appreciate the value this event offers to the visitors with prizes, giveaways, food samples, and more. Attendees leave with a bag full of goodies.

List some tangible results that you saw the day of the 2018 Mid-Mo Baby Expo and/or after the expo ended.

This event allowed our nurses and physicians a chance to interact and strengthen relationships with former and future patients outside of a clinical environment. The Boone Family Birthplace and all of the services we provide were on display to 700+ new or expectant families, helping to build brand awareness. We were also able to schedule tours of our facilities at the Baby Expo.

Are there any specific success stories you would like to share?

At last year’s event, we demonstrated infant CPR. We had a strong interest from attendees throughout the morning. Any time that we can teach potentially lifesaving skills to hundreds of community members, we consider it a success.    

Why would you recommend a business be involved with the 2019 Mid-Mo Baby Expo?

If you are a business looking to reach young families, this event delivers the perfect audience. The crowd is large, engaged, and looking for information on a wide range of topics. They are also looking to have fun, do some shopping, and try some samples. I was amazed at the amount of time last year's attendees spent at this event! 

CLICK HERE TO LEARN MORE ABOUT  SPONSORSHIP OPPORTUNITIES FOR  "THE MID-MO BABY EXPO!"

Topics: Event Marketing

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